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Found 182 results

  1. Mitsubishi Motors Records Best May Sales Month in 11 Years Total sales up 31.7 percent over last May Mitsubishi Motors North America, Inc. (MMNA) reported its best May sales month since 2007 with 12,416 units sold, up 31.7 percent compared to May 2017. For calendar year, total sales are 56,178 up 19.7 percent over the same period last year. Sales of the popular Mitsubishi Outlander were up 32.1 percent with 4,468 units sold, its best May ever. Outlander Sport sold 3,319 units, up 18.2 percent compared to May 2017. May YTD 2018 2017 2018 2017 Mirage 3101 2342 10702 11948 Lancer 380 896 2883 6949 Outlander Sport 3319 2809 19035 12361 Outlander 4468 3382 19833 15687 Outlander PHEV 297 0 1566 0 Eclipse Cross 851 0 2159 0 Total 12416 9429 56178 46951
  2. William Maley

    Mitsubishi is Ramping Up Their U.S. Lineup

    Mitsubishi is starting to find its footing thanks to the alliance it formed with Nissan towards the end of 2016. The company last year that it plans on "launching 11 new and redesigned models" for the U.S. Two of the models have go on sale this year, the Eclipse Cross and Outlander Plug-In Hybrid. But what about the other nine? Motor Trend has learned some details on a fair number of vehicles in the cards. Outlander: Redesign coming in 2021 and will use the underpinnings of the Nissan Rogue, Outlander Sport: To be redesigned in 2022. Will be based on the platform that is used on the Nissan Rogue Sport and upcoming Kicks. Hybrid/Electric Models: Mitsubishi is planning to offer a plug-in hybrid or pure electric powertrain for all of their models. Possible Midsize Truck: The number one request of Mitsubishi's U.S. dealers is a midsize truck. Mitsubishi is reportedly studying a truck for the U.S. But for the truck to get approval, it needs to make sense for the alliance to move forward. If approved, the truck would likely be built in the U.S. to avoid the chicken tax. Source: Motor Trend
  3. Mitsubishi is starting to find its footing thanks to the alliance it formed with Nissan towards the end of 2016. The company last year that it plans on "launching 11 new and redesigned models" for the U.S. Two of the models have go on sale this year, the Eclipse Cross and Outlander Plug-In Hybrid. But what about the other nine? Motor Trend has learned some details on a fair number of vehicles in the cards. Outlander: Redesign coming in 2021 and will use the underpinnings of the Nissan Rogue, Outlander Sport: To be redesigned in 2022. Will be based on the platform that is used on the Nissan Rogue Sport and upcoming Kicks. Hybrid/Electric Models: Mitsubishi is planning to offer a plug-in hybrid or pure electric powertrain for all of their models. Possible Midsize Truck: The number one request of Mitsubishi's U.S. dealers is a midsize truck. Mitsubishi is reportedly studying a truck for the U.S. But for the truck to get approval, it needs to make sense for the alliance to move forward. If approved, the truck would likely be built in the U.S. to avoid the chicken tax. Source: Motor Trend View full article
  4. William Maley

