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July 2008 Sales: Audi of America

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Audi of America Reports July Sales
Aug. 1 /PRNewswire/
Link to Press Release

- Audi expects to increase market share despite a decrease in month-to-month sales
- CPO sales are up again
- Audi A3, A6, A8 sales up

HERNDON, Va., Aug. 1 /PRNewswire/ -- Audi of America, Inc. announced
today auto sales for the month of July totaling 6,804, a decrease of 4.5%
from last year's figures, yet the brand expects to gain market share based
on better overall performance versus the luxury segment average. Audi
Certified Pre-Owned (CPO) sales continued to grow with another
record-setting month; compared with last year's July figures, CPO sales
rose to 2,669 units, an increase of 21.2%.

"Despite the negative pace of sales across the industry, Audi continues
to outperform the market," said Johan de Nysschen, executive vice
president, Audi of America. "There's been positive consumer reaction to our
products, and there is a growing enthusiasm for the forthcoming launch of
the all-new A4. In addition to the beautiful vehicles and the excellent
technology, I think consumers are finding that Audi offers a portfolio of
German-engineered vehicles that deliver strong fuel economy performance."

Nationwide, Audi sales of three models were up, demonstrating continued
excitement around the brand, which has seen consistent movement throughout
2008: sales of the A3 jumped by 30.5%, and the A6 and A8 grew 14% and 2%,

Audi continues to impress industry analysts and other third-party
industry watchers. J.D. Power and Associates', the respected industry
organization that measures, among other things, quality within the auto
industry, recently noted that Audi posted the greatest ranking improvement
in initial quality during the 2008 J.D. Power Initial Quality Survey.

To date, Audi has sold 51,827 vehicles in 2008, a 1.9% decrease over
the previous year; CPO sales for 2008 total 20,940, an increase of 38.7%
over 2007.


Audi of America, Inc. offers a line of luxury vehicles that include the
Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; the
high performance S4 sedan, Avant and Cabriolet models, the high-revving RS
4 sport sedan and Cabriolet; the all new A5 Coupe with FSI direct injection
technology; the S5 Coupe with 354 hp; the design-leading A6 sedan and
Avant; the V-10 powered high performance S6 sedan; the Audi Q7 performance
SUV; the new all-aluminum Audi A8 and A8L; the new S8 with V10 power; the
all-new 2008 TT Coupe and Roadster models; and the all-new, all-aluminum
R8, one of the most exclusive mid-engine sports cars in the world. Upcoming
Audi vehicle launches in the USA include the updated A3 with quattro
all-wheel drive (Sept. 2008), all-new A4 sedan/Avant (Sept. 2008), TTS
coupe and Roadster (end 2008), Audi Q7 3.0 TDI (Q1 2009), and Audi Q5 (Q1
2009). For more information, please visit or

AUDI US SNAPSHOT                                -----YEAR TO DATE-----
                       July-08   July-07  Yr/Yr %  July-08   July-07   Yr/Yr %
                       actual    actual   change    YTD       YTD     change
                                                   actual    actual
    A3                   646      495     30.5 %   3,015     3,941    -23.5 %
    A4/S4/RS 4         3,479    3,497     -0.5 %  26,770    25,205      6.2 %
    A5/S5                394      n/a      n/a     2,754       n/a      n/a
    A6/S6                929      815     14.0 %   6,653     6,829     -2.6 %
    A8/S8                205      201      2.0 %   1,633     2,119    -22.9 %
    TT                   300      458    -34.5 %   2,825     2,110     33.9 %
    R8                    50      n/a      n/a       365       n/a      n/a
    Audi Q7              801    1,661    -51.8 %   7,812    12,634    -38.2 %
    Total Audi Sales   6,804    7,127     -4.5 %  51,827    52,838     -1.9 %


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