Jump to content

Recommended Posts

Chevrolet Retail Share Up in August and 7 Out of 8 Months This Year

  • Record ATPs reflect retail strength and strong mix
  • Disciplined incentive spending significantly below industry average
  • Inventories low but growing on all-new Buick Envision, GMC Acadia and Cadillac XT5
  • Cadillac gains retail share

DETROIT – Despite very tight dealer inventories, General Motors (NYSE: GM) sold 212,915 vehicles to individual or “retail” customers in August, down about 5 percent from last year, but in line with the industry’s retail performance for the month. 

Based on initial estimates, Chevrolet’s retail market share rose 0.4 percentage points in August to 11.0 percent.  Chevrolet has gained retail market share in seven out of eight months this year, and remains the industry’s fastest growing full-line brand.    

GM’s total sales in August were down about 5 percent year over year to 256,429 vehicles.

Year to date, GM’s performance is reflecting a very strong retail business.  

  • Retail share up 0.5 percentage points
  • Average transaction prices up more than $2,500
  • Disciplined incentive spending, in line with 2015
  • Daily rental deliveries down 34 percent
  • Disciplined inventory levels and growing availability of key launch products

Through the first eight months of the year, GM retail sales are up 1 percent, which continues to be the largest retail share gain of any full-line automaker.  Year to date, Chevrolet retail sales are up more than 2 percent and the brand’s retail share has grown 0.5 percentage points. Year to date, Buick retail deliveries have grown 3 percent and Buick has gained 0.1 percentage points of retail share.

“Despite tighter dealer inventories, we had a solid retail performance in August led by Chevrolet, which gained retail share in eight different segments,” said Kurt McNeil, U.S. vice president of Sales Operations. “Our retail strength is reflected in our record ATPs in August, which were up more than $1,600 from last month and nearly $5,800 above the industry average while our incentive spending was below the industry average and well below our domestic competitors.”

In addition, GM continues to take advantage of a strong, stable U.S. economy and industry.

“All the economic factors continue to point toward a strong second half of the year and another potential record year for the industry,” said Mustafa Mohatarem, GM’s chief economist. “We think the industry is well positioned for a sustainable high level of customer demand.”

August Retail Sales and Business Highlights vs. 2015 (except as noted)

Chevrolet

  • Malibu, Cruze, Trax, Silverado, Colorado, Spark, Tahoe and Suburban, and Corvette all gained retail share in their respective segments
  • Colorado, Suburban, Tahoe and Trax were up 35 percent, 42 percent, 29 percent and 17 percent, respectively
  • Cruze, Malibu, Corvette and Volt were up 18 percent, 9 percent, 16 percent and 52 percent, respectively
  • Year to date, Chevrolet posted its best retail sales performance since 2007
  • Year to date, Malibu had its best performance since 1981
  • Corvette had its best August since 2008
  • Tahoe and Suburban had their best August since 2008
  • Colorado had its best August ever
  • Crew Cab Silverado had its best August ever
  • HD Silverado had its best August since 2007

GMC

  • Canyon, Yukon and Yukon XL were up 39 percent, 43 percent and 66 percent, respectively
  • The brand had its highest monthly ATP on record at $45,000
  • Denali penetration reached more than 28 percent, the highest on record
  • Sierra had its best year to date sales since 2006
  • Canyon had its best August ever
  • Yukon and Yukon XL had their best August since 2007
  • Yukon had its 12th consecutive month of year over year growth

Buick

  • Buick dealers delivered 1,531 Envisions, in line with plan
  • All-new Lacrosse began shipping to dealers in late August
  • Year to date, Encore up 21 percent
  • Six out of 10 Cascada buyers and more than half of Encore buyers are new to GM

Cadillac

  • Escalade was up 8 percent
  • Cadillac dealers delivered 4,839 XT5s
  • CT6 had its best month since launch

Average Transaction Prices (ATP)/Incentives (J.D. Power PIN estimates)

  • GM’s ATPs, which reflect retail transaction prices after sales incentives, were $36,730, nearly $5,800 above the industry average and more than $2,500 above last August’s performance
  • GM’s incentive spending as a percentage of ATP was 11.1 percent, below the industry average of 11.5 percent and well below other domestic and select Asian competitors.

Fleet and Commercial

  • GM’s fleet mix in August was 17 percent of total sales, below the company’s full-year guidance of 20 percent and 19 percent year to date
  • According to plan, daily rental sales were 10 percent of GM’s total sales for August and 10 percent year to date with deliveries up 4 percent in August
  • Large vans were up 18 percent for August
  • Sales to small business are up 3 percent year to date

Industry Sales

  • GM estimates that the seasonally adjusted annual selling rate (SAAR) for light vehicles in August was approximately 17.2 million units. On a calendar year-to-date basis, GM estimates the light-vehicle SAAR was 17.3 million units

General Motors August 2016.jpg

Share this post


Link to post
Share on other sites

Very cool to see, I wonder how much their new models coming out in Q4 will affect sales?

