Chevrolet Enjoying Higher Transaction Prices

[Drew Dowdell]

Chevrolet Enjoying Higher Transaction Prices

While the market share declines of the mainstream domestic brands during the past decade have been well documented, the price declines of these brands relative to their Asian competitors have received less attention. While Chevrolet’s average price was only about $240 above that of Honda, it was more than $1,700 above that of Toyota, due to Chevrolet’s higher prices in three of the four segments.

Discussion: Chevy Models Selling at Higher Transaction Price than Toyota on Average