Jump to content
Sign in to follow this  
William Maley

January 2015: American Honda Motor Co.

Recommended Posts

American Honda Kicks Off 2015 with Record January Sales

 

Feb 3, 2015 - TORRANCE, Calif.

  • American Honda and the Honda Division set new January records as Fit, CR-V and Pilot top prior monthly records with double digit percentage gains over January 2014

  • Both the Honda and Acura Brands set new light truck sales records for January

  • Acura posts best January since 2007 as MDX and RDX set new monthly records

American Honda Motor Co., Inc. today reported a new January record on Honda and Acura vehicle sales of 102,184 units, an increase of 11.5 percent versus January 2014. Overall AHM light trucks led sales gains for both brands and set a January record, increasing 25.2 percent on sales of 52,169 vehicles. The Honda brand set a January record, up 11.6 percent for the month while recording sales of 90,202 vehicles. The Acura brand posted sales of 11,982 units in January, increasing 10.7 percent over the same period last year.

 

Honda

2015 began on a strong note for the Honda Division with record monthly sales for the brand, its light trucks and three key models, CR-V, Fit and Pilot.

  • CR-V continued to build on its leadership as 2014's undisputed best-selling SUV in America, as the Honda's top-selling model in January with record monthly sales of 23,211 units, up 27.3 percent.

  • Fit continued to bring record numbers of new buyers to the Honda brand, setting a new January record, up an amazing 85.8 percent with 5,802 vehicles sold in January.

  • Pilot nearly doubled January 2014 sales while setting a new monthly record with 12,315 sold, up 97.9 percent.

  • Accord sales of 21,011 vehicles grew by 2.0 percent in January

  • Led by record CR-V and Pilot sales, Honda Division light truck sales surged to a new record of 44,271 units, up 27.7 percent.

"The new year is off to a strong start with three core models selling at record pace, and this is only the beginning," said Jeff Conrad, Honda division senior vice president and general manager. "With an all-new HR-V crossover coming in a few months, an all-new Pilot debuting at the Chicago Auto Show next week and more big news on the horizon, this is going to be an epic year for Honda."

 

Acura

The Acura Division posted its best January sales result since 2007 on the strength of record sales of the MDX and RDX and another strong showing from the all-new TLX performance luxury sedan.

  • MDX set its second consecutive January sales record on sales of 4,381 vehicles, up 3.3 percent. It was the brand's best-selling vehicle in January.

  • RDX set its third consecutive January sales record, up 28.8 percent with sales of 3,517 vehicles for the month.

  • The all-new TLX sold 2,892 vehicles in its first January, easily besting the combined sales of its two predecessors in January 2014 by 27.9 percent. (Acura TL and TSX combined to sell 2,261 vehicles in January 2014.)

"With a major mid-cycle refresh for the ILX gateway model on the way, it's great to begin the year with such strong sales," said Mike Accavitti, Acura division senior vice president and general manager. "MDX and RDX are packing a stronger 1-2 punch than ever to create new energy and momentum for the Acura brand that we look forward to carrying through 2015."

 

post-10485-0-99017700-1422978603_thumb.j

Share this post


Link to post
Share on other sites

Yikes!  The overall sales increase looks good until you see the full sales report.  The bread and butter sedans are down for the month?  For that matter, more than half the product was down for the month.  It was just a handful of models that carried the whole month into the positive.

Share this post


Link to post
Share on other sites

They shouldn't bother with the RLX anymore.  Acura sells twice as many crossovers than cars.  Maybe they should just become a crossover division.