    Review: 2018 Mitsubishi Outlander Sport SEL

    On the day I was getting the Mitsubishi Outlander Sport for a week-long test, meteorologists were calling for a massive snowstorm in Metro Detroit. Depending on where you lived, snowfall was expected to range from six inches to almost a foot. As I was signing the paperwork and getting the key, the snow was beginning to fall at a heavy rate. It would be an interesting week with one of oldest crossovers on sale. The current Outlander Sport has been with us since 2011 and it still stands out from other crossovers in the class. This comes down to an aggressive design and Mitsubishi making a number of changes to the design in the past few years. For 2018, Mitsubishi has updated the Outlander Sport with new bumpers and LED running lights. Up front, Mitsubishi went with a dual grille setup - a narrow one on top and a large mesh one for the bottom. 18-inch wheels come standard on all Outlander Sports and look quite sharp. Mitsubishi hasn’t done much to the Outlander Sport’s interior since its launch and it clearly shows. The design is very uninspired with seemingly endless black plastic and almost no brightwork. Most materials used feel brittle and cheap, which is very disappointing when compared to other models such as the Honda HR-V and Mazda CX-3. Mitsubishi does redeem itself a little bit with the dash being covered in soft-touch material. Another plus point to the Outlander Sport’s interior is the control layout. The buttons and knobs are laid out in a logical fashion and are within easy reach. Getting comfortable in the front seats is not hard thanks to a decent amount of manual adjustments on offer, along with a tilt-telescoping steering wheel for the driver. Slightly worrying was my test Outlander Sport having a driver’s seat that slightly rocked whenever the vehicle accelerated and stopped. I know this issue isn’t isolated to my test vehicle. Speaking to some who have driven different 2018 Outlander Sports, they have reported the same issue. Mitsubishi really needs to figure out this issue and get a fix out ASAP. The rear seat offers a decent amount of headroom, but there is barely enough legroom for taller passengers. Cargo space is quite good with 21.7 cubic feet of space behind the front seats and 49.5 cubic feet when folded. For 2018, Mitsubishi has installed a new 7-inch infotainment system on all Outlander Sports. Higher trims like our test SEL add Android Auto and Apple CarPlay capability. Compared to Mitsubishi’s previous infotainment systems, the one in the Outlander Sport is excellent. The system is very easy to use with a simple and vibrant interface. Performance is quite good as the system quickly responds to a user’s input. Mitsubishi offers two engines for the Outlander Sport. ES and LE models use a 2.0L four-cylinder, while the SE and SEL models feature a larger 2.4L four-cylinder. Our test vehicle had the latter engine which produces 168 horsepower and 167 pound-feet of torque. This is paired with a CVT and the choice of front- or Mitsubishi's All-Wheel Control (AWC) system. Out of the two engines, the 2.4 is the one to get as is feels noticeably quicker when leaving a stop. But it will run out of steam at higher speeds, making passing or getting onto the freeway a bit difficult. The CVT is somewhat slow to respond whenever you step on the accelerator. The AWC system redeems the Outlander Sport to a point. AWC offers the driver three different modes - 2WD, 4WD Auto, and 4WD Lock. The difference between the two 4WD settings is Auto only sends power to rear wheels if it detects slip where Lock sends power to all wheels. Putting the system into 4WD Lock, the Outlander Sport easily went through roads with close to a foot of snow on the ground with no issue. The system was able to quickly shift power to the wheels with grip to help keep the car moving. I believe if you fit you a set of snow tires to the Sport, you will have a very good winter vehicle. Fuel economy figures of 22 City/27 Highway/24 Combined put the Outlander Sport towards the bottom of the class. My average for the week landed around 23.2 mpg. For a subcompact crossover, the Outlander Sport’s ride is pleasant. It glides over bumps and other imperfections. Handling is a mixed affair. Drive the Outlander Sport normally around a corner and it feels composed. Begin to push it and there is a fair amount of body roll. Steering has a very rubbery feel and there is a noticeable dead zone when the wheel is centered. This might be the first review I have done where I have two verdicts on the Outlander Sport. As a whole, the model really needs to be replaced. In many areas, the Outlander Sport significantly trails competitors. It doesn’t help that the as-tested price was $29,310 which makes the Sport a bit of poor value. I know dealers put a lot of cash on the hoods of Outlander Sports to get them moving, which is likely one reason why it is Mitsubishi’s best selling model. But I would rather put my money into a Honda HR-V, Mazda CX-3, the new Hyundai Kona, and others since they are newer and offer so much more. But I will admit that the Outlander Sport came at a very opportune time. The snowstorm really brought up some of the Outlander Sport’s best qualities, primarily the AWC system and punchy four-cylinder around town. I remember an auto writer once saying that some of the most memorable vehicles are those that are not the best, but can show some bright spots in a difficult situation. The Outlander Sport for me is one of those vehicles. Disclaimer: Mitsubishi Provided the Outlander Sport, Insurance, and One Tank of Gas Year: 2018 Make: Mitsubishi Model: Outlander Sport Trim: SEL Engine: 2.4L MIVEC DOHC 16-Valve Four-Cylinder Driveline: CVT, All-Wheel Drive Horsepower @ RPM: 168 @ 6,000 Torque @ RPM: 167 @ 4,100 Fuel Economy: City/Highway/Combined - 23/28/25 Curb Weight: N/A Location of Manufacture: Okazaki, Japan Base Price: $25,895 As Tested Price: $29,310 (Includes $940.00 Destination Charge) Options: Touring Package - $2,000.00 Diamond White Pearl - $200.00 Tonneau Cover - $150.00 Carpeted Floormats and Portfolio - $125.00
  5. On the day I was getting the Mitsubishi Outlander Sport for a week-long test, meteorologists were calling for a massive snowstorm in Metro Detroit. Depending on where you lived, snowfall was expected to range from six inches to almost a foot. As I was signing the paperwork and getting the key, the snow was beginning to fall at a heavy rate. It would be an interesting week with one of oldest crossovers on sale. The current Outlander Sport has been with us since 2011 and it still stands out from other crossovers in the class. This comes down to an aggressive design and Mitsubishi making a number of changes to the design in the past few years. For 2018, Mitsubishi has updated the Outlander Sport with new bumpers and LED running lights. Up front, Mitsubishi went with a dual grille setup - a narrow one on top and a large mesh one for the bottom. 18-inch wheels come standard on all Outlander Sports and look quite sharp. Mitsubishi hasn’t done much to the Outlander Sport’s interior since its launch and it clearly shows. The design is very uninspired with seemingly endless black plastic and almost no brightwork. Most materials used feel brittle and cheap, which is very disappointing when compared to other models such as the Honda HR-V and Mazda CX-3. Mitsubishi does redeem itself a little bit with the dash being covered in soft-touch material. Another plus point to the Outlander Sport’s interior is the control layout. The buttons and knobs are laid out in a logical fashion and are within easy reach. Getting comfortable in the front seats is not hard thanks to a decent amount of manual adjustments on offer, along with a tilt-telescoping steering wheel for the driver. Slightly worrying was my test Outlander Sport having a driver’s seat that slightly rocked whenever the vehicle accelerated and stopped. I know this issue isn’t isolated to my test vehicle. Speaking to some who have driven different 2018 Outlander Sports, they have reported the same issue. Mitsubishi really needs to figure out this issue and get a fix out ASAP. The rear seat offers a decent amount of headroom, but there is barely enough legroom for taller passengers. Cargo space is quite good with 21.7 cubic feet of space behind the front seats and 49.5 cubic feet when folded. For 2018, Mitsubishi has installed a new 7-inch infotainment system on all Outlander Sports. Higher trims like our test SEL add Android Auto and Apple CarPlay capability. Compared to Mitsubishi’s previous infotainment systems, the one in the Outlander Sport is excellent. The system is very easy to use with a simple and vibrant interface. Performance is quite good as the system quickly responds to a user’s input. Mitsubishi offers two engines for the Outlander Sport. ES and LE models use a 2.0L four-cylinder, while the SE and SEL models feature a larger 2.4L four-cylinder. Our test vehicle had the latter engine which produces 168 horsepower and 167 pound-feet of torque. This is paired with a CVT and the choice of front- or Mitsubishi's All-Wheel Control (AWC) system. Out of the two engines, the 2.4 is the one to get as is feels noticeably quicker when leaving a stop. But it will run out of steam at higher speeds, making passing or getting onto the freeway a bit difficult. The CVT is somewhat slow to respond whenever you step on the accelerator. The AWC system redeems the Outlander Sport to a point. AWC offers the driver three different modes - 2WD, 4WD