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William Maley

November 2016: Mazda North American Operations

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Mazda Reports November Sales

  • Mazda CX-5 and CX-9 Post Best November Sales Since 2012

IRVINE, Calif., Dec. 1, 2016 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported November U.S. sales of 22,041 vehicles, representing a decrease of 3 percent versus last year. Year-to-date sales through November are 269,019 vehicles. There were 25 selling days in November 2016, versus 23 the year prior. 

Key November sales notes:

  • Sales of the Mazda CX-3 are up 2.4 percent year-over-year (YOY), with 1,355 vehicles sold in the month of November.
  • Mazda CX-5 posted its best-ever November with 8,865 vehicles sold. This number represents an increase of 1.2 percent over November of 2015.
  • With 1,994 vehicles sold, the all-new Mazda CX-9 finished November up 65.9 percent YOY, marking the carline's best November since 2012.
  • Year-to-date sales of Mazda's CX crossover SUVs sit at 130,614, with 12,214 vehicles sold in the month of November. Mazda's i-ACTIV All-Wheel Drive system continues its popularity among crossover SUV buyers, with 64 percent of buyers choosing the option.
  • Mazda reported Certified Pre-Owned (CPO) sales of 2,574 vehicles, down 2.2 percent YOY.

 

 

Month-To-Date

 

Year-To-Date

 
                   
 

November

November

%

% MTD

 

November

November

%

% YTD

 

2016

2015

Change

DSR

 

2016

2015

Change

DSR

 
                     

Mazda2

-

3

(100.0)%

(100.0)%

 

3

296

(99.0)%

(99.0)%

 

Mazda3

6,388

7,405

(13.7)%

(20.6)%

 

87,465

98,046

(10.8)%

(10.8)%

 

Mazda5

6

222

(97.3)%

(97.5)%

 

373

8,310

(95.5)%

(95.5)%

 

Mazda6

3,046

3,089

(1.4)%

(9.3)%

 

41,832

53,730

(22.1)%

(22.1)%

 

MX-5 Miata

387

732

(47.1)%

(51.4)%

 

8,732

7,885

10.7%

10.7%

 

CX-3

1,355

1,323

2.4%

(5.8)%

 

16,911

4,743

256.5%

256.5%

 

CX-5

8,865

8,756

1.2%

(6.9)%

 

100,246

100,033

0.2%

0.2%

 

CX-9

1,994

1,202

65.9%

52.6%

 

13,457

16,846

(20.1)%

(20.1)%

 
                     

Total Vehicles

                   
                     

CARS

9,827

11,451

(14.2)%

(21.0)%

 

138,405

168,267

(17.7)%

(17.7)%

 

TRUCKS

12,214

11,281

8.3%

(0.4)%

 

130,614

121,622

7.4%

7.4%

 
                     

TOTAL

22,041

22,732

(3.0)%

(10.8)%

 

269,019

289,889

(7.2)%

(7.2)%

 
                     
                     

Selling Days

25

23

     

280

280

     
                     
                     

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Their average transaction prices are higher than many other players, but they are still short 20,000 units for the year....

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I wonder what, exactly Mazda would need to do get their volumes up?  Their quality isn't too bad and many of their vehicles are ranked at or near the top of their segments in various reviews and they still can't get too many people to buy.  I guess as long as they are making good margins that is the most important thing.

I still wish they would form an alliance with FCA, though.  Those two seem like a logical fit to me a la Renault Nissan.

Edited by 2QuickZ's

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      Oct-16
      2017 YTD
      2016 YTD
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      13,264
      3,807
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      92
      3,624
      102
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