• Sign in to follow this  

    Ram Pondering A Superluxury Pickup


    William Maley

    Staff Writer - CheersandGears.com

    June 13, 2013

    At one time, the term 'luxury pickup truck' was an oxymoron. But now, automakers are churning them out like they're not going out of style. Ford has three different luxury versions of the F-150 (King Ranch, Platinum, Limited), General Motors has the GMC Sierra Denali and Chevrolet Silverado High Country, and Ram has the Laramie Longhorn and Laramie Limted. However, Ram CEO Reid Bigland believes there is more room for a more posh truck.

    “I don’t even know where the ceiling is on the premium pickup truck,” Bigland said to reporters this week.

    For those wondering, the Ram Laramie Longhorn models start at $44,585 for the 1500 and goes upward from there.

    “We don’t even know if that’s the ceiling or if we should go above that,” Bigland said.

    Bigland didn't go into details of what a super-premium pickup would look like, but noted Ram would have to be careful the add-ons weren’t “frivolous.”

    Source: Automobile Magazine

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.



      Report Article
    Sign in to follow this  


    User Feedback

    Recommended Comments

    Well at least it sounds like it won't be all show and no go... With the impending death of the Escalade EXT, there might just be room for one of these Rams.

    How do you think it should be equipped?

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.