Auto, and 4WD Lock. The difference between the two 4WD settings is Auto only sends power to rear wheels if it detects slip where Lock sends power to all wheels. Putting the system into 4WD Lock, the Outlander Sport easily went through roads with close to a foot of snow on the ground with no issue. The system was able to quickly shift power to the wheels with grip to help keep the car moving. I believe if you fit you a set of snow tires to the Sport, you will have a very good winter vehicle. Fuel economy figures of 22 City/27 Highway/24 Combined put the Outlander Sport towards the bottom of the class. My average for the week landed around 23.2 mpg. For a subcompact crossover, the Outlander Sport’s ride is pleasant. It glides over bumps and other imperfections. Handling is a mixed affair. Drive the Outlander Sport normally around a corner and it feels composed. Begin to push it and there is a fair amount of body roll. Steering has a very rubbery feel and there is a noticeable dead zone when the wheel is centered. This might be the first review I have done where I have two verdicts on the Outlander Sport. As a whole, the model really needs to be replaced. In many areas, the Outlander Sport significantly trails competitors. It doesn’t help that the as-tested price was $29,310 which makes the Sport a bit of poor value. I know dealers put a lot of cash on the hoods of Outlander Sports to get them moving, which is likely one reason why it is Mitsubishi’s best selling model. But I would rather put my money into a Honda HR-V, Mazda CX-3, the new Hyundai Kona, and others since they are newer and offer so much more. But I will admit that the Outlander Sport came at a very opportune time. The snowstorm really brought up some of the Outlander Sport’s best qualities, primarily the AWC system and punchy four-cylinder around town. I remember an auto writer once saying that some of the most memorable vehicles are those that are not the best, but can show some bright spots in a difficult situation. The Outlander Sport for me is one of those vehicles. Disclaimer: Mitsubishi Provided the Outlander Sport, Insurance, and One Tank of Gas Year: 2018 Make: Mitsubishi Model: Outlander Sport Trim: SEL Engine: 2.4L MIVEC DOHC 16-Valve Four-Cylinder Driveline: CVT, All-Wheel Drive Horsepower @ RPM: 168 @ 6,000 Torque @ RPM: 167 @ 4,100 Fuel Economy: City/Highway/Combined - 23/28/25 Curb Weight: N/A Location of Manufacture: Okazaki, Japan Base Price: $25,895 As Tested Price: $29,310 (Includes $940.00 Destination Charge) Options: Touring Package - $2,000.00 Diamond White Pearl - $200.00 Tonneau Cover - $150.00 Carpeted Floormats and Portfolio - $125.00 View full article
  6. MITSUBISHI MOTORS REPORTS MARCH 2018 SALES UP 21.7 PERCENT Best March sales for the brand since 2005 Outlander Sport and Outlander both record their best March sales month ever Calendar year sales up 22.7 percent over 2017 CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA) reported March 2018 sales of 14,319 units sold, up 21.7 percent over March 2017, its best March sales month since 2005. For the calendar year, total sales reported are 35,772, up 22.7 percent over the same period in 2017. The month was highlighted by Outlander Sport sales, which reported its best March ever. Outlander Sport sales were up 74.7 percent over March 2017 with 4,674 units sold. The popular Outlander also posted its best March ever with 4,789 units sold, up 13.1 percent over the same period in 2017. "Our CUV lineup is as strong as ever. We're confident in the competitiveness of our products and consumers are starting to realize one of the best kept secrets in the industry," said Ken Konieczka, vice president, sales operations, MMNA. "As supplies of our all-new Outlander PHEV and Eclipse Cross continue to grow, the sales momentum will only get stronger as we head into spring." March YTD 2018 2017 2018 2017 Mirage 3106 3324 5532 7470 Lancer 773 1528 2062 5221 Outlander Sport 4674 2676 13430 6864 Outlander 4789 4235 13099 9588 Outlander PHEV 373 0 996 0 Eclipse Cross 604 0 653 0 Total 14319 11766 35772 29147
  7. MITSUBISHI MOTORS POSTS BEST SALES MONTH SINCE 2007 March 01, 2018 February sales of 12,973 are up 18.8 percent over last year Outlander and Outlander Sport each had its best sales month ever All-new 2018 Eclipse Cross CUV now arriving at dealerships CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA) reported February 2018 sales of 12,973 units sold, up 18.8 percent over February 2017, its best month since 2007. For the calendar year, total sales reported are 21,453, up 23.4 percent over the same period in 2017. February's huge sales month attests to the love customers have for Mitsubishi's CUVs. Outlander had its best month ever in MMNA history with 5,290 units sold, up 44.3 percent over February 2017. Outlander Sport sales came in at 5,377, up 145 percent over February 2017 and also posted its best month ever. Mitsubishi's family of crossover CUVs is growing. The 2018 Outlander PHEV is in full stock and available at showrooms across the country. The much-anticipated, all-new 2018 Eclipse Cross CUV started to arrive in February, and will be at dealerships nationwide this month. "While the industry remains relatively flat in terms of sales growth, Mitsubishi's sales momentum continues, and only looks to get stronger with the arrival of the Eclipse Cross," said Don Swearingen, executive vice president and chief operating officer, MMNA. "We are seeing tremendous demand for Mitsubishi CUVs in our showroom and our dealer body is working hard to fill customer needs." February YTD 2018 2017 2018 2017 Mirage 1323 2835 2426 4146 Lancer 611 2225 1289 3693 Outlander Sport 5377 2198 8756 4188 Outlander 5290 3665 8310 5353 Outlander PHEV 323 0 623 0 Eclipse Cross 49 0 49 0 Total 12973 10924 21453 17381
  8. MITSUBISHI MOTORS REPORTS JANUARY 2018 SALES UP OVER 30 PERCENT February 01, 2018 Best January sales since 2007 Outlander up 78.9 percent; Outlander Sport up 69.8 percent Outlander Plug-In Hybrid Electric Vehicle (PHEV) arrives in showrooms CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA) reported January 2018 sales of 8,480 units sold, up 31.3 percent over January 2017. Coming off a strong sales year in 2017 where Mitsubishi Motors was the fastest growing non-luxury brand in the U.S.*, it posted its best January sales since 2007. Mitsubishi’s sales surge in January was led by its family of CUVs, which posted sales gains of 82.1 percent. Outlander sales were up a significant 78.9 percent with 3,020 units sold. Outlander Sport recorded sales of 3,379, up 69.8 percent over last January. The environmentally friendly all-new 2018 Outlander PHEV, a halo to the brand, began shipping in December and is making its way to dealerships across the country. “The brand had a tremendous year in 2017 and led the industry (non-luxury brands) in growth, but our goals are set much higher, and we are not resting on our recent success. As January shows, we are poised for a very strong 2018 and have the right products to achieve our targets,” said Don Swearingen, executive vice president and chief operating officer, MMNA. “The Mitsubishi CUV family of Outlander Sport, Outlander and Outlander PHEV offer consumers in every walk of life a vehicle to meet their needs.” January YTD 2018 2017 2018 2017 Mirage 1103 1311 1103 1311 Lancer 678 1468 678 1468 Outlander Sport 3379 1990 3379 1990 Outlander 3020 1688 3020 1688 Outlander PHEV 300 0 300 0 Total 8480 6457 8480 6457
  9. MITSUBISHI MOTORS REPORTS ITS FIFTH CONSECUTIVE YEAR OF SALES GROWTH Calendar year 2017 sales close at 103,686 up 7.7 percent over 2016 December sales of 8,501 are up 15.1 percent over last December Outlander Sport posted its best December sales month ever with 3,678 vehicles sold Mitsubishi Motors North America, Inc. (MMNA) continued its sales momentum in 2017 posting its fifth consecutive calendar year sales increase. Total 2017 sales were 103,686, an increase of 7.7 percent over 2016, and the first time the brand has surpassed 100,000 vehicles sold since 2007. For the month of December, total sales were 8,501 an increase of 15.1 percent over December 2016. Mitsubishi's adventurous Outlander Sport posted its best December sales month ever since the launch of the vehicle in 2010 with total December sales of 3,678 up 47.1 percent compared to December 2016. Not far behind, Outlander recorded sales of 3,018 up 22.4 percent over last year. December also marked the start of sales for the much-anticipated Outlander Plug-in Hybrid Electric Vehicle (PHEV). Featuring a highly efficient 2.0-liter gas engine and two high-performance electric motors, along with Mitsubishi's superior Super All-Wheel Control (S-AWC) system, the Mitsubishi Outlander PHEV delivers SUV capabilities and EV fuel economy. "2017 was a remarkable year for Mitsubishi as we continued our rebuilding effort and posted another year of sales growth. In just five years, Mitsubishi sales have increased nearly 80 percent, and we're doing that with fleet sales that are lower than industry average," said Don Swearingen, executive vice president and chief operating officer, MMNA. "With the launch of the Outlander PHEV late this past month and the all-new Eclipse Cross hitting showrooms in March, the brand is poised to continue its strong momentum into 2018." December YTD 2017 2016 2017 2016 i‐MiEV 0 3 6 94 Mirage 1023 1555 22386 22226 Lancer 683 860 12725 14304 Outlander Sport 3678 2500 33160 33067 Outlander 3018 2465 35310 26576 Outlander PHEV 99 0 99 0 Total 8501 7383 103686 96267
  10. Drew Dowdell

