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William Maley

March 2016: Audi of America

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William Maley    394
Audi continues its U.S. sales ascent with 63rd consecutive record set for March
April 01, 2016 | HERNDON, Virginia
  • Sales bolstered by all-new luxury models, including the Audi A4 sedan
  • SUV interest remained strong with both Audi Q7 and Audi Q3 setting sales records for the month
  • Audi Certified pre-owned vehicle sales also set a new March record
Audi set its 63rd consecutive sales record in the U.S. for March with 18,392 vehicles sold, an increase of 7.5% over the same period last year. Year-to-date sales increased 4.6% to 41,960 vehicles sold. March also marked the fifth best sales month ever for the brand in the U.S. market.
 
“Customer response to our newly-designed models, like the all-new A4 and Q7, has bolstered sales, a sign of more good things to come,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “This spring will bring another landmark launch when the next-generation R8 supercar arrives at our Audi dealerships.”
 
Sales were supported by the all-new Audi A4, the best-selling sedan in the Audi line-up, with an increase of 42.4% to 3,226 vehicles sold. The all-new Audi A4 sets industry benchmarks, from semi-autonomous driving features and class-leading horsepower, to standard smartphone integration and the Audi virtual cockpit.
 
Consumer interest in Audi luxury SUVs continued to climb with both the Q7 and Q3 posting new record highs. Sales of the all-new Audi Q7 soared 92.6% to 3,004 vehicles sold for the month, as buyers responded to the elegant new design, class-leading technology and dynamic performance. Additionally, the 2017 Q7 earned a Top Safety Pick+ rating from the Insurance Institute for Highway Safety. Sales of the Audi Q3 rose 18.7% to 1,505 vehicles.
 
Audi Certified pre-owned vehicle sales set a new March record, with a 9.5% gain on 4,251 CPO vehicles sold.
 

AUDI US SNAPSHOT

--MTD--

--YTD--

Model Line

Mar '16 Actual

Mar '15 Actual

Yr/Yr % change

Mar '16 YTD  Actual

Mar '15 YTD Actual

Yr/Yr % change

A3

3,173

3,081

3.0 %

7,504

7,743

-3.1 %

A4

3,226

2,266

42.4 %

6,378

5,572

14.5 %

A5

784

1,303

-39.8 %

1,901

2,977

-36.1 %

A6

1,453

2,328

-37.6 %

3,358

4,812

-30.2 %

A7

605

601

0.7 %

1,466

1,115

31.5 %

A8

422

461

-8.5 %

985

1,067

-7.7 %

allroad

177

230

-23.0 %

450

638

-29.5 %

Q5

3,728

3,934

-5.2 %

8,840

9,354

-5.5 %

Q7

3,004

1,560

92.6 %

6,993

3,452

102.6 %

Q3

1,505

1,268

18.7 %

3,395

3,187

6.5 %

R8

7

69

-89.9 %

27

170

-84.1 %

TT

308

1

30700.0 %

663

11

5927.3 %

Total Audi Sales

18,392

17,102

7.5 %

41,960

40,098

4.6 %

Total CPO Sales

4,251

3,881

9.5%

11,331

11,309

0.2%

 

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    • By William Maley
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      AUDI US SNAPSHOT
      --MTD--
      --YTD--
      Model Line
      July '17 Actual
      July '16 Actual
      Yr/Yr % change
      July '17 YTD  Actual
      July '16 YTD Actual
      Yr/Yr % change
      A3
      2,300
      3,038
      -24%
      14,837
      19,622
      -24%
      A3 e-tron
      218
      349
      -38%
      2,338
      2,291
      2.1%
      A4
      2,652
      2,612
      1.5%
      19,921
      17,531
      14%
      A5
      2,255
      744
      203%
      8,994
      5,078
      77%
      A6
      1,218
      1,822
      -33%
      9,187
      10,150
      -9.5%
      A7
      266
      417
      -36%
      2,556
      3,473
      -26%
      A8
      270
      327
      -17%
      1,871
      2,268
      -18%
      allroad
      271
      131
      107%
      1,654
      968
      71%
      Q3
      1,888
      1,819
      3.8%
      10,974
      10,287
      6.7%
      Q5
      4,116
      4,833
      -15%
      29,863
      26,819
      11%
      Q7
      3,334
      2,322
      44%
      20,066
      17,063
      18%
      R8
      73
      88
      -17%
      554
      350
      58%
      TT
      181
      211
      -14%
      1,318
      1,689
      -22%
      Total Audi Sales
      18,824
      18,364
      2.5%
      121,795
      115,298
      5.6%
      Total CPO Sales
      4,594
      4,066
      13%
      26,831
      27,130
      -1.1%
       
      NOTES:
      - A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet, but does not include A3 Sportback e-tron.
      - A4 includes A4 Sedan and S4 Sedan, but does not include A4 allroad.
      - A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.
      - A6 includes A6 Sedan and S6 Sedan.
      - A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.
      - A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.
      - Q5 includes Q5 and SQ5.
      - R8 includes R8 Coupe and R8 Spyder.
      - TT includes TT Coupe, TTS Coupe and TT Roadster.
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