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoticons maximum are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




  • Today's Birthdays

    No users celebrating today.
  • Similar Content

    • By Drew Dowdell
      Chevrolet unveiled the 2019 Chevrolet Silverado today at an event in Ft. Worth, Texas.   The new Silverado features new, more aerodynamic styling, and will offer a broader range of powertrain options.  While details have not yet been released, expect the 10-Speed automatic co-developed with Ford to be available.   GM will increase its use of mixed materials combining steel and aluminum "in the right place" according to GM.  This is a subtle dig at crosstown rival Ford's all-aluminum body F-150.   Chevrolet and GMC are also expected to begin offering a carbon-fiber bed option, for additional strength and "added lightness".
      One of the eight new Silverado models will be the TrailBoss (pictured), a trimline first featured on the Chevrolet Colorado Trailboss.  The Silverado TrailBoss combines the standard Z71 off-road package with a 2" factory lift kit, fully warrantied and backed by Chevrolet. 
      The surprise release was originally expected to happen during the 2018 Detroit Auto Show next month, however with Ram poised to release their new 1500, perhaps Chevy was trying to steal some thunder.  We expect more powertrain details and other information to be released as we get closer to the Detroit Show.



    • By Drew Dowdell
      Chevrolet unveiled the 2019 Chevrolet Silverado today at an event in Ft. Worth, Texas.   The new Silverado features new, more aerodynamic styling, and will offer a broader range of powertrain options.  While details have not yet been released, expect the 10-Speed automatic co-developed with Ford to be available.   GM will increase its use of mixed materials combining steel and aluminum "in the right place" according to GM.  This is a subtle dig at crosstown rival Ford's all-aluminum body F-150.   Chevrolet and GMC are also expected to begin offering a carbon-fiber bed option, for additional strength and "added lightness".
      One of the eight new Silverado models will be the TrailBoss (pictured), a trimline first featured on the Chevrolet Colorado Trailboss.  The Silverado TrailBoss combines the standard Z71 off-road package with a 2" factory lift kit, fully warrantied and backed by Chevrolet. 
      The surprise release was originally expected to happen during the 2018 Detroit Auto Show next month, however with Ram poised to release their new 1500, perhaps Chevy was trying to steal some thunder.  We expect more powertrain details and other information to be released as we get closer to the Detroit Show.




      View full article
    • By William Maley
      Last night, a member of the Corvette Forum posted CAD images of what is purported to be the mid-engine Corvette. Those images would disappear later in the night, but not before someone saved them and uploaded them to imgur. 
      Judging by the quality of images, we're guessing someone used their smartphone to take pictures of a computer screen. The images show off the engine and what looks like to be the sub structure. One of the members on the site, firebirdfan has an excellent breakdown of the images. Here are some of the more interesting details.
      No more transverse leaf spring, replaced by coils. Fancy shocks (can't really tell if they are magnetorheological or spool-valve) Engine appears to be an LT1 (no forced induction) A beefy transaxle (firebirdfan believes it could be for the automatic) The question arises of whether these images are the real deal or not. We're somewhat doubtful they could be fake considering how much effort would need to put in to create drawings like this. But they could be an old design and Corvette engineers made some changes for the production model.
      We'll keep you posted.
      Source: Corvette Forum, 2
      Image Credit: ZERV on Corvette Fourm via etbaumga on imgur

      View full article
    • By William Maley
      Last night, a member of the Corvette Forum posted CAD images of what is purported to be the mid-engine Corvette. Those images would disappear later in the night, but not before someone saved them and uploaded them to imgur. 
      Judging by the quality of images, we're guessing someone used their smartphone to take pictures of a computer screen. The images show off the engine and what looks like to be the sub structure. One of the members on the site, firebirdfan has an excellent breakdown of the images. Here are some of the more interesting details.
      No more transverse leaf spring, replaced by coils. Fancy shocks (can't really tell if they are magnetorheological or spool-valve) Engine appears to be an LT1 (no forced induction) A beefy transaxle (firebirdfan believes it could be for the automatic) The question arises of whether these images are the real deal or not. We're somewhat doubtful they could be fake considering how much effort would need to put in to create drawings like this. But they could be an old design and Corvette engineers made some changes for the production model.
      We'll keep you posted.
      Source: Corvette Forum, 2
      Image Credit: ZERV on Corvette Fourm via etbaumga on imgur
  • My Clubs

  • Who's Online (See full list)

    There are no registered users currently online

About us

CheersandGears.com - Founded 2001

We  Cars

Get in touch

Follow us

Recent tweets

facebook

×