    2018 Mitsubishi Eclipse Cross

    From the album: 2018 Mitsubishi Eclipse Cross

    © CheersandGears.com

  11. Drew Dowdell

    2018 Mitsubishi Eclipse Cross

    From the album: 2018 Mitsubishi Eclipse Cross

    © CheersandGears.com

  12. Drew Dowdell

    2018 Mitsubishi Eclipse Cross

    From the album: 2018 Mitsubishi Eclipse Cross

    © CheersandGears.com

  13. Drew Dowdell

    2018 Mitsubishi Eclipse Cross

    From the album: 2018 Mitsubishi Eclipse Cross

    © CheersandGears.com

  14. Drew Dowdell

    2018 Mitsubishi Eclipse Cross

    From the album: 2018 Mitsubishi Eclipse Cross

    © CheersandGears.com

  15. MITSUBISHI MOTORS REPORTS ITS BEST NOVEMBER SALES MONTH SINCE 2006 December 01, 2017 — CYPRESS, Calif. Total November sales of 8,609 are up 24.8 percent compared to last November Outlander had a huge November with sales up 68.5 percent from a year ago Calendar year 2017 sales up 7.1 percent with 95,185 units sold Mitsubishi Motors North America, Inc. (MMNA) reported November 2017 sales of 8,609 up 24.8 percent from November 2016, its best November sales since 2006. Leading the charge was the three-row, seven-passenger Outlander CUV, which reported 3,740 units sold, an increase of 68.5 percent over last November. Outlander Sport recorded November sales of 2,931, up 24.5 percent from November 2016. Together with the Outlander, Mitsubishi CUV sales were up 45.8 percent for the month when compared to last November. For the calendar year, total sales are 95,185 up 7.1 percent. "November was a big month for the brand, our best November in 11 years," said Don Swearingen, executive vice president and chief operating officer, MMNA. "The Outlander and Outlander Sport are products that are resonating with consumers, and we're focused on a strong finish to 2017 and a fifth consecutive year of sales growth." November YTD 2017 2016 2017 2016 i‐MiEV 0 5 6 91 Mirage 1208 1432 21363 20671 Lancer 730 884 12042 13444 Outlander Sport 2931 2355 29482 30567 Outlander 3740 2220 32292 24111 Total 8609 6896 95185 88884
  16. Mitsubishi's lineup in the U.S. is very thin, but that will change soon as the Japanese automaker introduces the new Eclipse Cross and Outlander PHEV crossovers. This is part of an effort to boost sales 30 percent for the U.S. by 2020. While the focus for the U.S. will be on crossovers, Mitsubishi Motors CEO Osamu Masuko hinted that other products could be in the pipeline if they leverage their alliance with Nissan-Renault. In an interview with Automotive News, Masuko said the opportunity to launch new products will come after 2020. This is when Mitsubishi is expected to share powertrains and platforms with Nissan-Renault. One of those new products could be a sedan. "But we don't have plans to develop a sedan on our own. It wouldn't be just a rebadge. The design will be completely different. We would like to clearly differentiate our models and show the special characteristics of each company," said Masuko. We're wondering if this sedan could be the replacement for the aging Lancer compact or discontinued Galant sedan. Masuko said there are no concrete plans at this time for the sedan. Automotive News followed this up by asking if there is the possibility of a pickup truck for the U.S. "The pickups we make are not so big. But the American market requires big-size pickup trucks," said Masuko. "We are focused on developing pickups for non-U.S. markets such as [Southeast Asia] and the Middle East. So for the U.S., if there is an opportunity, we might get it from Nissan. We would like to consider if there are opportunities from within the Alliance." Source: Automotive News (Subscription Required)
  17. Mitsubishi's lineup in the U.S. is very thin, but that will change soon as the Japanese automaker introduces the new Eclipse Cross and Outlander PHEV crossovers. This is part of an effort to boost sales 30 percent for the U.S. by 2020. While the focus for the U.S. will be on crossovers, Mitsubishi Motors CEO Osamu Masuko hinted that other products could be in the pipeline if they leverage their alliance with Nissan-Renault. In an interview with Automotive News, Masuko said the opportunity to launch new products will come after 2020. This is when Mitsubishi is expected to share powertrains and platforms with Nissan-Renault. One of those new products could be a sedan. "But we don't have plans to develop a sedan on our own. It wouldn't be just a rebadge. The design will be completely different. We would like to clearly differentiate our models and show the special characteristics of each company," said Masuko. We're wondering if this sedan could be the replacement for the aging Lancer compact or discontinued Galant sedan. Masuko said there are no concrete plans at this time for the sedan. Automotive News followed this up by asking if there is the possibility of a pickup truck for the U.S. "The pickups we make are not so big. But the American market requires big-size pickup trucks," said Masuko. "We are focused on developing pickups for non-U.S. markets such as [Southeast Asia] and the Middle East. So for the U.S., if there is an opportunity, we might get it from Nissan. We would like to consider if there are opportunities from within the Alliance." Source: Automotive News (Subscription Required) View full article
  18. Mitsubishi has unveiled a new three-year strategic plan called 'Drive for Growth'. The Japanese automaker wants to increase unit sales and revenue by 30 percent - about 1.3 million vehicles sold in the case of the former. It also plans on improving profit margins from 0.3 to 6 percent. To pull this off, Mitsubishi will be working on reducing costs in development and manufacturing, along with investing $5.3 billion for new products and revamping key markets. In terms of products, Mitsubishi is planning on launching 11 new and redesigned models over next three years. For the U.S., this means the Outlander PHEV and upcoming Eclipse Cross. The U.S. will also see Mitsubishi work on improving their dealer network. "We will re-energize our dealership network. We are reviewing our incentive plans, both to attract new dealers and to encourage existing ones to achieve better sales," said Trevor Mann, COO of Mitsubishi Motors. The goal is to see a 30 percent increase in sales to 130,000 vehicles by the 2019 fiscal year. For other markets, this is what Mitsubishi is planning, For Southeast Asia (Mitsubishi's largest and most profitable marketplace), a new assembly plant in Indonesia and the launch of Xpander multi-purpose vehicle The focus in Japan is revitalizing their mini-car business after the fuel economy manipulation scandal China will see an expansion in dealers with the goal to sell 220,000 vehicles by 2019 There will be one thing the U.S. will be missing out from Mitsubishi. It was expected that the tie-up with Nissan that begun last year would provide some help for the U.S. But according to Automotive News, Mitsubishi will be going on its own for this region. There are three reasons for this; antitrust concerns between the two companies, vehicles using common engines and platforms not being ready, and Mitsubishi wanting to build the brand back up on their own strengths. Source: Mitsubishi Motors, Automotive News (Subscription Required) Press Release is on Page 2 MITSUBISHI MOTORS LAUNCHES ‘DRIVE FOR GROWTH’ PLAN TO INCREASE VOLUMES, REVENUES AND PROFITABILITY Three-year plan targets more than 30 percent increase in unit sales and revenues Operating profit margin to reach 6 percent or more Capital expenditure and R&D investment to increase to more than 600 billion yen over the three-year period Product renewal to accelerate with launch of six new models including Eclipse Cross SUV Market expansion planned in ASEAN, US and China TOKYO, Japan – Mitsubishi Motors today launched "Drive for Growth," a three-year strategic plan to deliver sustained and profitable growth, targeting an increase of more than 30% in both annual unit sales to 1.3 million vehicles and in revenues to 2.5 trillion yen. Under the plan, Mitsubishi Motors aims to achieve an operating profit margin of 6% or more by the end of fiscal 2019, up from 0.3% in fiscal 2016. The plan combines a product renewal program with targeted market expansion and operating