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March 2008 Sales: BMW Group

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BMW Group Reports March Sales
April 1, 2008 /PRNewswire/
Link to Press Release

BMW Group (BMW and MINI combined) sales down by 5.4 percent in March as
expected, stronger increase in the second half of the year anticipated.

WOODCLIFF LAKE, N.J., April 1, 2008 /PRNewswire/ -- The BMW Group in
the U.S. (BMW and MINI combined) today reported March vehicle sales of
27,404, down 5.4 percent from the 28,980 vehicles sold in the same month of
2007. For the first quarter of 2008, BMW Group sales are down 9.2 percent,
to 68,529 vehicles versus the 75,433 sold in the first three months of

The results reflect BMW Group's expectations for the month. As planned
and already communicated, BMW of North America expects a stronger increase
in sales in the second half of the year. Sales will be driven by new
products coming to market this year. Among others, this year sees the
introduction of the BMW 1 Series Coupe and Convertible; BMW's X6 Sports
Activity Coupe; BMW M3 Coupe, Sedan and Convertible; and the new twin-turbo
charged Advanced Diesel engines for the 3 Series and the X5. MINI continues
its success story in the U.S. with the launch of its third variant -- the
all new MINI Clubman - which hit showrooms just last month.

BMW Brand Sales

BMW brand sales were down 8.7 percent, to 23,115 vehicles compared to
25,325 vehicles sold during March 2007. Year-to-date, BMW reported sales of
58,365 vehicles compared to the 67,360 reported in the same period a year
ago, a decrease of 13.4 percent.

BMW Automobile Sales

Monthly sales of BMW brand automobiles increased 2.6 percent in March,
to 19,231 versus 18,746 in 2007. During the first quarter of 2008, BMW
automobile sales are down 10.6 percent to 46,153 versus 51,616 reported in
the same period last year.

BMW Sports Activity Vehicles

Sales of BMW Sports Activity Vehicles were down 41 percent for the
month, to 3,884 vehicles compared to the 6,579 reported in March 2007.
Year-to-date, BMW SAV sales are down 22.4 percent to 12,212 vehicles from
15,744 in 2007.

MINI Brand Sales

MINI USA reported a 17.3 percent increase in March sales, to 4,289 cars
compared to 3,655 cars sold in the same period a year ago. MINI USA also
reported sales of 10,164 for the first quarter of 2008, an increase of 25.9
percent over the 8,073 sold in the same period a year ago.

Table: Sales BMW of North America, LLC, March 2008

                        March     March    %       YTD      YTD       %
                        2008      2007             2008     2007
    BMW brand          23,115    25,325   -8.7    58,365   67,360    -13.4
      passenger cars   19,231    18,746    2.6    46,153   51,616    -10.6
     BMW light
      trucks (SAVs)     3,884     6,579  -41.0    12,212   15,744    -22.4
    MINI brand          4,289     3,655   17.3    10,164    8,073     25.9

    TOTAL Group        27,404    28,980   -5.4    68,529   75,433     -9.2

BMW Certified Pre-Owned

CPO sales were up 22.5 percent in March, to 9,600 over the 7,838
reported in the same month a year ago. Year-to-date, the division reported
sales of 25,224 automobiles, an increase of 32.7 percent, compared to the
19,008 vehicles reported in the first three months of 2007.

BMW Group In America

BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.
The BMW Group in the United States has grown to include marketing, sales,
and financial service organizations for the BMW brand of motor vehicles,
including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor
Cars; DesignworksUSA, an industrial design firm in California; a technology
office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW
Group's global manufacturing network and is the exclusive manufacturing
plant for all Z4 models and X5 Sports Activity Vehicles and the upcoming X6
Sport Activity Coupe. The BMW Group sales organization is represented in
the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports
Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger
car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp.,
the BMW Group's sales headquarters for North, Central and South America, is
located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the
Internet at:
Journalist note: Information about the BMW Group and its products is
available to journalists on-line at the BMW Group PressClub at the
following address: http://www.press.bmwgroup.com. Broadcast quality video footage
is available via The NewsMarket at http://www.thenewsmarket.com.

Sales BMW of North America, LLC, March 2008

                                                        YTD     YTD
                            March 08  March 07      %  March 08 March 07     %
    1 Series                   1496         0            1496        0
    3 Series                 11,226    11,259   -0.3%  27,013   33,193   -8.6%
    Z4 Roadster and Coupe       772       868  -11.1%   1,659    1,906   -3.0%
    5 Series                  3,677     4,315  -14.8%  10,890   11,128   -2.1%
    6 Series                    593       854  -30.6%   1,416    1,921  -26.3%
    7 Series                  1,467     1,450    1.2%   3,679    3,468    6.1%
    BMW passenger cars       19,231    18,746    2.6%  46,153   51,616  -10.6%
    X3                        1,732     2,872  -39.7%   4,190    6,674  -37.2%
    X5                        2,152     3,707  -41.9%   8,022    9,070  -11.6%
    BMW light trucks (SAVs)   3,884     6,579  -41.0%  12,212   15,744  -22.4%
    BMW brand                23,115    25,325   -8.7%  58,365   67,360  -13.4%
    Cooper Hardtop            2,752     2,940   -6.4%   7,167    6,566    9.2%
    Cooper Convertible          472       715  -34.0%   1,229    1,507  -18.4%
    Cooper Clubman            1,065         0           1,768       0
    MINI brand                4,289     3,655   17.3%  10,164    8,073   25.9%
    TOTAL BMW of North
     America, LLC            27,404    28,980   -5.4%  68,529   75,433   -9.2%

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