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    William Maley

    Ford Cans Plans for Fusion Redesign

      The uncertain future of the Fusion

    There is a new twist in the fate of the Ford Fusion. The Detroit News obtained a letter from November that Ford sent out to suppliers saying plans for a redesigned Fusion for North America had been canceled. This follows a report from last month where Ford notified suppliers that it will not produce the next-generation Fusion at their Hermosillo, Mexico plant.

    This doesn't mean the Fusion nameplate is going away anytime soon. A source tells the paper that the Fusion and Mondeo (sister model sold outside the U.S.) will be in Ford's portfolio for at least three to four years. This possibly hints that Ford executives are having a rethink as to the future of the Fusion. 

    Ford spokesman Mike Levine declined to comment on the letter or future of the Fusion, only saying in a statement, “Fusion remains an important part of the Ford lineup for years to come with even more new fresh features on the way. We will have more news to share in the future.”

    Ford reported a 21.1 percent drop in Fusion sales for 2017, continuing a sales decline for a third year. Like other midsize sedans, the reason for the fall in sales is due to the increasing popularity of SUVs and crossovers. Not helping are redesigned models from Toyota and Honda.

    “It does make sense. A lot of vehicles on the market right now that are not SUVs are kind of caught in this death spiral. They are on an aging platform and they’re in a segment that’s not showing any growth," said Karl Brauer, industry analyst and executive publisher of Autotrader and Kelley Blue Book.

    “Anyone at any high-level point of decision-making is going to ask why they’re spending this money.”

    Source: The Detroit News

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    Dumb move.  The death spiral comment at the end is spot on.  Ford and others have been complacent about updating sedans and keeping them around without substantial refreshes for too long.  Sure the Fusion has gotten updates in the form of the new V6 Turbo and the Platinum models, but the pedestrian mid-range Fusion is still largely the same one that has been around since it was released.   Of it's primary direct competition, the only vehicle older than the Fusion (2012) is the Passat (2011). 

    Platform Changes:

    Camry (2011), (2017)

    Accord (2012), (2017)

    Optima (2010), (2016)

    Sonata (2010), (2015)

    Altima (2007), (2012), Major facelift in 2016

    Passat (2011), Mild facelift in 2016

    Malibu (2008), (2013), (2016)

    And Ford wants to keep the Fusion around another 3 to 4 years?!  The death of the Fusion becomes a self fulfilling prophecy. 

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    But are those other companies actually making money off of them? 

    I don't think taking a page ouf of the FCA LX platform's book is all terrible. Do'nt stretch themselves too thin when no matter what they do they'll never beat out the Camry or Accord in sales. They're in a fight for 3rd and how many more units per year is that?  Is it worth a whole new billion dollar platform and car? Okay, billion may be a tad high but a whole new car from the ground up has to be in the hundreds of millions when factoring in all of the labor and new material testing. I just don't see a 5 year cycle being profitable for cars anymore. 

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    The platform underpins a bunch of other vehicles too... if they cancel the platform, things like the MKX/Nautilus, Continental, Chinese Taurus suddenly become homeless. The Fusion is also still sold in Europe and China as well.  In the US alone, they sell 200k Fusions and they're all built in Mexico, so Ford can't even blame the UAW for high manufacturing costs.

    The way Honda, Toyota, and now more recently GM do it is by making a platform that fills a lot more roles.   For FWD vehicles, Toyota effectively has two platforms... Corolla based and Camry based.  Every FWD vehicle they build is on one of those two.  At Honda, it's Civic / Accord.

    Ford has too many platforms and they know it... but axing models in order to consolidate them isn't the answer. 

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    I didn't realize Ford had to many separate platforms. It sounds like a much larger expense than universal platforms. 

    What do you think they do about it with the hole they're in now? Don't they have some "great" platform in the pipeline somewhere? D6 or something?

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    1 minute ago, ccap41 said:

    I didn't realize Ford had to many separate platforms. It sounds like a much larger expense than universal platforms. 

    What do you think they do about it with the hole they're in now? Don't they have some "great" platform in the pipeline somewhere? D6 or something?

    Yeah, D6 I think it was called.

    They should have been consolidating things a long time ago.  Even getting it down to Fiesta / Focus / Fusion would have been a good start 7 years ago... 

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    What I find ironic in all of this...'twas Mulally's One Ford strategy that was supposed to consolidate platforms globally. I guess not enough.

    I think it be dumb for Ford to let the Fusion rot on the vine or axe it completely.

    1. It sells better than just OK. Its #3 on the sedans list. 200 000 plus sales. 

    2. The Edge is also on this platform. The Edge sales are OK. There is an economy of scale just with those two models on that CD4 platform. 