efficiency improvements. Osamu Masuko, Mitsubishi Motors chief executive, said: "Drive for Growth is a new roadmap for Mitsubishi Motors. We will rebuild trust in our company as our highest priority, successfully launch new vehicles, and achieve a V-shaped financial recovery. These will be the foundations for our future sustainable growth, which will involve increased capital expenditure and product development spending." The Drive for Growth plan involves a 60% increase in annual capital expenditure to 137 billion yen in fiscal 2019 – lifting spending as a proportion of sales to 5.5% a year. R&D expenses will rise by 50% to 133 billion yen over the same period. In total, this will amount to more than 600 billion yen in investments. Even with these increases, Mitsubishi Motors will maintain financial discipline and generate positive free cash flow during the period. The company intends to establish a competitive dividend policy comparable to those of other Japanese automotive manufacturers. As part of its investment drive, Mitsubishi Motors plans to strengthen its four-wheel drive SUVs and pick-ups, and to launch 11 models including the XPANDER and Eclipse Cross. The product renewal program will coincide with a market expansion drive in the ASEAN region, Oceania, United States, China and Japan. Mr. Masuko said: "This is an ambitious program to maximize our strengths in growing product segments, especially four-wheel drive, and to pursue growth in markets where our brand has strong potential, particularly the ASEAN region. This growth program will also involve an efficient and disciplined operating structure as we continue to manage costs." Under Drive for Growth, Mitsubishi Motors is targeting a market share of 10% in ASEAN. Sales activities will be reinforced in the US. The company's presence in China will be strengthened with the introduction of models such as the Outlander and Eclipse Cross. And the company will invest in its sales network and product portfolio to return to profitability in Japan by the end of the plan. The strategic plan is based on three strategic initiatives: Product renewal: During the period of the plan, Mitsubishi Motors will launch 11 new models, of which six will be entirely new model changes – averaging two each year – while the remainder will be important updates of existing vehicles. By the end of the plan, the company expects its five best-selling global models consisting of SUV, 4WD, and plug-in hybrid electric vehicles (PHEV) to account for 70% of total sales volume. Reflecting the shift to lower emission models, the company also announced that it plans to provide electrified solutions across its core model range including an EV kei car from 2020. Focus on core markets to drive revenue growth: This year's opening of a new assembly plant in Indonesia, and the recent launch of the XPANDER multi-purpose vehicle, will drive the growth of the ASEAN business, the group's largest and most profitable operation. ASEAN volumes are expected to rise from 206,000 units a year to 310,000 units a year in 2019. Mitsubishi Motors will also launch new models to assist the turnaround of its important mini-car business in Japan. In the US, the company will improve its dealership networks, targeting a 30% increase in unit sales to 130,000 units in fiscal 2019. In China, Mitsubishi Motors will double the number of dealerships and more than double sales to 220,000 units in fiscal 2019. Cost Optimization: Mitsubishi Motors will tightly manage production costs, with a target to reduce monozukuri costs by 1.3% per year, in spite of large investments in R&D. Alongside cost management, the company will benefit from growing synergies from its membership of the Renault-Nissan-Mitsubishi alliance. Mitsubishi Motors is seeking synergies totaling more than 100 billion yen over the course of the plan, with the bulk of these to come from efficiencies in procurement and costs avoided in R&D. Mitsubishi Motors will contribute its expertise in PHEV technology, its capabilities in SUVs and pick-ups, and market strengths in the ASEAN region to the wider synergy program of the Alliance, which aims to double annualized synergies to more than 10 billion euros by the end of 2022. "We are refreshing our product line-up, investing in R&D and targeting core market growth," added Mr. Masuko. "Drive for Growth will enable us to continue the transformation of the company over the next three years."
  19. MITSUBISHI MOTORS REPORTS OCTOBER SALES Total October sales of 7,381 are down 3.4 percent compared to last October Economical Mirage posted October sales up 18.7 percent with total sales of 1,768 Calendar year 2017 sales up 5.6 percent with 86,576 units sold CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA) reported October 2017 sales of 7,381 down 3.4 percent from October 2016. The fun-to-drive, fuel-efficient Mirage sedan and G4 combined sales were up 18.7 percent for the month. Through 10 months, Mitsubishi calendar year sales are up 5.6 percent with a total of 86,576. The volume leader for the brand in October was the Outlander Sport with total sales of 2,537. Outlander Sport's bigger brother, the Outlander posted October sales of 2,397 and is up 30.4 percent for the calendar year 2017. October YTD 2017 2016 2017 2016 i‐MiEV 0 4 6 86 Mirage 1768 1489 20155 19239 Lancer 679 1021 11312 12560 Outlander Sport 2537 2694 26551 28212 Outlander 2397 2429 28552 21891 Total 7381 7637 86576 81988
  20. Mitsubishi broke a number of enthusiast's hearts with the end of the Lancer Evolution last year. The good news is that Evolution name is back on a concept at the Tokyo Motor Show. The bad news is that it is a crossover. The Mitsubishi e-Evolution Concept takes a number of the hot trends (crossovers, electric powertrains, and artificial intelligence) and rolls up into a vehicle that looks more at home in Gundam anime. There are sharp angles, a prominent grille, massive air intakes, wheels pushed into the corners, and a fair number of creases. Mitsubishi didn't supply much information on the e-Evolution's powertrain aside from it featuring three electric motors - one on the front axle and two on the rear axle. This is paired with Mitsubishi's Super All-Wheel Control (S-AWC) that provides torque vectoring and active yaw control. There is also a set of electric brake calipers that are said to provide better performance than hydraulic ones. As for the artificial intelligence, Mitsubishi has fitted a system that can interpret the intentions of a driver and adjust vehicle systems to match it. This is done through various sensors around the e-Evolution that monitor various aspects. From there, the vehicle will develop a 'training program' for the driver to enhance their skills. Source: Mitsubishi Press Release is on Page 2 MITSUBISHI MOTORS DEBUTS THE MITSUBISHI E-EVOLUTION CONCEPT THE EMBODIMENT OF MMC’S NEW “DRIVE YOUR AMBITION” BRAND STRATEGY CYPRESS, Calif. – Mitsubishi Motors Corporation (MMC) today announced at the 45th Tokyo Motor Show, which opens to the public on October 27, 2017, Mitsubishi Motors Corporation (MMC) will celebrate the world debut of the MITSUBISHI e-EVOLUTION CONCEPT. The all-electric high-performance SUV embodies MMC's new brand strategy under the new "Drive your Ambition" global tagline, a strategy that reflects an adventurous and progressive mindset for inspirational design and product. The MITSUBISHI e-EVOLUTION CONCEPT is a technical prototype to illustrate the strategic direction of a renewed MMC brand that incorporates the strengths of SUV, EV, and the ability to integrate new systems for a connected mobility customer experience. Under this new ethos, MMC will expand its customer base, leveraging its strong pedigree of driving performance and reliability with breakthrough SUVs and crossovers. As a first-mover in electric vehicles, MMC will expand and accelerate its EV deployment. MMC will push the technological envelope with a tightly integrated system of AI, connectivity, on-board and cloud computing. "Robust & Ingenious": The design philosophy of Mitsubishi Motors MMC has adopted a design philosophy under the title "Robust & Ingenious." "We aim to provide vehicles that fulfill our customers' desires through outstanding design, combined with