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Oracle of Delphi

Welburn's design journey began in Philly

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Automotive News

September 1, 2008 - 12:01 am ET

This year's Pebble Beach Concours d'Elegance celebrated General Motors' centennial with the display of 20 of the automaker's Motorama cars. Today they're called concept cars, but in the '50s they generally were called "cars of the future."

One Motorama car in particular made a lasting impression on a young Ed Welburn, now GM's design vice president.

"What was the first Motorama car I saw? I was 8 years old. It was the Philadelphia auto show. I was crazy about cars, and the Cadillac Cyclone was there," Welburn said in California at the Pebble Beach event.

"It was an incredible experience for me. It is just like I saw it a week ago, sitting there at the Philadelphia auto show. That car is one of the reasons why I wanted to be a car designer — not only a car designer, but a car designer for General Motors. It is a very special car for me."



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