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William Maley

December 2014: Mitsubishi Motors North America, Inc.

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Mitsubishi Motors Ends 2014 With Dramatic Sales Increase

  • Total sales for 2014 is 77,643 units -- a 24.8 percent increase over 2013
  • December 2014 marks tenth consecutive month of year-over-year sales increases
  • December sales of 6,545 units mark the best December since 2006
  • Outlander Sport has best-ever December sales month at 2,755 units

CYPRESS, Calif., Jan. 5, 2015 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) is pleased to report total vehicle sales for 2014 at 77,643 units, marking a 24.8 percent sales increase over 2013. The brand's strong momentum through 2014 was carried into the month of December, which was the tenth consecutive month of year-over-year sales increases with a total of 6,545 units sold.

 

Highlights of 2014 sales include a 24.5 percent increase from 2013 for the Outlander Sport and a 6.4 percent increase from 2013 for Outlander. December 2014 was the best-ever December for the Outlander Sport with 2,755 units sold, and Mirage continued its strong sales pace with 1,135 units sold.

 

"December marked the tenth consecutive month of year-over-year sales increases and helped us close out the year with an increase of nearly 25% over the previous year," said Don Swearingen, Executive Vice President MMNA. "Our core models lead the way with Outlander Sport having its best-ever sales year since its introduction, Mirage selling well beyond expectations and Outlander coming in strong up over 6% for the year.

 

"As we move into 2015 we will start to introduce new versions of the Outlander with more refinement and power in what will be the first of a series of launches that will incorporate the brand's new design language and vehicle packaging."

 

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This is the first time I think I've seen a sales chart for Mitsubishi's entire line-up. I can only imagine how bad their sales were before if they're proud enough to show those numbers...

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This is the first time I think I've seen a sales chart for Mitsubishi's entire line-up. I can only imagine how bad their sales were before if they're proud enough to show those numbers...

 

They only added them in the Spring, mostly due to some changes at Mitsubishi's PR office in the U.S.

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