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    September 2012: Mercedes-Benz USA


    William Maley

    Mercedes-Benz Posts Record September Sales Of 23,156

    • Total MBUSA Posts Record Month at 25,980 up 8.7%
    • smart Sets a Record, up 119.6%

    October 02, 2012 - MONTVALE, N.J.

    Mercedes-Benz USA (MBUSA) today reported record September sales of 23,156 for its Mercedes-Benz models, up 7%, delivering a record year-to-date total of 191,618 new vehicles to customers, up 12.7%.

    Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled a record for MBUSA of 25,980, up 8.7% bringing the year-to-date total to 214,331 up 16.7%.

    “We’re on our way to a record year with extraordinary momentum and demand outpacing supply,” stated Steve Cannon, president and CEO, MBUSA.

    Mercedes-Benz sales for the month of September were led by the C-, E- and GLK-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 7,872, up 14.7%. The 9th generation E-Class followed with sales of 4,826 and MBUSA’s restyled compact SUV, the GLK-Class, rounded out the top three with sales of 3,206 up 65.8%. Additionally, the sporty SLK roadster sold 416 vehicles for the month, up 115.5%.

    At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring - posted sales of 621 yielding an increase of 826.9% and the SLS AMG supercar retailed at 37 for the month, up 48% over the same period last year.

    On a year-to-date basis, top performers were the C-Class with 57,740, the E-Class with 44,796 and the M-Class with 27,098.

    Sales of the high-performance AMG models were up 37.6% for the year at 5,024 compared to the 3,650 vehicles sold over the same time last year.

    Sales of the company’s BlueTEC diesel models were up 28.5% for the year at 11,182 compared to the 8,700 diesels sold over the same period last year.

    The company’s smart brand continued eleven consecutive months of sales increases with its highest month ever since MBUSA took over the brand last year. September sales of 1,030, a 119.6% jump for the month (compared to the 469 vehicles sold in September 2011) bring the year-to-date volume to 7,311, up 508.7% when compared to the 1,201 vehicles sold by MBUSA last year. When compared to the combined Penske and MBUSA sales year-to-date last year (3,757), sales are up 95%.

    On the van side, Sprinter sold 1,794 vehicles in September, up .8% over last year and up 23.7% on a year-to-date basis.

    Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,727 vehicles in September; an increase of 17.9% when compared to September 2011 (sales of 5,707 vehicles). On a year-to-date basis, MBCPO sold 59,586 vehicles, an increase of 3.9% over the comparable period (with sales of 57,358 vehicles).

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