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December 2014: Audi of America


William Maley

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Audi achieves fifth straight year of U.S. record sales with 182,011 vehicles in 2014

 

January 05, 2015 | Herndon, VA

  • December 2014 marks the 48th consecutive month of record sales for Audi in the U.S.
  • The most recent month stands as the best-ever U.S. sales month and the first time monthly sales have topped 19,000 vehicles
  • All-time record sales year for Audi Certified pre-owned vehicles
  • Audi reported that its U.S. sales in 2014 increased 15.2% from the previous annual record in 2013 to 182,011 vehicles sold. December 2014 sales increased 13.1% to 19,238 vehicles.

December 2014 represented the best-ever December sales results in Audi history, as well as the 48th consecutive month of record sales for Audi in the U.S. The previous December record was set in 2013 with sales of 17,013 vehicles.

 

“These record-breaking sales results are a direct reflection of the commitment and dedication of our dealer partners,” said Scott Keogh, President, Audi of America. “Their recent investments into the Audi franchise total nearly $1 billion, and alongside the heavy investments in new products and technologies made by AUDI AG, the future is bright for Audi in the U.S.”

 

Sales of Audi SUV models remained robust through the end of the sales year. The Audi Q5 posted a year-over-year gain of 5.1% with 42,420 vehicles delivered in 2014. Year-to-date sales for the Audi Q7 increased 15.9% to a total of 18,517 vehicles. Sales of the all-new Audi Q3 also closed out strong with 3,654 vehicles sold in 2014.

 

The top end of the Audi lineup (A6, A7, A8, Q7) continued to perform as well, with the most exclusive Audi models representing approximately one-third of overall Audi sales. In particular, the Audi A6 sales increased 9.6% for the month and 6.7% for the year.

 

December sales of the Audi A3 family maintained its steady pace, with 2,690 vehicles sold. 2014 resulted in a total of 22,250 vehicles from the A3 model line delivered to Audi customers.

 

Audi Certified pre-owned vehicles also increased to record levels for the month of December and for the full year. December 2014 marks the 17th consecutive month of record CPO sales, and it resulted in an increase of 8.1% and a total of 4,349 CPO vehicles sold. CPO sales in 2014 increased 17% to 47,023 vehicles.

 

Highlights:

  • The 2015 Audi A3 models, including new sedan and Cabriolet variants, have generated total sales of 22,250 units since the first of the family line models reached the U.S. in the spring.
  • Sales of Audi premium category vehicles (Audi A6, Audi A7, Audi A8, and Audi Q7) increased 6% year-to-date, representing 31% of total Audi sales year-to-date and 14% of the Audi year-to-date sales gain.
  • Sales mix for Audi S performance variants finished the month at 13.9% for the S3 sedan; 15.6% for the S4 sedan; 36.3% for the S5/ RS 5; 2.1% for the S6; 30.2% for the S7 / RS 7; 9% for the S8; 91.7% for the TTS Coupe and TTS Roadster, and 5.8% for the SQ5 crossover.
  • Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.

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