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  • Drew Dowdell
    Drew Dowdell

    December 2011 - Jaguar-Land Rover


    • Jaguar Land Rover North America sales increase 11 percent for 2011 as company surpasses 50,000 units in United States for first time since 2007

    • Land Rover brand increases 20 percent for 2011, has best year since 2007

    • Land Rover LR4, Range Rover Evoque, Range Rover Sport and Range Rover all drive annual gains

    • Jaguar XJ sales increase 22 percent for 2011

    • Jaguar Land Rover North America sales increase 20 percent for December 2011

    • Land Rover sales increase 28 percent for December 2011; best December since 2007

    JANUARY 4, 2012 MAHWAH, NJ – Jaguar Land Rover North America today reported full year 2011 sales: Land Rover sales for the year were 38,099 up 20 percent from 31,864 in 2010; Jaguar sales for the year were 12,276 down 8 percent from 13,340 in 2010; Jaguar Land Rover North America sales for the year were 50,375; up11 percent from 45,204 units in 2010. 2011 is the best year for JLRNA since 2007.

    Jaguar Land Rover also reported December 2011 U.S. sales: Land Rover sales were 4743 units, 28 percent up from 3,695 units in December 2010; Jaguar sales were 1137 units, 3 percent down from 1,180 units in December 2010. Jaguar Land Rover North America December U.S. sales for both brands hit 5,880 units, a 20 percent increase from 4,875 in December 2010. December 2011 was the JLRNA's best December since 2007.

    "2011 has turned out to be an important year of recovery for Jaguar Land Rover North America, and the industry overall, as well as a good platform for continued growth in 2012" said Andy Goss, President, JLRNA. "In North America, we have surpassed the 50,000 unit sales mark for the first time since 2007 indicating the strength of our brands and our business in this market. Congratulations go out to all our U.S. dealers and employees for this great result."


    Land Rover

    Land Rover's U.S. sales for the year were up 21 percent driven by the growing appeal of the SUV lineup and improved business conditions. The volume leader for 2010 was the Range Rover Sport with 15,333 units sold, up 24 percent from 12,347 sales in 2010. The re-designed LR4 sold 7,983 units, up 12 percent from 7,122 units in 2010. The flagship Range Rover hit 9,761 sales, up 11 percent from 8,746 sales in 2010. The all-new Range Rover Evoque went on sale in October and sales totaled 2,244 in three months. The Range Rover Evoque has received more than 50 awards and recognitions, including Motor Trend’s 2012 Sport/Utility of the Year, Autoweek's "Best of Best" Truck, Road & Travel's International Truck of the Year,

    Land Rover's 2012 Model Year line-up features four models: The 230-hp 3.2 liter I6 powered LR2; the LR4 powered by the 375-hp 5.0 liter V8; the Range Rover Sport and Range Rover, both available with the Naturally-aspirated 375-hp V8 and 510-hp supercharged 5.0 liter V8 powertrains. The Model Year 12 Range Rover Evoque luxury compact SUV went on sale in October. The 2012 Range Rover Evoque has a starting price of $43,995* for the five-door, and $44,995* for the coupe and achieves 28 MPG** EPA highway and 18 MPG** EPA city.


    Jaguar's U.S. sales for the year were down 8 percent to 12,276 units, from 13,340 in 2010. The volume leader for 2011 was the Jaguar XF with 5,303 sales. The Jaguar XJ hit 5,235 sales, up 22 percent from 4,278 sales in 2010. The Jaguar XK coupe and convertible had a stable year with 1,738 sales, down 18 percent from 2,137 in 2010. For the month of December, Jaguar XF sales were up 23 percent with 601 units sold from 489 in 2010.

    Jaguar's 2012 Model Year line-up features three models: The Jaguar XJ luxury sedan, powered by either the naturally-aspirated 385-hp V8, the 470-hp supercharged 5.0 liter V8 or the 510-hp supercharged 5.0 liter V8; the Jaguar XF sports sedan powered by either the naturally-aspirated 385-hp V8, the 470-hp supercharged 5.0 liter V8 or, in the XFR, the 510-hp supercharged 5.0 liter V8 powertrains; and the XK coupe and convertible sports cars powered by either the naturally-aspirated 385-hp V8, or for the XKR, the 510-hp supercharged 5.0 liter V8 powertrains. For 2012, Jaguar has added its highest performance model ever, the 2012 Jaguar XKR-S coupe and convertible with a 550-hp supercharged 5.0 liter V8 powertrain.

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