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William Maley

December 2014: Subaru of America, Inc.

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January 5, 2015

 

SUBARU OF AMERICA, INC. REPORTS BEST DECEMBER EVER AND SETS SIXTH CONSECUTIVE YEARLY SALES RECORD

  • Subaru sets a new all-time sales record of 513,693 vehicles; up 21 percent over 2013
  • Record December - monthly sales increase 24 percent over December 2013
  • 37th consecutive month of month-over-month growth
  • Best December ever for Legacy, Forester, WRX, Outback and XV Crosstrek
  • Best year ever for Forester, WRX, Legacy sedan, Outback and XV Crosstrek
  • 17th and 10th consecutive months of more than 10,000 Foresters and Outbacks sold, respectively
  • Best Outback month ever
  • 159,953 Foresters sold in 2014
  • 20,000th BRZ sold in U.S.

Cherry Hill, N.J. -  Subaru of America, Inc. (SOA) has reported record sales of 513,693 vehicles for the 2014 calendar year. This is an increase of 21 percent over the previous record of 424,683 vehicles, which was set in 2013. This sixth consecutive record also represents the largest ever single-year increase in volume for the brand.

 

The company also reported sales for December 2014 of 49,923 vehicles, marking the best December ever for the company with an increase of 24 percent over December 2013.

 

All of the company’s current models contributed to its sales success in 2014; the current Impreza (four and five-door) is enjoying its best-ever generation and the Outback and the Forester mid-size CUV achieved nearly 300,000 units in 2014, combined. The new small CUV entrant, XV Crosstrek, also added over 70,000 sales to the year-end total, while the Legacy sedan is enjoying its best sales ever; more than doubling its year-over-year monthly sales since the launch of the all-new 2015 model. On the performance side, sales of the company’s sporty models, the WRX and STI, are at their highest levels ever following the debut of the all-new 2015 models.

 

“We are thrilled to close 2014 with a sixth consecutive sales record for Subaru,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “We would like to honor all of our retailers for their valiant efforts in achieving this epic and historic milestone for the Subaru franchise. Their hard work, dedication and perseverance have made these results possible.”

 

“In 2014, every Subaru region, zone, and independent distributor set an all-time sales record,” said Jeff Walters, senior vice president of sales, Subaru of America, Inc. “We thank all of our retailers for their continued commitment in making these record-breaking sales possible,” added Walters.

 

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      It is already tough for a number of people to afford a new vehicle as the average transaction price keeps rising. According to Kelly Blue Book, the average transaction price for November rose 2.1 percent to $36,978. This isn't being helped by American automakers deciding to stop producing cars due to changing consumer tastes. This was brought to light last week when General Motors announced that it would be cutting a number of cars including the Chevrolet Cruze. Most automakers and dealers believe consumers will move towards utility vehicles, but some dealers believe that consumers may defect from American automakers because they don't offer the vehicle they are looking for.
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      Obviously, the consumer is going to have to absorb that $5,000 difference," said Martin.
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      Gallery: 2019 Subaru Crosstrek Hybrid
      Source: Subaru
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      SUBARU STARLINK In-Vehicle Technology provides hands-free connectivity and entertainment through the vehicle’s multimedia or navigation system. All STARLINK Multimedia systems offer a high-resolution touchscreen; smartphone integration with Apple CarPlay, Android Auto, Aha™, and Pandora®; Bluetooth hands-free phone and audio streaming connectivity; AM/FM stereo; and Rear Vision Camera as standard. The 8.0-inch Multimedia Plus includes a single-disc CD player and voice activated controls for phone and Near Field Communication to the list of features. The top-of-the-line 8.0-inch Multimedia with Navigation adds navigation powered by TomTom, voice activated navigation and over-the-air updates.
      New features for SUBARU STARLINK Connected Services, exclusive to Crosstrek Hybrid, include Remote Climate Control and Remote Battery Charging Timer. The vehicle’s climate control can function without starting the engine, so it can warm up or cool down even when garaged. The Remote Battery Charging Timer allows a user to manage the vehicle charging schedule and monitor its status. The Hybrid comes with a 10-year complimentary subscription to SUBARU STARLINK Safety and Security Plus package, which includes Remote Climate Control and Remote Battery Charging Timer, SOS emergency assistance and automatic collision notification. It also features maintenance notifications, monthly vehicle health report and diagnostic alerts, stolen vehicle recovery service, vehicle security alarm notification, remote lock/unlock, remote horn and lights, and remote vehicle locator and parenting features including boundary, speed and curfew alerts. The STARLINK Concierge package is available and features in-vehicle assistance with restaurant and hotel reservations, purchasing tickets for sporting/theater events and scheduling service appointments.
      *Destination & Delivery is $975 and may vary in the following states: CT, HI, MA, ME, NH, NJ, NY, RI and VT. D&D is $1,125 for retailers in Alaska.

      View full article
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