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William Maley

May 2016: Subaru Of America, Inc.

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June 1, 2016
 
SUBARU OF AMERICA, INC. REPORTS RECORD MAY SALES 
  • Record May - monthly sales increase one percent over May 2015
  • 54 consecutive months of month-over-month growth
  • Best May ever for Crosstrek
  • 27 consecutive months of more than 10,000 Outbacks sold
  • 34 consecutive months of more than 10,000 Foresters sold
Cherry Hill, N.J. -  Subaru of America, Inc. today reported record sales for May 2016 totaling 50,083 vehicles, a 1.1 percent gain over May 2015. The company also reported year-to-date sales of 232,860 vehicles, a 2.1 percent gain over the same period in 2015.
 
May marked the 27th consecutive month of 40,000+ vehicle sales for the company, while May 31st marked the best-ever reporting day with 10,530 vehicles sold. Crosstrek sales were notably strong as the crossover achieved its best May ever.
 
“Our retailers are laser focused on delivering the “Love Promise Ownership Experience” to our customers, which combined with strong demand and the best product offerings in our franchise’s history, are resulting in continued record breaking sales,” said Thomas J. Doll, President and COO, Subaru of America, Inc. “It’s looking like it will be another record setting year for Subaru in the U.S.”
 
“Our retailers turned in one of their best performances of the year and led us to our 54th consecutive month of sales increases versus prior year,” said Jeff Walters, senior vice president of sales, Subaru of America, Inc. “With strong demand for Subaru vehicles and production capacity increasing in Indiana later this year, we have an excellent foundation for continued success.”
 
Carline May-16 May-15 % Chg May-16 May-15 % Chg
  MTD MTD MTD YTD YTD YTD
Forester 15,309 15,157 1.0% 68,226 66,770 2.2%
Impreza 5,928 5,643 5.1% 24,771 26,240 -5.6%
WRX/STI 2,327 2,895 -19.6% 12,876 12,869 0.1%
Legacy 5,265 5,000 5.3% 25,334 24,647 2.8%
Outback 12,404 12,384 0.2% 63,969 60,405 5.9%
BRZ 383 606 -36.8% 2,060 2,259 -8.8%
Crosstrek 8,467 7,876 7.5% 35,624 34,893 2.1%
TOTAL 50,083 49,561 1.1% 232,860 228,083 2.1%

 

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Interesting as this is one company I actually thought would do better and yet is very cool on sales especially the WRX/STI and BRZ. Guess we are in an auto cooling period.

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      Carline
      Dec-17
      Dec-16
      % Chg
      Dec-17
      Dec-16
      % Chg
       
      MTD
      MTD
      MTD
      YTD
      YTD
      YTD
      Forester
      17,441
      18,015
      -3.2%
      177,563
      178,593
      -0.6%
      Impreza
      8,037
      5,126
      56.8%
      86,043
      55,238
      55.8%
      WRX/STI
      2,424
      2,938
      -17.5%
      31,358
      33,279
      -5.8%
      Legacy
      4,593
      5,960
      -22.9%
      49,837
      65,306
      -23.7%
      Outback
      18,248
      20,695
      -11.8%
      188,886
      182,898
      3.3%
      BRZ
      297
      214
      38.8%
      4,131
      4,141
      -0.2%
      Crosstrek
      12,302
      10,229
      20.3%
      110,138
      95,677
      15.1%
      TOTAL
      63,342
      63,177
      0.3%
      647,956
      615,132
      5.3%
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