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November 2008 Sales: Chrysler LLC

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Chrysler LLC Reports November 2008 U.S. Sales

Dec. 2 /PRNewswire/

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-- All-new Dodge Ram sales continue to gain momentum

-- Jeep® Liberty sales increased 6% compared to October 2008

-- Chrysler's U.S. retail market share increased 0.6 percentage points in November

-- Fleet sales decreased 63%; Retail sales remain aligned with industry

-- Additional incentives and financing arrangements designed to support customers during the continued credit crisis

AUBURN HILLS, Mich., Dec. 2 /PRNewswire/ -- Chrysler LLC today reported total November 2008 U.S. sales of 85,260 units, down 10% versus October 2008 (94,530 units), and down 47% from the same month last year. Inside these total numbers, fleet sales decreased 63% versus last November, as planned, and retail sales were in line with the retail industry (down 36%). The company's U.S. retail market share increased 0.6 percentage points in November.

"2008 will go down as unlike any other year in the industry, and thus, comparisons to 2007 sales have become irrelevant," said Jim Press, Chrysler LLC Vice Chairman and President. "In this environment, we need to evaluate sales based on month-to-month trends, with the last two months of the year being especially important to determine if we have established a base for sales in 2009. Our goal is to fight to maintain our share of the retail market month-to-month by keeping a strong advertising and incentive presence in the marketplace and finding financing solutions for our customers, roughly 75% of whom finance their vehicles with dealer assistance."

November's industry sales declines reflect the combined impact of weak consumer confidence and tight credit, and highlight the need for government action. This week Chrysler LLC will present its Viability and Accountability Plan in detail to Congress regarding the Company's request for an immediate working capital bridge loan.

November Sales Highlights

Sales for the all-new 2009 light duty Dodge Ram increased as it makes its way to dealerships across the country. While the sell-down of the previous model continues as planned, sales of the 2009 model for the month reached 1,958 units, up 72% versus last month. Compared to October 2008, total Dodge Ram sales were down 12% (15,538 units), performing better than the industry overall.

Jeep® Liberty sales in November increased 6% (4,171 units) compared to October 2008 (3,918 units).

The all-new Dodge Challenger continues to draw attention. Sales of the vehicle reached 3,364 units in November, a 12% increase over October 2008 sales.

The Company finished the month with 399,724 units of inventory, or a 117- day supply. Inventory is down 17% compared with November 2007, when it totaled 480,424 units.

December Incentives

Chrysler remains committed to supporting customer needs for financing and incentives during the current economic conditions. Current deals provide customers an opportunity to take advantage of solid offers on the remaining 2008 model year inventory at the best deals of the year. The incentive plan will focus on aggressive cash rebates up to $6,000 on 2008 models, up to $3,000 on 2009 models and discounted APR financing that drive lower monthly payments.

In addition to the significant cash incentives, in several markets some 2008 model year vehicles are available with a 0% APR for up to 72 months; and 2009 model year vehicles are available with an APR as low as 1.9% for up to 72 months.

For returning lease customers, Chrysler will offer a Lease Loyalty allowance of up to $750 toward a new retail purchase. For consumers interested in leasing through independent financial institutions, Chrysler offers Bonus Cash of up to $2,000 on select 2008 model year vehicles.

About Chrysler LLC

Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2007 were 2.7 million vehicles. Sales outside of North America were the highest ever with an increase of 15 percent over 2006. Its product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee and Dodge Challenger and Ram. The Chrysler Foundation, the company's philanthropic arm, annually supports hundreds of charitable organizations in the United States and throughout the world. In 2007, the Foundation gave approximately $21 million in charitable donations.

             Chrysler LLC U.S. Sales Summary Thru November 2008

                                                  Month Sales          Vol %
                    Model                     Curr Yr       Pr Yr      Change
    Sebring                                    2,891        8,708       -67%
    300                                        3,423       11,512       -70%
    Crossfire                                     92          193       -52%
    PT Cruiser                                 3,597        6,769       -47%
    Aspen                                      2,013        1,515        33%
    Pacifica                                     544        4,184       -87%
    Town & Country                             7,457       12,629       -41%
      CHRYSLER BRAND                          20,017       45,510       -56%
    Compass                                      880        2,683       -67%
    Patriot                                    2,461        4,199       -41%
    Wrangler                                   6,140        8,333       -26%
    Liberty                                    4,171        6,813       -39%
    Grand Cherokee                             5,203        8,489       -39%
    Commander                                  1,447        4,391       -67%
      JEEP BRAND                              20,302       34,908       -42%
    Caliber                                    2,755        6,313       -56%
    Avenger                                    2,362       10,242       -77%
    Charger                                    5,478       10,341       -47%
    Challenger                                 3,364            0         0%
    Viper                                         61            5      1120%
    Magnum                                        48        2,417       -98%
    Dakota                                     1,760        3,257       -46%
    Ram P/U                                   15,538       24,488       -37%
    Journey                                    2,815            0         0%
    Caravan                                    6,055       13,347       -55%
    Durango                                    1,662        3,190       -48%
    Nitro                                      1,804        5,795       -69%
    Sprinter                                   1,239        1,275        -3%
      DODGE BRAND                             44,941       80,670       -44%

      TOTAL CHRYSLER LLC                      85,260      161,088       -47%

              TOTAL CAR                       20,475       50,088       -59%
              TOTAL TRUCK                     64,785      111,000       -42%

    Selling Days                                  25           25

                                                  Sales CYTD           Vol %
                    Model                     Curr Yr       Pr Yr     Change
    Sebring                                    68,091       83,856     -19%
    300                                        58,645      110,686     -47%
    Crossfire                                   1,911        8,594     -78%
    PT Cruiser                                 49,087       89,847     -45%
    Aspen                                      20,739       25,766     -20%
    Pacifica                                    6,771       51,938     -87%
    Town & Country                            110,411      123,940     -11%
      CHRYSLER BRAND                          315,655      494,627     -36%
    Compass                                    24,124       36,196     -33%
    Patriot                                    53,057       35,447      50%
    Wrangler                                   77,567      110,236     -30%
    Liberty                                    62,382       82,164     -24%
    Grand Cherokee                             68,174      109,184     -38%
    Commander                                  25,506       57,206     -55%
      JEEP BRAND                              310,810      430,433     -28%
    Caliber                                    81,262       92,228     -12%
    Avenger                                    59,913       75,658     -21%
    Charger                                    91,953      108,174     -15%
    Challenger                                 14,821            0       0%
    Viper                                       1,020          389     162%
    Magnum                                      6,881       27,978     -75%
    Dakota                                     24,343       47,829     -49%
    Ram P/U                                   229,222      326,177     -30%
    Journey                                    42,822            0       0%
    Caravan                                   116,822      154,824     -25%
    Durango                                    19,985       43,023     -54%
    Nitro                                      34,332       67,475     -49%
    Sprinter                                   13,468       14,934     -10%
      DODGE BRAND                             736,844      960,167     -23%

      TOTAL CHRYSLER LLC                    1,363,309    1,885,227     -28%

              TOTAL CAR                       385,590      519,586     -26%
              TOTAL TRUCK                     977,719    1,365,641     -28%


    Selling Days                                  282           281

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Viper 1120%

:lol:

Not a good month but not surprising either.

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