Jump to content
News
Reviews
Discussons
Activity
Create New...
Close

  • 🚗 Your People Are Here. Get In.

    The internet is full of car content. This is the community.

    Cheers & Gears has been bringing enthusiasts together since 2001. Join the conversation, show off your garage, and find your people.

  • William Maley
    William Maley

    By William Maley •

    Rumorpile: Audi To Buy Ducati Motorcycles.. Umm What?!

    William Maley

    Editor/Reporter - CheersandGears.com

    March 12, 2012

    Well, this is different. Car Magazine is reporting that Audi has signed an agreement with Italian motorcycle maker, Ducati to possibly buy them. The deal would cost of 850 million euros (about $1.1 billion) The 850 million includes a 800 million euro debt. Sources at Audi tell Car the company will most likely offer between 50 to 100 million euros and take on the large debt load.

    So, why is Audi interested in Ducati? Well there are three reasons. One: Audi has a bit of motorcycle history with former brands DKW and NSU. Two: Ducati chairman Andrea Bonomi has said he views "'Ducati as the two-wheel equivalent of Audi". Three: Volkswagen chairman Ferdinand Piëch has been wanting Ducati for the longest time. Back in 2008, Piëch said it was mistake not buying Ducati at the time.

    However, Audi isn't the only wanting Ducati. Mercedes-Benz, who's own AMG performance division is a partner with the brand and India's Mahindra are also in the running.

    Source: Car Magazine

    Go to articles

    User Feedback

    Recommended Comments



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×



  • Support Independent Automotive Journalism

    25 years of honest automotive coverage — because someone has to do it.

    Cheers & Gears has never been filtered by manufacturer relationships or driven by algorithm. Just real people, real opinions, and a genuine love of cars. Subscribers keep the lights on and get an ad-light experience starting at $2.25/month.*

    View subscription options

    *A small number of ads feature member-exclusive coupon deals and will still appear.

  • Posts

    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      What I was really going to say: If you celebrate it, Happy Easter. If not, enjoy the weekend.
    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      I was referring more to the demographics.  I was driving around the Stone Mountain suburb of Atlanta, which a few people have tried to push toward a comeback, given that it has a little bohemian village at its center, and it hasn't worked.  Some of the junior sized McMansions look nice, but there are metal doors over the front doors.  Some of them also look neglected and they're not that old.  It might have been redneck at some point, hence the gun toting, but this is clearly a majority African-American neighborhood at this point and has been for a while.
    • Drew Dowdell
      VW News: All-New 2027 Volkswagen Atlas Debuts in New York

      By Drew Dowdell · Posted

      Sorry to hear about your car @smk4565. I know it was special for you. That really sucks. They are fine on paper as long as you drive like a grandma, or not in NJ.
    • ccap41
      VW News: All-New 2027 Volkswagen Atlas Debuts in New York

      By ccap41 · Posted

      Yep, this is one of those things where the theoretical and mathematical equations just aren't equaling in the real world. On paper the 2.0T should be just fine and I'm sure the engineers have all ran specific tests and numbers saying this is the perfect configuration for their application(s) however, it just doesn't work out in the real world.
    • G. David Felt
      Mercedez Benz News 2027 Mercedes-Benz VLE MPV: Electric Luxury Minivan With 434-Mile Range

      By G. David Felt · Posted

      I agree that it does have far more space inside than a GLS, Escalade or any other full size SUV. Still feel that the Minivan scene would take off more if they were styled like an SUV and had AWD. I see now more of the Kia Minivan around the Seattle area than Chrysler, Toyota, or Honda and people I talk with love the style plus all the room inside. As @Drew Dowdell pointed out, I do hear that others wish the stow and go seats would be incorporated into other makes. I have to figure there is a patent issue or some legal issue as to why Honda, Toyota, Kia have not done it yet.

  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search