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Justin Bimmer

American Honda October 2009

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Honda and Acura models post double-digit gains

TORRANCE, Calif., Nov. 3 /PRNewswire/ -- American Honda Motor Co., Inc., posted total October vehicle sales of 85,502, a decline of 4.0 percent compared to October 2008, based on the daily selling rate*. Honda Division posted October sales of 75,751, a decline of five units versus October 2008.

Honda total car sales decreased by 4.4 percent, to 44,537. Honda light-truck sales decreased 2.3 percent, to 31,214. Models showing sales increases included Accord with sales of 23,210, up 13.1 percent; CR-V with sales of 15,667, up 14.7 percent; and Pilot with sales of 6,339, up 22.7 percent.

The Acura Division posted sales of 9,751 units, a decline of 7.0 percent compared to October 2008. The MDX was the best-selling vehicle with 3,834 units, up 23.0 percent; RDX was up 41.9 percent; and the TSX posted gains of 20.2 percent for the month.

*The daily selling rate is calculated with 28 days for October 2009 and 27 days for October 2008. The year-to-date daily selling rate is calculated with 257 days for both October 2009 and October 2008. All percentages reflect the daily selling rate.

For more information or downloadable high-resolution images of Honda and Acura vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com.

American Honda Vehicle Sales For October 2009

Month-to-Date Year-to-Date

October October DSR** October October DSR**

2009 2008 % Chg. 2009 2008 % Chg.

---- ---- ------ ---- ---- ------

American Honda

Total 85,502 85,864 -4.0% 969,638 1,266,447 -23.4%

--------------

Total Car

Sales 49,502 51,400 -7.1% 599,429 781,560 -23.3%

Total Truck

Sales 36,000 34,464 0.7% 370,209 484,887 -23.7%

Honda Total

Car Sales 44,537 44,944 -4.4% 545,791 709,540 -23.1%

Honda Total

Truck Sales 31,214 30,812 -2.3% 337,468 430,971 -21.7%

Acura Total

Car Sales 4,965 6,456 -25.8% 53,638 72,020 -25.5%

Acura Total

Truck Sales 4,786 3,652 26.4% 32,741 53,916 -39.3%

Domestic Car

Sales * 40,978 39,803 -0.7% 468,288 585,021 -20.0%

------------

Honda Division 38,466 35,463 4.6% 439,894 545,022 -19.3%

Acura Division 2,512 4,340 -44.2% 28,394 39,999 -29.0%

Domestic Truck

Sales * 33,803 29,986 8.7% 335,006 386,842 -13.4%

--------------

Honda Division 29,017 26,334 6.3% 302,265 332,926 -9.2%

Acura Division 4,786 3,652 26.4% 32,741 53,916 -39.3%

Import Car Sales 8,524 11,597 -29.1% 131,141 196,539 -33.3%

----------------

Honda Division 6,071 9,481 -38.3% 105,897 164,518 -35.6%

Acura Division 2,453 2,116 11.8% 25,244 32,021 -21.2%

Import Truck

Sales 2,197 4,478 -52.7% 35,203 98,045 -64.1%

------------

Honda Division 2,197 4,478 -52.7% 35,203 98,045 -64.1%

----------------- ----- ----- ----- ------ ------ -----

MODEL BREAKOUTS BY

DIVISION

Honda Division

Total 75,751 75,756 -3.6% 883,259 1,140,511 -22.6%

-------------- ------ ------ ---- ------- --------- -----

Fit 3,700 6,478 -44.9% 59,175 69,846 -15.3%

Accord * 23,210 19,783 13.1% 244,579 333,011 -26.6%

Memo:

Accord Hybrid 0 1 1 197 -99.5%

Civic * 15,868 18,582 -17.7% 223,751 304,297 -26.5%

Memo:

Civic Hybrid 239 1,621 -85.8% 14,405 29,218 -50.7%

S2000 20 100 -80.7% 751 2,376 -68.4%

Insight 1,739 0 17,530 0

FCX 0 0 0 6

FCX Clarity 0 1 5 4 25.0%

-------------- - - ----- - - ----

Odyssey * 6,783 9,208 -29.0% 84,761 121,249 -30.1%

Pilot * 6,339 4,980 22.7% 68,215 84,410 -19.2%

CR-V * 15,667 13,169 14.7% 158,573 171,193 -7.4%

Element * 871 1,361 -38.3% 12,441 23,790 -47.7%

Ridgeline 1,554 2,094 -28.4% 13,478 30,329 -55.6%

------------ ----- ----- ----- ------ ------ -----

Acura Division

Total 9,751 10,108 -7.0% 86,379 125,936 -31.4%

-------------- ----- ------ ---- ------ ------- -----

RSX 0 0 0 1

TL * 2,512 4,340 -44.2% 28,394 39,999 -29.0%

TSX 2,298 1,844 20.2% 23,598 27,982 -15.7%

RL 155 272 -45.0% 1,646 4,038 -59.2%

----- --- --- ----- ----- ----- -----

MDX * 3,834 3,005 23.0% 24,814 39,893 -37.8%

RDX * 952 647 41.9% 7,927 14,023 -43.5%

--------- --- --- ---- ----- ------ -----

Selling Days 28 27 257 257

* Honda and Acura vehicles are made of domestic and global sourced

parts.

** Daily Selling Rate

SOURCE American Honda Motor Co., Inc.

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