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    As the Diesel Emits: Mazda Still Committed To Diesel, Expects Delays Due To Volkswagen Scandal


    • Mazda Is Still Committed To Diesels But Says The Volkswagen Diesel Scandal Could Delay A Launch For The U.S.

    One of the big unknowns in recent automotive history is the status of the Mazda Skyactiv-D engine. First shown in 2011, Mazda said it would be going into production in a couple of years time. Then the delays started to pop up with Mazda stating it wanted to get "the right balance between fuel economy and Mazda-appropriate driving performance."

     

    Now with the Volkswagen diesel scandal taking the spotlight, many are wondering what is the fate of Mazda's diesel engine. Our last report earlier this month had a comment from Mazda saying they are still at work on the engine, but no timeline could be given as for when it would be launched.

     

    Reuters spoke with Kiyoshi Fujiwara, a Mazda managing executive officer in charge of research and development and cost innovation at the Tokyo Motor Show. Fujiwara explained the company was still committed to launching the diesel engine in the U.S., but there would be a delay as to when the engine goes on sale.

     

    The tougher testing, Fujiwara explained "will cause a delay in plans for everybody looking to sell diesel cars in the U.S. market. That's why we cannot say when we are going to be able to launch our diesel cars in the U.S. market at this point."

     

    Source: Reuters

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    really there wasn't going to be a lot of benefit to diesels here for Mazda, despite it being a nice enthusiast option.  Mazda needs to add more power to their gassers across the board.

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    Mazda is not showing leadership in any one category. Their Diesel is a FAIL, The Rotary is a FAIL, Their gassers are solid but not class leading at all. Yes some of their auto's are nice and people like the product line but nothing to write home about.

     

    They are on record as saying the Rotary cannot be made emissions compliant with increase HP / Torque and MPG. Why waste money on it just as a Halo?

     

    Their diesel has proven to be less than they originally advertised. 

     

    At this point, Stop wasting money on those two, focus on building class leading gassers and hybrid and move forward.

     

    NEXT!

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    I am a big diesel proponent, having owned one, and having driven MANY on the farm growing up.  I would like to see this happen for them.  We have a hard time selling Mazdas next to Hyundais, of all things.

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      24
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