Staff Writer - CheersandGears.com
September 16, 2013
Volvo Cars' CEO says that the next-generation of vehicles will be much higher than the models currently sitting in showrooms today.
"The new vehicles will be more expensive," said Volvo Cars CEO Hakan Samuelsson to Automotive News.
Samuelsson says that he is not happy with Volvo's current position in the U.S. and thinks its time for a change in their strategy.
"I think the company has no future if we are targeting mass market products. The new vehicles will be more expensive, but only if they deliver something the customer finds attractive," said Samuelsson.
"Nothing will be excluded. It is fair to say I am not very satisfied. We have to come back in the U.S. market."
The first vehicle that will see a price hike is the upcoming XC90, due sometime next year.
Source: Automotive News (Subscription Required)