the power, authenticity and carefully-considered functionality Mitsubishi Motors is known for," said MMC Head of Global Design Tsunehiro Kunimoto. Robust & ingenious, the design language of the MITSUBISHI e-EVOLUTION CONCEPT, is a study in contrasts. MMC vehicles of the future are meant to be sincere, tough, and functional. At the same time, they will be clever, resourceful, style-setting and technologically advanced. The design of the MITSUBISHI e-EVOLUTION CONCEPT MMC has a long and strong heritage. Think of "Mitsubishi Motors," and proven off-road performance, along with superior 4WD control come to mind. Now, the banner of superior, high-performance 4WD control is carried forward by the MITSUBISHI e-EVOLUTION CONCEPT. The design expresses the readiness to grip the ground with all four-wheels, and the agility of a high performance cross-country tourer. The front face design of the MITSUBISHI e-EVOLUTION CONCEPT is a fresh take on MMC's archetypal DYNAMIC SHIELD design. The black grille is shielded under glass, a subtle hint that this car is a high performance electric vehicle. Protected under the glass, and accentuated by blue lines for emphasis, sit cameras and sensors. Large air intakes are located beneath the headlamps, ready to cool the electric brake calipers. Adding to the vehicle's excellent aerodynamics, the drawn-in air passes jet tailfins on the C-pillars before exiting on either side of the rear bumper. A sharply slanted front windshield and short overhangs give the e- MITSUBISHI EVOLUTION CONCEPT a unique side profile that has not been possible before the arrival of electric propulsion. High ground clearance, short overhangs, strong shoulders, and narrow hips project nimbleness and agility. Muscular tires that protrude at the four corners communicate powerful 4WD torque. Bars running from front to rear along either side of the roof enhance the vehicle's muscular attitude. The large hexagon shape at the rear draws inspiration from the spare tire cover of the quintessential SUV, the legendary Mitsubishi Pajero, a hallmark of off-road driving, and one of the most iconic chapters of MMC's heritage. Inside, the cockpit of the MITSUBISHI e-EVOLUTION CONCEPT shows that its designers suddenly had the freedom to go beyond the traditional firewall. The MITSUBISHI e-EVOLUTION CONCEPT is powered by three torqueful electric motors, and the absence of a big internal combustion engine under the hood gave designers the space to realize a radically novel cockpit. Its instrument panel appears to float in front of the driver. It is a MMC vehicle, and the instrument panel adopts MMC's trademark horizontal styling, with the focus on information above the axis and on operation below. Acting like a level in an electronic viewfinder, the horizontal instrument panel makes it easier to sense the state of the vehicle during driving – form follows function well down the road. A large flat screen spans the full width of the dashboard. It displays outside conditions, navigation and coaching information. The large screen is flanked by two smaller screens, showing images from front and rear cameras. Full-glass windows provide near unobstructed 360-degree visibility, for a feeling more akin to a jet fighter than a car. The technologies of the MITSUBISHI e-EVOLUTION CONCEPT EV system: The MITSUBISHI e-EVOLUTION CONCEPT uses high-torque, high-performance electric motors, fed by a high-capacity battery system to deliver the smooth and powerfully responsive performance that distinguishes EVs from ICE-powered vehicles. The drive battery is located under the floor mid-ship of the vehicle, providing a low center of gravity for the utmost driving stability. 4WD system: For exceptional driving performance, the triple motor 4WD system employs a single motor to drive the front wheels, complemented by a new Dual Motor Active Yaw Control (AYC) system that couples two rear motors through an electronically controlled torque-vectoring AYC unit. All of this is integrated into MMC's unique Super All-Wheel Control (S-AWC) vehicle dynamic control system. Cornering performance and traction performance are improved. The brakes of the MITSUBISHI e-EVOLUTION CONCEPT responsively and precisely control the driving forces with the help of electric calipers that supersede the conventional hydraulic caliper. The effects of the system can be felt and appreciated immediately, even at low speeds when G-forces are low. Whether driving around town, on expressways, or winding roads, the fully electric vehicle always provides crisp and nimble handling that faithfully mirrors driver intent. AI system: The brain of the MITSUBISHI e-EVOLUTION CONCEPT is an Artificial Intelligence (AI) system that augments the driver's capabilities. An array of sensors allows the AI system to instantly read changes in road and traffic conditions, as well as the driver's intent. Seamlessly coordinating driver intent with vehicle performance, the system supports drivers of all abilities. By making it easier and safer to control the vehicle, the motoring experience is brought to a new level. A special coaching function allows the AI system to transfer knowledge to the driver, and to unobtrusively enhance the driving expertise. After building a picture of the driver's skill level, the system constructs a training program that provides advice through voice dialogue and a large dashboard display. As a result, drivers of all abilities quickly experience a vehicle that behaves the way they want it, and soon they find themselves enjoying the driving experience to an even greater degree. View full article
  21. Mitsubishi broke a number of enthusiast's hearts with the end of the Lancer Evolution last year. The good news is that Evolution name is back on a concept at the Tokyo Motor Show. The bad news is that it is a crossover. The Mitsubishi e-Evolution Concept takes a number of the hot trends (crossovers, electric powertrains, and artificial intelligence) and rolls up into a vehicle that looks more at home in Gundam anime. There are sharp angles, a prominent grille, massive air intakes, wheels pushed into the corners, and a fair number of creases. Mitsubishi didn't supply much information on the e-Evolution's powertrain aside from it featuring three electric motors - one on the front axle and two on the rear axle. This is paired with Mitsubishi's Super All-Wheel Control (S-AWC) that provides torque vectoring and active yaw control. There is also a set of electric brake calipers that are said to provide better performance than hydraulic ones. As for the artificial intelligence, Mitsubishi has fitted a system that can interpret the intentions of a driver and adjust vehicle systems to match it. This is done through various sensors around the e-Evolution that monitor various aspects. From there, the vehicle will develop a 'training program' for the driver to enhance their skills. Source: Mitsubishi Press Release is on Page 2 MITSUBISHI MOTORS DEBUTS THE MITSUBISHI E-EVOLUTION CONCEPT THE EMBODIMENT OF MMC’S NEW “DRIVE YOUR AMBITION” BRAND STRATEGY CYPRESS, Calif. – Mitsubishi Motors Corporation (MMC) today announced at the 45th Tokyo Motor Show, which opens to the public on October 27, 2017, Mitsubishi Motors Corporation (MMC) will celebrate the world debut of the MITSUBISHI e-EVOLUTION CONCEPT. The all-electric high-performance SUV embodies MMC's new brand strategy under the new "Drive your Ambition" global tagline, a strategy that reflects an adventurous and progressive mindset for inspirational design and product. The MITSUBISHI e-EVOLUTION CONCEPT is a technical prototype to illustrate the strategic direction of a renewed MMC brand that incorporates the strengths of SUV, EV, and the ability to integrate new systems for a connected mobility customer experience. Under this new ethos, MMC will expand its customer base, leveraging its strong pedigree of driving performance and reliability with breakthrough SUVs and crossovers. As a first-mover in electric vehicles, MMC will expand and accelerate its EV deployment. MMC will push the technological envelope with a tightly integrated system of AI, connectivity, on-board and cloud computing. "Robust & Ingenious": The design philosophy of Mitsubishi Motors MMC has adopted a design philosophy