Marchionne Considers An Electric Vehicle for Maserati

Sergio Marchionne is the biggest critic of electric vehicles in the automotive industry. But he seems to be changing his tune (to a point).

"I’m not as convinced as some others are about the fact that electrification is the solution for all of man’s ills. We need to experiment as we are doing now with connected cars and mobility as electrification is one of the potential answers," said Marchionne to Bloomberg.

Marchionne said the company is contemplating adding full electric vehicles to their lineup including a small city car for Europe and a version of the upcoming Maserati Alfieri coupe. The latter model could be positioned as a rival to Tesla.

"I’ve always thought the economic model that supports Tesla is something that Fiat Chrysler could replicate as we have the brand and the vehicles to do it. I think that to use one of our potential cars as an experiment in this area is interesting," said Marchionne.

Marchionne also said the company would launch more hybrid vehicles down the road.

Source: Bloomberg