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  



  • Social Stream

  • Similar Content

    • By William Maley
      Acura's crossover lineup has been a bright spot for the Japanese automaker. For example, the redesigned RDX has been setting monthly sales records for sixth straight months since being launched in June. According to Automotive News, deliveries of the RDX "are outpacing 2017 by 22 percent." A fair number of automakers would take this as a sign to continue building out their crossover lineup. But Acura will instead focus on their car lineup.
      "We don't know what's going to happen in the future. What's critical is that we stay disciplined and balanced. [We'll] do our best to hit home runs with our sedans also," said Acura General Manager Jon Ikeda.
      Acura wants to emulate the success of the RDX onto their sedans. That means bringing a more aggressive design and adding more performance to their three sedans - the ILX, TLX, and RLX.
      But what about the CDX?!
      For a time, we have been hearing murmurs about Acura possibly bringing over the CDX from China. The CDX shares the same platform as the Honda HR-V, but features an extroverted design.  But an Acura spokesman tells Automotive News that the RDX "can reach down into that smaller segment with its pricing and sway consumers with its added room."
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Acura's crossover lineup has been a bright spot for the Japanese automaker. For example, the redesigned RDX has been setting monthly sales records for sixth straight months since being launched in June. According to Automotive News, deliveries of the RDX "are outpacing 2017 by 22 percent." A fair number of automakers would take this as a sign to continue building out their crossover lineup. But Acura will instead focus on their car lineup.
      "We don't know what's going to happen in the future. What's critical is that we stay disciplined and balanced. [We'll] do our best to hit home runs with our sedans also," said Acura General Manager Jon Ikeda.
      Acura wants to emulate the success of the RDX onto their sedans. That means bringing a more aggressive design and adding more performance to their three sedans - the ILX, TLX, and RLX.
      But what about the CDX?!
      For a time, we have been hearing murmurs about Acura possibly bringing over the CDX from China. The CDX shares the same platform as the Honda HR-V, but features an extroverted design.  But an Acura spokesman tells Automotive News that the RDX "can reach down into that smaller segment with its pricing and sway consumers with its added room."
      Source: Automotive News (Subscription Required)
    • By William Maley
      The past couple of years has seen a lot of talk about consumers are turning away from cars towards trucks and utility vehicles. U.S. automakers have responded to this trend by announcing cuts to their car lineup - General Motors being the latest one. But other automakers are being more cautious.
      Jim Lentz, CEO of Toyota North America told a gathering at the Detroit Economic Club last week that car sales are reaching the point of bottoming out - just under 30 percent in November sales. Unlike the American brands, Lentz isn't giving up on cars as they represent more than 4 million compact, midsize, and near-luxury cars sold to buyers.
      "There’s no way I’m going to walk away from that. We are always going to have a bias toward passenger cars,” said Lentz.
      The Associated Press reports that sales of passenger cars "are on pace to be 800,000 vehicles below 2017, while truck and SUV sales should increase by the same amount."
      Source: Associated Press

      View full article
    • By William Maley
      The past couple of years has seen a lot of talk about consumers are turning away from cars towards trucks and utility vehicles. U.S. automakers have responded to this trend by announcing cuts to their car lineup - General Motors being the latest one. But other automakers are being more cautious.
      Jim Lentz, CEO of Toyota North America told a gathering at the Detroit Economic Club last week that car sales are reaching the point of bottoming out - just under 30 percent in November sales. Unlike the American brands, Lentz isn't giving up on cars as they represent more than 4 million compact, midsize, and near-luxury cars sold to buyers.
      "There’s no way I’m going to walk away from that. We are always going to have a bias toward passenger cars,” said Lentz.
      The Associated Press reports that sales of passenger cars "are on pace to be 800,000 vehicles below 2017, while truck and SUV sales should increase by the same amount."
      Source: Associated Press
    • By William Maley
      It is already tough for a number of people to afford a new vehicle as the average transaction price keeps rising. According to Kelly Blue Book, the average transaction price for November rose 2.1 percent to $36,978. This isn't being helped by American automakers deciding to stop producing cars due to changing consumer tastes. This was brought to light last week when General Motors announced that it would be cutting a number of cars including the Chevrolet Cruze. Most automakers and dealers believe consumers will move towards utility vehicles, but some dealers believe that consumers may defect from American automakers because they don't offer the vehicle they are looking for.
      Chad Martin, a Bowling Green, Ky., dealer tells Automotive News that consumers feel the "affordability pinch" when automakers decide to drop cars to focus more on utility vehicles. For the most part, consumers "generally seem to be shopping for a particular type of vehicle, such as compact cars." Remove them out of your lineup and consumers are likely going to look elsewhere.
      "What this is going to mean is, you're going to see a somewhat higher defection rate because you don't have the product lineup that particular consumer wants," said Martin.
      Another big hurdle facing consumers who want to stick with the domestics is pricing. Martin explained that there is more than a $5,000 difference in pricing between compact crossovers and compact sedans. 
      Obviously, the consumer is going to have to absorb that $5,000 difference," said Martin.
      The numbers from Kelly Blue Book tell the story.
      Compact Car Average Transaction Price: $20,458 Subcompact Crossover/SUV Average Transaction Price: $24,210 Compact Crossover/SUV Average Transaction Price: $28,765 Jeremy Acevedo, Edmunds' manager of industry analysis agrees with the sentiment said by some dealers that consumers loyal to a segment may look elsewhere.
      "It's easy for shoppers to move from a Cavalier to a Cobalt to a Cruze. But it's a whole different ballgame moving from a car to an SUV."
      Source: Automotive News (Subscription Required)

      View full article
  • My Clubs

  • Recently Browsing

    No registered users viewing this page.

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×