under the title "Robust & Ingenious." "We aim to provide vehicles that fulfill our customers' desires through outstanding design, combined with the power, authenticity and carefully-considered functionality Mitsubishi Motors is known for," said MMC Head of Global Design Tsunehiro Kunimoto. Robust & ingenious, the design language of the MITSUBISHI e-EVOLUTION CONCEPT, is a study in contrasts. MMC vehicles of the future are meant to be sincere, tough, and functional. At the same time, they will be clever, resourceful, style-setting and technologically advanced. The design of the MITSUBISHI e-EVOLUTION CONCEPT MMC has a long and strong heritage. Think of "Mitsubishi Motors," and proven off-road performance, along with superior 4WD control come to mind. Now, the banner of superior, high-performance 4WD control is carried forward by the MITSUBISHI e-EVOLUTION CONCEPT. The design expresses the readiness to grip the ground with all four-wheels, and the agility of a high performance cross-country tourer. The front face design of the MITSUBISHI e-EVOLUTION CONCEPT is a fresh take on MMC's archetypal DYNAMIC SHIELD design. The black grille is shielded under glass, a subtle hint that this car is a high performance electric vehicle. Protected under the glass, and accentuated by blue lines for emphasis, sit cameras and sensors. Large air intakes are located beneath the headlamps, ready to cool the electric brake calipers. Adding to the vehicle's excellent aerodynamics, the drawn-in air passes jet tailfins on the C-pillars before exiting on either side of the rear bumper. A sharply slanted front windshield and short overhangs give the e- MITSUBISHI EVOLUTION CONCEPT a unique side profile that has not been possible before the arrival of electric propulsion. High ground clearance, short overhangs, strong shoulders, and narrow hips project nimbleness and agility. Muscular tires that protrude at the four corners communicate powerful 4WD torque. Bars running from front to rear along either side of the roof enhance the vehicle's muscular attitude. The large hexagon shape at the rear draws inspiration from the spare tire cover of the quintessential SUV, the legendary Mitsubishi Pajero, a hallmark of off-road driving, and one of the most iconic chapters of MMC's heritage. Inside, the cockpit of the MITSUBISHI e-EVOLUTION CONCEPT shows that its designers suddenly had the freedom to go beyond the traditional firewall. The MITSUBISHI e-EVOLUTION CONCEPT is powered by three torqueful electric motors, and the absence of a big internal combustion engine under the hood gave designers the space to realize a radically novel cockpit. Its instrument panel appears to float in front of the driver. It is a MMC vehicle, and the instrument panel adopts MMC's trademark horizontal styling, with the focus on information above the axis and on operation below. Acting like a level in an electronic viewfinder, the horizontal instrument panel makes it easier to sense the state of the vehicle during driving – form follows function well down the road. A large flat screen spans the full width of the dashboard. It displays outside conditions, navigation and coaching information. The large screen is flanked by two smaller screens, showing images from front and rear cameras. Full-glass windows provide near unobstructed 360-degree visibility, for a feeling more akin to a jet fighter than a car. The technologies of the MITSUBISHI e-EVOLUTION CONCEPT EV system: The MITSUBISHI e-EVOLUTION CONCEPT uses high-torque, high-performance electric motors, fed by a high-capacity battery system to deliver the smooth and powerfully responsive performance that distinguishes EVs from ICE-powered vehicles. The drive battery is located under the floor mid-ship of the vehicle, providing a low center of gravity for the utmost driving stability. 4WD system: For exceptional driving performance, the triple motor 4WD system employs a single motor to drive the front wheels, complemented by a new Dual Motor Active Yaw Control (AYC) system that couples two rear motors through an electronically controlled torque-vectoring AYC unit. All of this is integrated into MMC's unique Super All-Wheel Control (S-AWC) vehicle dynamic control system. Cornering performance and traction performance are improved. The brakes of the MITSUBISHI e-EVOLUTION CONCEPT responsively and precisely control the driving forces with the help of electric calipers that supersede the conventional hydraulic caliper. The effects of the system can be felt and appreciated immediately, even at low speeds when G-forces are low. Whether driving around town, on expressways, or winding roads, the fully electric vehicle always provides crisp and nimble handling that faithfully mirrors driver intent. AI system: The brain of the MITSUBISHI e-EVOLUTION CONCEPT is an Artificial Intelligence (AI) system that augments the driver's capabilities. An array of sensors allows the AI system to instantly read changes in road and traffic conditions, as well as the driver's intent. Seamlessly coordinating driver intent with vehicle performance, the system supports drivers of all abilities. By making it easier and safer to control the vehicle, the motoring experience is brought to a new level. A special coaching function allows the AI system to transfer knowledge to the driver, and to unobtrusively enhance the driving expertise. After building a picture of the driver's skill level, the system constructs a training program that provides advice through voice dialogue and a large dashboard display. As a result, drivers of all abilities quickly experience a vehicle that behaves the way they want it, and soon they find themselves enjoying the driving experience to an even greater degree.
  22. Mitsubishi has unveiled a new three-year strategic plan called 'Drive for Growth'. The Japanese automaker wants to increase unit sales and revenue by 30 percent - about 1.3 million vehicles sold in the case of the former. It also plans on improving profit margins from 0.3 to 6 percent. To pull this off, Mitsubishi will be working on reducing costs in development and manufacturing, along with investing $5.3 billion for new products and revamping key markets. In terms of products, Mitsubishi is planning on launching 11 new and redesigned models over next three years. For the U.S., this means the Outlander PHEV and upcoming Eclipse Cross. The U.S. will also see Mitsubishi work on improving their dealer network. "We will re-energize our dealership network. We are reviewing our incentive plans, both to attract new dealers and to encourage existing ones to achieve better sales," said Trevor Mann, COO of Mitsubishi Motors. The goal is to see a 30 percent increase in sales to 130,000 vehicles by the 2019 fiscal year. For other markets, this is what Mitsubishi is planning, For Southeast Asia (Mitsubishi's largest and most profitable marketplace), a new assembly plant in Indonesia and the launch of Xpander multi-purpose vehicle The focus in Japan is revitalizing their mini-car business after the fuel economy manipulation scandal China will see an expansion in dealers with the goal to sell 220,000 vehicles by 2019 There will be one thing the U.S. will be missing out from Mitsubishi. It was expected that the tie-up with Nissan that begun last year would provide some help for the U.S. But according to Automotive News, Mitsubishi will be going on its own for this region. There are three reasons for this; antitrust concerns between the two companies, vehicles using common engines and platforms not being ready, and Mitsubishi wanting to build the brand back up on their own strengths. Source: Mitsubishi Motors, Automotive News (Subscription Required) Press Release is on Page 2 MITSUBISHI MOTORS LAUNCHES ‘DRIVE FOR GROWTH’ PLAN TO INCREASE VOLUMES, REVENUES AND PROFITABILITY Three-year plan targets more than 30 percent increase in unit sales and revenues Operating profit margin to reach 6 percent or more Capital expenditure and R&D investment to increase to more than 600 billion yen over the three-year period Product renewal to accelerate with launch of six new models including Eclipse Cross SUV Market expansion planned in ASEAN, US and China TOKYO, Japan – Mitsubishi Motors today launched "Drive for Growth," a three-year