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William Maley

July 2015: Kia Motors America

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KIA MOTORS AMERICA SETS THIRD CONSECUTIVE MONTHLY SALES RECORD WITH BEST-EVER JULY PERFORMANCE

  • Year-To-Date Sales Up 7.7 Percent;
  • Forte Compacts Up 41 Percent in July

IRVINE, Calif., August 3, 2015 – After outpacing the industry with the best first-half sales performance in company history, Kia Motors America’s (KMA) momentum continued in July with a record 56,311 vehicles sold. Kia is up 5.0 percent year-to-date, and the best-ever July sales total came in a month that saw:

  • The K900 earn the highest-ever overall score in AutoPacific’s® Vehicle Satisfaction Awards as well as Cadenza, Soul and Sportage topping their respective segments
  • Soul EV availability expand to Oregon and Washington
  • The Sedona win the J.D. Power Automotive Performance, Execution and Layout (APEALsm) award in the Minivan segment.

“SUVs continue to push the industry, and while Sportage and Sorento were part of that trend, the big news for Kia is that our car line continues to make gains as demonstrated by the Forte compacts’ sharp increase in July,” said Michael Sprague, Chief Operating Officer and EVP, KMA. “Consumer confidence remains high, and with Kia's standing as a proven quality leader we are seeing customers shopping the brand in increasing numbers as our summer sales event continues."

 

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