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November 2010 Sales: BMW America


Drew Dowdell

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BMW Group U.S. Reports November Sales

Woodcliff Lake, NJ – December 1, 2010... The BMW Group in the U.S. (BMW and MINI combined) reported November sales of 22,883 vehicles, an increase of 27.1 percent from the 18,002 vehicles sold in November 2009. Year-to-date, the BMW Group has sold 238,157 vehicles, up 9.3 percent from the 217,840 units sold through November 2009.

"November is normally a tough month but we increased our sales momentum thanks to strong demand for our all-wheel-drive vehicles, the X5 and X6 in particular, and now that it's available, the 5 Series with AWD," said Jim O'Donnell, President and CEO of BMW of North America, LLC. "The overall market shows signs of improvement with consumer confidence increasing slightly but our dealers know they have to work for every sale and that work is paying off."

BMW Brand Sales

Sales of BMW brand vehicles in November increased 30.2 percent for a total of 20,097 vehicles from the 15,438 units sold in November of last year. Year-to-date, BMW sales are up 11.8 percent to 196,833 vehicles from the 176,104 units sold in the same period of 2009.

In November, best performing vehicles included the 5 Series, up 58 percent to 5,042 units, 1 Series, up 40.7 percent to 1,019 units, and the 3 Series, up 36.6 percent to 8,928 units. The SAV segment continues to perform very well with the X5, up 24 percent to 3,436 units and the X6, up 30.8 percent to 561units.

BMW Pre-Owned Vehicles

Sales of BMW's used vehicles (including certified pre-owned and pre-owned) increased 6.5 percent to 12,580 vehicles from the 11,815 units sold in November of last year. Year-to-date, used vehicle sales were up 5 percent to 153,048 units from the 145,763 units sold in the same period of 2009.

MINI Brand Sales

MINI USA reported sales of 2,786 automobiles, an increase of 8.7 percent from the 2,564 cars sold last year. Year-to-date, MINI USA is reporting sales of 41,324 automobiles, a decrease of 1 percent from the 41,736 cars sold in the same period of 2009.

Table: Sales BMW of North America, LLC – November 2010

<table width="618" border="0" cellpadding="3" cellspacing="3"><tbody><tr><td>

</td><td>

Nov.

2010

</td><td>

Nov.

2009

</td><td>

%

</td><td>

YTD

2010

</td><td>

YTD

2009

</td><td>

%

</td></tr><tr><td width="149">

BMW brand

</td><td width="57">

20,097

</td><td width="65">

15,438

</td><td width="58">

30.2

</td><td width="75">

196,833

</td><td width="74">

176,104

</td><td width="74">

11.8

</td></tr><tr><td>

BMW passenger cars

</td><td>

16,009

</td><td>

11,970

</td><td style="text-align: center;">33.7</td><td>

154,372

</td><td>

142,773

</td><td style="text-align: center;">8.1</td></tr><tr><td>

BMW light trucks

(SAVs)

</td><td style="text-align: center;">4,088</td><td style="text-align: center;">3,468</td><td style="text-align: center;">17.9</td><td style="text-align: center;">42,461</td><td style="text-align: center;">33,331</td><td>

27.4

</td></tr><tr><td>

MINI brand

</td><td>

2,786

</td><td>

2,564

</td><td>

8.7

</td><td>

41,324

</td><td>

41,736

</td><td>

-1.0

</td></tr><tr><td>

TOTAL Group

</td><td>

22,883

</td><td>

18,002

</td><td>

27.1

</td><td>

238,157

</td><td>

217,840

</td><td>

9.3

</td></tr></tbody> </table>

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 336 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 100 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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