     

    For future development, a Fusion replacement could be on a more flexible platform to house the next Fusion, the next Edge, an SUV above the Edge but below the Explorer and a CUV below the Edge to replace the Escape. 

    With just the Ford brand, that would be 4 models a Ford Fusion could house. 

    There is still a market for sedans for another decade. The Fusion has made a name for itself with just 2 generations. What a waste of a nameplate if FoMoCo decides to neuter it and eventual kill it off by letting it rot on the vine...

    Just like how they let the Ford 500/Taurus rot. 

    GM did the same thing with the Impala. The W-Body Impala/Lumina did little to help the super Epsilon Impala succeed. GM let the W-Body rot which in turn hampered the future success of the name plate that is Impala. Ditto for the Malibu. 

    With that being said, Ford broke free with that nonsense and established itself with the 1st generation Fusion. The 2nd generation Fusion even more. Now Ford is ready to let go of that momentum go? What a shame...

     

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    They are already going to kill the Taurus, now they want to kill the Fusion and have Focus-Mustang as their only 2 cars?  And the Mustang platform globally is no doubt their lowest volume platform are they going to kill that too?  No way do they drop the Fusion/Mondeo, they aren’t that stupid.

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    29 minutes ago, smk4565 said:

    They are already going to kill the Taurus, now they want to kill the Fusion and have Focus-Mustang as their only 2 cars?  And the Mustang platform globally is no doubt their lowest volume platform are they going to kill that too?  No way do they drop the Fusion/Mondeo, they aren’t that stupid.

    You've got a point... Fiesta is gone soon in the US also.  That would leave just the Mustang and Focus.  That's not really sustainable for a full-line brand. 

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    1 hour ago, Drew Dowdell said:

    You've got a point... Fiesta is gone soon in the US also.  That would leave just the Mustang and Focus.  That's not really sustainable for a full-line brand. 

    It isn’t even sustainable for a niche brand.

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    What a terrible decision.  The Fusion is still a solid car and I would have to assume it is more profitable than the Focus.  I was worried about the moves Hackett would make and it seems like he's making all the wrong decisions so far.  However, reading the tea leaves, I can see the following scenario:  The Chinese Taurus could possibly be brought over along with the Focus, while the Continental moves further upmarket to become a true flagship.  MKZ would either be a smaller Continental or possibly Mustang based.  

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    Yes, the Fusion is dead. Already saw the writing on the wall a year ago......Models are dropping like flies

    But what is missing is a bigger issue: Ford as a Company is hurting much more than you think- just wait and see.......

     

    But I will say this- as a person who respects and loves the rich history of my Dearborn based company- I am concerned......

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    3 hours ago, TaurusSHO said:

    What a terrible decision.  The Fusion is still a solid car and I would have to assume it is more profitable than the Focus.  I was worried about the moves Hackett would make and it seems like he's making all the wrong decisions so far.  However, reading the tea leaves, I can see the following scenario:  The Chinese Taurus could possibly be brought over along with the Focus, while the Continental moves further upmarket to become a true flagship.  MKZ would either be a smaller Continental or possibly Mustang based.  

    Sadly-it would be. The Fusion is a solid car- and one that is grown on me well since I kinda hated the new look years ago. Hackett's job is going to be  tough one-stopping some of the bleeding. Ford cannot have too many down sales of their models....and their cars are killing them right now. When I drive by the Wayne Plant (home of the Focus at moment) I have never seen so many cars just sitting there...and the local dealerships can't move them...even with some pretty good rebates....this on top them cutting way back on how you can configure your Ford, one thing I loved that they still did....

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    6 hours ago, Drew Dowdell said:

    You've got a point... Fiesta is gone soon in the US also.  That would leave just the Mustang and Focus.  That's not really sustainable for a full-line brand. 

    And we're not even sure about the Focus.....

    And just going crossover would not be the best either.....the Ranger and Ecosport simply can't make up for the Fusion. At this stage- I would rather see them dump the Focus (with the already battered rep) and invest what money they can into the Fusion to give it some good life....they could still pull some more MPGs out (and a few more trim levels) to make up for the lack of a compact.....

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    15 hours ago, Drew Dowdell said:

    Yeah, D6 I think it was called.

    They should have been consolidating things a long time ago.  Even getting it down to Fiesta / Focus / Fusion would have been a good start 7 years ago... 

    Wouldn't it have had to been like 10 years ago to start working on platforms like that because 7 years ago is about when they were all new? Now, they're really far behind. 

    What are GM's platforms? 