strategic plan to deliver sustained and profitable growth, targeting an increase of more than 30% in both annual unit sales to 1.3 million vehicles and in revenues to 2.5 trillion yen. Under the plan, Mitsubishi Motors aims to achieve an operating profit margin of 6% or more by the end of fiscal 2019, up from 0.3% in fiscal 2016. The plan combines a product renewal program with targeted market expansion and operating efficiency improvements. Osamu Masuko, Mitsubishi Motors chief executive, said: "Drive for Growth is a new roadmap for Mitsubishi Motors. We will rebuild trust in our company as our highest priority, successfully launch new vehicles, and achieve a V-shaped financial recovery. These will be the foundations for our future sustainable growth, which will involve increased capital expenditure and product development spending." The Drive for Growth plan involves a 60% increase in annual capital expenditure to 137 billion yen in fiscal 2019 – lifting spending as a proportion of sales to 5.5% a year. R&D expenses will rise by 50% to 133 billion yen over the same period. In total, this will amount to more than 600 billion yen in investments. Even with these increases, Mitsubishi Motors will maintain financial discipline and generate positive free cash flow during the period. The company intends to establish a competitive dividend policy comparable to those of other Japanese automotive manufacturers. As part of its investment drive, Mitsubishi Motors plans to strengthen its four-wheel drive SUVs and pick-ups, and to launch 11 models including the XPANDER and Eclipse Cross. The product renewal program will coincide with a market expansion drive in the ASEAN region, Oceania, United States, China and Japan. Mr. Masuko said: "This is an ambitious program to maximize our strengths in growing product segments, especially four-wheel drive, and to pursue growth in markets where our brand has strong potential, particularly the ASEAN region. This growth program will also involve an efficient and disciplined operating structure as we continue to manage costs." Under Drive for Growth, Mitsubishi Motors is targeting a market share of 10% in ASEAN. Sales activities will be reinforced in the US. The company's presence in China will be strengthened with the introduction of models such as the Outlander and Eclipse Cross. And the company will invest in its sales network and product portfolio to return to profitability in Japan by the end of the plan. The strategic plan is based on three strategic initiatives: Product renewal: During the period of the plan, Mitsubishi Motors will launch 11 new models, of which six will be entirely new model changes – averaging two each year – while the remainder will be important updates of existing vehicles. By the end of the plan, the company expects its five best-selling global models consisting of SUV, 4WD, and plug-in hybrid electric vehicles (PHEV) to account for 70% of total sales volume. Reflecting the shift to lower emission models, the company also announced that it plans to provide electrified solutions across its core model range including an EV kei car from 2020. Focus on core markets to drive revenue growth: This year's opening of a new assembly plant in Indonesia, and the recent launch of the XPANDER multi-purpose vehicle, will drive the growth of the ASEAN business, the group's largest and most profitable operation. ASEAN volumes are expected to rise from 206,000 units a year to 310,000 units a year in 2019. Mitsubishi Motors will also launch new models to assist the turnaround of its important mini-car business in Japan. In the US, the company will improve its dealership networks, targeting a 30% increase in unit sales to 130,000 units in fiscal 2019. In China, Mitsubishi Motors will double the number of dealerships and more than double sales to 220,000 units in fiscal 2019. Cost Optimization: Mitsubishi Motors will tightly manage production costs, with a target to reduce monozukuri costs by 1.3% per year, in spite of large investments in R&D. Alongside cost management, the company will benefit from growing synergies from its membership of the Renault-Nissan-Mitsubishi alliance. Mitsubishi Motors is seeking synergies totaling more than 100 billion yen over the course of the plan, with the bulk of these to come from efficiencies in procurement and costs avoided in R&D. Mitsubishi Motors will contribute its expertise in PHEV technology, its capabilities in SUVs and pick-ups, and market strengths in the ASEAN region to the wider synergy program of the Alliance, which aims to double annualized synergies to more than 10 billion euros by the end of 2022. "We are refreshing our product line-up, investing in R&D and targeting core market growth," added Mr. Masuko. "Drive for Growth will enable us to continue the transformation of the company over the next three years." View full article
  23. MITSUBISHI REPORTS BEST SEPTEMBER SALES IN TEN YEARS Total September sales of 8,430 are up 17.2 percent over last September Outlander posts its best September sales month ever with 2,895 units sold Total Mitsubishi CUV sales up 34.3 percent over last September CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA) reported September 2017 sales of 8,430, up 17.2 percent over September 2016 making it Mitsubishi's best September sales in ten years. Leading the way was the Outlander which posted its best September sales ever with 2,895 units sold, up 50.4 percent over last year. The volume leader for the brand was Outlander Sport, which posted sales of 3,140, up 22.2 percent over September 2016. Combined CUV sales for Mitsubishi climbed 34.3 percent over last year with total CUV sales of 6,035. Total 2017 calendar-year sales are up 6.5 percent compared to last year at this time with 79,195 units sold. "Month by month we continue to build on the brand's sales momentum led by Mitsubishi's CUV offerings of Outlander Sport and Outlander. Our dealers are committed to the Mitsubishi business and consumers are recognizing the great value offered in our product lineup," said Don Swearingen, executive vice president and COO, MMNA. September YTD 2017 2016 2017 2016 i‐MiEV 0 17 6 82 Mirage 1583 1756 18387 17750 Lancer 812 923 10633 11539 Outlander Sport 3140 2570 24014 25518 Outlander 2895 1925 26155 19462 Total 8430 7191 79195 74351
  24. OUTLANDER HAS ITS BEST JULY SALES MONTH EVER AS MITSUBISHI REPORTS JULY 2017 SALES Total reported July sales of 8,025 are up 1.7 percent over last July Outlander has its best July sales month ever with 2,530 units sold, up 29.6 percent Mirage sales are up 21.9 percent over July 2016 CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA) reported July 2017 sales of 8,025, up 1.7 percent over July 2016. The Outlander CUV closed the month of July with some fireworks posting its best July sales ever. Total Outlander sales were 2,530, an increase of 29.6 percent over July 2016. Not to be outdone, Mirage also had a big month with 1,560 units sold, an increase of 21.9 percent over last year. Total 2017 calendar-year sales are up 4.6 percent compared to last year at this time with 62,601 units sold. July YTD 2017 2016 2017 2016 i‐MiEV 0 20 6 40 Mirage 1560 1280 15247 14453 Lancer 1025 1093 8842 9527 Outlander Sport 2910 3545 17976 20376 Outlander 2530 1952 20530 15428 Total 8025 7890 62601 59824
  25. MITSUBISHI MOTORS REPORTS JUNE 2017 SALES Outlander continues its strong sales with June up 16.2 percent Mirage reported its best June sales month since 2001 Calendar year-to-date sales of 54,576 are up 5.1 percent Mitsubishi Motors North America, Inc. (MMNA) reported June 2017 sales of 7,625, down 5.0 percent over June 2016. The Outlander CUV led the way for the brand with its best June sales month since 2007. Total Outlander sales were 2,313 an increase of 16.2 percent over last June. Mirage sales were up 12.8 percent with total sales of 1,739, its best June since 2001. Total 2017 calendar-year sales are up 5.1 percent compared to last year at this time with 54,576 units sold. June YTD 2017 2016 2017 2016 i‐MiEV 0 4 6 20 Mirage 1739 1541 13687 13173 Lancer 868 1028 7817 8434 Outlander Sport 2705 3459 15066 16831 Outlander 2313 1991 18000 13476 Total 7625 8023 54576 51934

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