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GM Style Event Gala


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Biggest Names in Entertainment and GM's Hottest Designs Cruise the Runway at Initial GM Style Event



Jay-Z, Nick Lachey and Carmen Electra light up Detroit Riverfront



Detroit – January 7, 2007 – Detroit has recently hosted some of the world's hottest events including the Major League Baseball World Series, All Star Games and the National Football League's Superbowl giving sports fans their fill and now the fans of style and celebrities have something to crow about: the GM Style event. On one of the hottest January evenings on record, the worlds of fashion, automotive design and entertainment came together to reveal the 2007 Camaro Convertible Concept and introduce the Jay Z Blue GMC Denali Concept.

This first-ever, invitation-only event for 1,000 guests featured top celebrity models. Jay Z gave the world its first look at Jay Z Blue GMC Denali. Additional star power included Kristen Bell, Nick Cannon, CariDee, Carmen Electra, Vivica A. Fox, Laird Hamilton, Cheryl Hines. Jennifer Hudson, Minka Kelly, Jimmy Kimmel, Mario Lopez, Nick Lachey, Danny Masterson. Petra Nemcova, Rosie Perez, Gabrielle Reese, Ashley Scott and Christian Slater.

“ Detroit cars and Hollywood stars are two elements that help define American and World culture; bringing the two together is a natural,” said Mike Jackson, General Motors North America vice president. "This was a great way for Detroit and GM to kick-off the North American International Autoshow. “This event creates the buzz that will keep GM's momentum going strong into the new year.”

Not to be eclipsed by the star power in the room, compelling GM Designs from around the world captivated the audience as they joined the celebrities for a walk – or drive – down the runway. From the minute guests walked through the door at the GM Style event they transcended into a unique environment likened to the most stylish automotive garages in town.

Rachel Zoe, one of Hollywood's hottest fashion stylists, choreographed the event. Guests were also treated to a special musical performance featuring Lady Sovereign and three-time Grammy-winner John Legend.

"The GM Style event provided a great stage for us to showcase our global design prowess,” said Ed Welburn, GM Design global vice president. “We are all inspired and influenced by the world of fashion and this event is a great opportunity to bring fashion and vehicle design together."

The celebrity models in the latest fashion walked the cat walk with the following vehicles:

Carmen Electra - 2006 Chevrolet Camaro Concept Coupe
Jennifer Hudson - Cadillac Escalade
Rosie Perez - Solstice Club Racer
Marie Menounos - Opel Antara Concept
Caridee - Saturn Sky
Gabrielle Reese - Buick Enclave
Larid Hamilton - Hummer H3
Jay Z - GMC Yukon Denali (World introduction)
Cheryl Hines - Chevrolet Sequel Fuel Cell
Christian Slater/Ashley Scott - Holden Effigy Concept
Nick Cannon/Minka Kelly - Chevrolet T2X Concept
Mario Lopez - Chevrolet WTCC Concept
Vivica Fox - Buick Lucerne DUB edition
Petra Nemcova - Saab Aero X Concept
Nick Lachey - Cadillac XLR
Kristen Bell - Saturn Aura
All Models 2007 - Concept Camaro Convertible (World introduction)


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GMC, Jay-Z Debut Concept GMC Yukon Denali SUV at Detroit Style Event


DETROIT – General Motors Corp. tonight unveiled a concept GMC Yukon Denali SUV developed in partnership with cultural icon Shawn “Jay-Z” Carter.

Jay-Z, hip-hop superstar and business entrepreneur, escorted the GMC Yukon Denali – painted a special shade of blue in honor of his signature color “Jay-Z Blue” – down a runway at an exclusive event called GM Style, an invitation-only party where top celebrities appeared with 17 new GM vehicles, concept cars and classics. The party kicked off the North American International Auto Show, which opens to the public on Jan. 13.

“Automotive design, entertainment and fashion have had a profound influence on each other and American culture for generations,” said Ed Welburn, vice president of GM Global Design. “Tonight we’re pairing a music icon, Jay-Z, with an automotive icon, the GMC Yukon Denali. Our Global Color Studio worked with Jay-Z to develop a fresh, vibrant color that matched his goals and aesthetics. The paint uses a high degree of reflective materials that helps evolve the blue color spectrum.”

“We’re thrilled to unveil this great new concept GMC Denali with Jay-Z,” said Michael A. Jackson, vice president of GM North America Vehicle Marketing and Advertising. “GMC is a very strong brand and it is poised for continued success in the marketplace.

“And while we can’t announce specifics tonight, we’d love to bring this concept to reality. Jay-Z and GMC -- it has a nice ring to it I think.”

The 2007 GMC Yukon Denali combines performance, luxury amenities and style that deliver a powerful, understated elegance unique to GMC, and the concept GMC Yukon Denali in Jay-Z Blue gives GMC’s flagship a distinctive and sophisticated look.

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