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William Maley

January 2017: Audi of America

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Audi of America sets January sales record on SUV strength and sedan demand

February 01, 2017 | HERNDON, Virginia

  • Q5 SUV sales increased 35 percent to 3,636 vehicles
  • Sales of Q3 SUV rose 31 percent; Q7 sales up 3 percent
  • Demand for A4 sedan increased 31 percent; A6 sales up 20 percent

Audi of America’s January sales increased 11 percent to 13,201 vehicles. Both SUVs and sedans performed well, with the Q3, Q5 SUVs and the A4 and A6 sedan models leading the volume gains.

After its seventh consecutive year of record sales in the U.S., Audi continued that momentum in January with its 73rd straight record month. The previous January record was set in 2016 with 11,850 vehicles sold.

January results were bolstered by strong demand across the SUV lineup, with total SUV sales increasing 22 percent over last January. The Q5 was the volume leader with 3,636 vehicles sold, an increase of 35 percent. Sales of the Q3 rose 31 percent over last year to 1,181 vehicles. The Q7 posted 2,411 sales for the month, an increase of 3 percent.

Consumer demand for Audi sedan models was also strong. The A4 sedan posted sales of 1,737 vehicles, a 31 percent increase. The A6 sedan recorded 1,008 deliveries in January, an increase of 20 percent from last year.

Sales of the A3 Sportback e-tron did well in January with 387 vehicles, an increase of 18 percent and the third-best sales month on record for the plug-in hybrid. The recently launched all-new A4 allroad, which offers the performance of a sedan and the versatility of an SUV, posted a sales increase of 49 percent.

“Coming off a record year, we were pleased to see strong consumer demand across the product portfolio in January,” said Mark Del Rosso, chief operating officer, Audi of America. “We believe that Audi is poised for continued success in 2017 with products that will excite our customers and draw them into our showrooms.”

AUDI US SNAPSHOT

--MTD--

--YTD--

Model Line

Jan '17 Actual

Jan '16 Actual

Yr/Yr % change

Jan '17 YTD  Actual

Jan '16 YTD Actual

Yr/Yr % change

A3

1,419

1,821

-22.1%

1,419

1,821

-22.1%

A3 e-tron

387

327

18.3%

387

327

18.3%

A4

1,737

1,325

31.1%

1,737

1,325

31.1%

A5

304

515

-41.0%

304

515

-41.0%

A6

1,008

841

19.9%

1,008

841

19.9%

A7

414

432

-4.2%

414

432

-4.2%

A8

254

345

-26.4%

254

345

-26.4%

allroad

222

149

49.0%

222

149

49.0%

Q5

3,636

2,691

35.1%

3,636

2,691

35.1%

Q7

2,411

2,336

3.2%

2,411

2,336

3.2%

Q3

1,181

902

30.9%

1,181

902

30.9%

R8

65

11

490.9%

65

11

490.9%

TT

163

155

5.2%

163

155

5.2%

Total Audi Sales

13,201

11,850

11.4%

13,201

11,850

11.4%

Total CPO Sales

3,407

3,367

1.2%

3,407

3,367

1.2%

NOTES:

- A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet, but does not include A3 Sportback.

- A4 includes A4 Sedan and S4 Sedan, but does not include Audi allroad.

- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.

- A6 includes A6 Sedan and S6 Sedan.

- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.

- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.

- Q5 includes Q5 and SQ5.

- R8 includes R8 Coupe and R8 Spyder.

- TT includes TT Coupe, TTS Coupe and TT Roadster.

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