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    To me, they should move the Focus and Fusion both up a little, size-wise, to kind of fill some gaps and just have Focus, Fusion, and Mustang for cars. They don't need anymore because cars don't sell anyway. They really need to be able to put them both on the same platform too, along with the Escape and Edge. All of those should be on the same platform like Drew has said. 

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    Well, Fiesta, Focus and Mondeo/Fusion have been the 3 core car models of the international One Ford script for a long time now...entries in the core of the market---B/C/D segments.   The Taurus and Mustang are niche models independent of that. 

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    I do think mainstream sub/compact/midsize cars and CUV's can all be built on a single platform these days like VW, Toyota, Subaru, Honda have all been working towards.

    The problem to me has been lack of investment, both the Focus and Fusion/Mondeo are relatively dated.  It's a wonder the Focus is still a top 10 selling global vehicle.  It still has a lot of potential.  Look at what happened when the new Civic arrived  to replace the dated and mediocre previous generation.  The old one was meh, the new one has sent Civic sales through the roof.

     

     

     

     

     

     

     

     

     

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    1 minute ago, frogger said:

    I do think mainstream sub/compact/midsize cars and CUV's can all be built on a single platform these days like VW, Toyota, Subaru, Honda have all been working towards.

    The problem to me has been lack of investment, both the Focus and Fusion/Mondeo are relatively dated.  It's a wonder the Focus is still a top 10 selling global vehicle.  It still has a lot of potential.  Look at what happened when the new Civic arrived  to replace the dated and mediocre previous generation.  The old one was meh, the new one has sent Civic sales through the roof.

     

    I think Ford has neglected their core car lines for a while in their obsession with trucks and CUVs/SUVs.  

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    1 minute ago, frogger said:

    I do think mainstream sub/compact/midsize cars and CUV's can all be built on a single platform these days like VW, Toyota, Subaru, Honda have all been working towards.

    The problem to me has been lack of investment, both the Focus and Fusion/Mondeo are relatively dated.  It's a wonder the Focus is still a top 10 selling global vehicle.  It still has a lot of potential.  Look at what happened when the new Civic arrived  to replace the dated and mediocre previous generation.  The old one was meh, the new one has sent Civic sales through the roof.

    That's just the the pickle Ford is in.  The Fusion is still objectively a very good car.  Even dated in appearance, I would pick one over an Optima, Sonata. It's never going to crack the Honda / Toyota duo, so being in third place in the market is going to be the best Ford can win. 

    The problem is that the visual design is old and Ford hasn't been going anywhere new with the latest releases, so there is no "new" Ford Fusion out there for people to get excited over. 

    Even a new front clip / rear clip, and visually updated interior would probably be sufficient for it to live on.

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    1 minute ago, Cubical-aka-Moltar said:

    I think Ford has neglected their core car lines for a while in their obsession with trucks and CUVs/SUVs.  

    Seems like the current Explorer might have close to a 10 year run too.

     

     

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    2 minutes ago, Drew Dowdell said:

    Even a new front clip / rear clip, and visually updated interior would probably be sufficient for it to live on.

    Yeah the masses don't care if they're running some new high tech suspension and platform. They just want something new looking. 

    The LX cars have done this phenomenally and I honestly think more vehicles should do this a little more(maybe not to the extent of the LX cars but stretch things a year ot two further than "normal"). Trying to be overly competitive is going to financially hurt these companies trying to do major refreshes every 3 years on low margin vehicles. 

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    4 minutes ago, Drew Dowdell said:

    That's just the the pickle Ford is in.  The Fusion is still objectively a very good car.  Even dated in appearance, I would pick one over an Optima, Sonata. It's never going to crack the Honda / Toyota duo, so being in third place in the market is going to be the best Ford can win. 

    The problem is that the visual design is old and Ford hasn't been going anywhere new with the latest releases, so there is no "new" Ford Fusion out there for people to get excited over. 

    Even a new front clip / rear clip, and visually updated interior would probably be sufficient for it to live on.

    I'd put Fords above the Nissan offerings too. I think Nissan is working on a new Altima though.

