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William Maley

July 2016: Subaru of America, Inc.

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Subaru of America, Inc. Reports Record July Sales
 
CHERRY HILL, N.J., Aug. 2, 2016 /PRNewswire/ -- 
  • Record July - monthly sales increase 3.1 percent over July 2015
  • 56 consecutive months of month-over-month growth
  • Best July ever for Legacy and Outback
  • 29 consecutive months of more than 10,000 Outbacks sold
  • 36 consecutive months of more than 10,000 Foresters sold
Subaru of America, Inc. today reported record July 2016 sales of 52,093 vehicles, a 3.1 percent gain over the same month a year ago. The company also reported year-to-date sales of 331,551 vehicles, a 2.7 percent gain over the same period in 2015.
 
July marked the 29th consecutive month of 40,000+ vehicle sales for the company. Legacy and Outback sales were notably strong as each carline achieved its best July ever.
 
"Subaru is pleased to be celebrating another sales record," said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. "These milestones are the result of the dedication and commitment of our retailers who passionately serve the needs of our customers. 2016 looks set to be our eighth year of consecutive sales records, with more new product yet to come." 
 
"With several 2017 models – including Legacy and Outback – now arriving at retailer show rooms, we expect sales to continue to grow throughout the remainder of the year," said Jeff Walters, senior vice president of sales, Subaru of America, Inc. "At our current pace, selling over 600,000 vehicles in 2016 is certainly within reach."
 
Also in July, Subaru Outback, Forester, and Crosstrek won their segments in the Crossover SUV categories for the 2016 AutoPacific Ideal Vehicle Awards. These awards, based on customer responses, recognize vehicles that best meet the expectations of their owners. Both Outback and Forester won their segments for the second year in a row.

 

Carline

Jul-16

Jul-15

% Chg

Jul-16

Jul-15

% Chg

 

MTD

MTD

MTD

YTD

YTD

YTD

Forester

14,856

15,811

-6.0%

95,111

96,639

-1.6%

Impreza

5,200

6,527

-20.3%

34,965

37,833

-7.6%

WRX/STI

3,288

3,716

-11.5%

19,294

18,751

2.9%

Legacy

5,212

4,500

15.8%

35,569

33,673

5.6%

Outback

14,704

10,863

35.4%

92,090

82,180

12.1%

BRZ

353

525

-32.8%

2,760

3,334

-17.2%

Crosstrek

8,480

8,575

-1.1%

51,762

50,525

2.5%

TOTAL

52,093

50,517

3.1%

331,551

322,935

2.7%

 

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      2018 YTD
      2017 YTD
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    • By William Maley
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      Legacy: 14,730 (Down 13.9% YTD)
      WRX/STI: 9,854 (Down 8.2% YTD)
      BRZ: 1,286 (Down 10.1% YTD)
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      Forester: 50,783 (Down 9.7% YTD)
      Source: Motor Trend

      View full article
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