     

     

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      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
    • By David
      Since Ford Motor Company reported a complete Q4 / 2020 fiscal year report with a loss of $2.8 Billion but a doubling of R&D on EVs to $22 Billion from $11 Billion and a $7 Billion for EV Autonomous driving, the auto reporters are asking this very question: Is this a Shot across gm's bow or is it targeted more broadly across the whole industry as everyone wants to take sales away or greatly slow down Tesla.
      Tesla's valuation appears to be based on investors putting money with new technology seems to be driving changes of the future. 
      gm has now committed to moving into the technology camp with a solid date of when new ICE auto's will no longer be produced as the whole portfolio will change over to EV's. Ford also is now committing to this same strategy. This now makes one wonder about the rest of the auto industry.
      Stellantis CEO did an interview with Forbes that has put cold water on Peugeot coming to the US in the near term future as he wants to invest in the existing US name brands and grow their 12.7% market share. He also said that Stellantis has the manufacturing power and EV technology, but getting it into the hands of everyone is the concern at reasonable prices. Stellantis CEO says this is in the hands of the various global governments as he wants cleaner air and believes diesel the dirtiest of fuels will die off before regular petrol and where dictated by governments such as China and Europe will see a faster change over than other countries. Yet with the change in administration in the US, he says this could move the Stellantis brands to move into the full EV camp at a future date.
      Then we have small countries that have decided to make a major change in moving the country into EVs way sooner than other places and killing ICE sales like Thailand. This will allow local Thai startups to compete for the first time with international companies that also do not have anything in the market yet. 
      With a large range of battery plants coming online over the next 18 months, the move to EVs could happen at a pace that took decades for ICE in the early 1900's.
      So this brings this back to the original question, Is Fords Doubling commitment to EV's and moving ICE into the last generation like GM a shot across GM's bow or a shot at the whole industry to say, look at us, we are moving into a Technology driven auto company and our stock should be much higher like Tesla's.
      Currently gm is valued at just under $80 Billion, Ford is valued at $40 Billion, Tesla is valued at $807 Billion, Toyota is valued at $155.5 Billion, Stellantis is valued at $50.5 Billion, Daimler is valued at $71 Billion, BMW valued at $46 and VW is valued at $90.7 Billion and while there are plenty of other auto companies, one has to wonder what Ford is focused on with the drastic change and speeding up of moving to EVs as a complete global portfolio.
      Sound off and discuss how, what, where and when you think this will have it's big affect.
      Charged EVs | Is Ford’s increase in EV investment a shot across GM’s bow? - Charged EVs
      Stellantis CEO Reveals Peugeot U.S. Fate, Job Security, EV Conflict (forbes.com)
      Future Toyotas, Stellantis, batteries and EVs - the week | Automotive Industry Comment | just-auto (just-auto.com)
    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)
  • Posts

    • Only have ridden it 3 times so far because of the weather here, but I'm getting more comfortable with it. The clutch is heavy, I'm going to need to do hand exercises or just ride it a heck of a lot more to work up the muscles in my left hand.  I brought it to work this morning so I can drop it off for state inspection. Thinking back, this is the biggest bike I think I've ridden, maybe not the heaviest, but certainly the largest engine and most powerful.  It's a lot of bike and I'm still getting used to it. One of the nicest things that makes me glad I bought it is that once I'm rolling, it doesn't really matter what gear I'm in, I can just roll on the throttle and go without having to downshift. Love the torque.
    • The only reason ICE vehicles considerably increased in costs is because now active safety systems became standards.  That alone increased costs of all vehicles by at least $3-5k.  Before active safety systems came into play the yearly increase in vehicle cost was only few hundreds at most to compensate for the inflation. The price disparity between comparable  ICE and BE vehicle is still significant and so far doesn't seem to decrease.  It might change in the future, but as of right now it is a valid argument.  It is dead horse argument already but so is getting daily bombarded about other side of the argument which you seems to ignore.  
    • I feel you are omitting the competition factor here. Plywood, I suppose, only competes with OSB, tho I imagine the same companies manufacture both. It's pricing is much more directly tied to supply & demand, having no 'MSRP'. BE's have to compete with IC directly, and built by a multitude of companies. Price is the primary factor for consumers. Look at it this way- if the Model 3 came out at $25K, where do you think it's sales (sans production limitations) would be?
    • And all of those models (with the exception of the TB due to it short time out) have gradually gone up in price with every passing year. Again, it should be stated that BEV cost savings have been mostly with batteries in mind. It does not take into consideration how those BEVs will be packaged or optioned before they are shipped off to dealerships. Same reason why ICEs engines have gone down in certain costs while the cars they go into have not. There is a clear distinction to made here if folks bothered to actually see it instead of the endless back and forth and dead horse beating about "Well, David said they'd be cheaper and they're not so lets continually attack him while not understanding the context of what he was saying in the first place". Apparently one week timeouts have not changed this habit for some. Actually the timber industry has had a history of promising lower prices on lumber while rarely delivering on it, going all the back to the early 1900s. They are still doing it despite the sharp increase in lumber prices over the last year. It's an easy search.
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