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William Maley

January 2017: Subaru of America, Inc.

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Subaru of America, Inc. Reports Record January Sales

  • Record January - monthly sales increase 6.8 percent over January 2016
  • 62 consecutive months of yearly month-over-month growth
  • Best January ever for Outback and Forester
  • 35 consecutive months of more than 10,000 Outbacks sold
  • 42 consecutive months of more than 10,000 Foresters sold

Cherry Hill, N.J. -  Subaru of America, Inc. today reported 43,879 vehicle sales for January 2017, a 6.8 percent increase over January 2016, and the best January in the history of the company. These results continue the company’s sales momentum from 2016 where Subaru achieved eight consecutive years of record sales and exceeded 615,000 annual sales – a first in company history.  

January marked the 35th consecutive month of 40,000+ vehicle sales for the company. Outback and Forester sales were notably strong as each model achieved its best January ever. Impreza sales for January 2017 increased 16.5 percent over the same month in 2016. Crosstrek also enjoyed gains over January 2016. In January, Impreza, Legacy and WRX each won Kelley Blue Book 2017 Best Resale Value Awards in their respective categories for a second year in a row. WRX also placed in the Best Resale Value Top 10 for the second consecutive year.
 
“We have to thank our dedicated retailers who delivered a wonderful start to 2017 with our best January sales ever and our 62nd consecutive month of yearly, month-over-month sales increases,” said Thomas J. Doll, president and chief operating officer.
 
“With the all-new Impreza arriving at retailers and already selling very well prior to the launch of its advertising campaign in mid-February, we expect an excellent start to the year.” said Jeff Walters, senior vice president of sales.

Carline Jan-17 Jan-16 % Chg
  MTD MTD MTD
Forester 12,853 11,904 8.0%
Impreza 5,105 4,382 16.5%
WRX/STI 2,142 2,336 -8.3%
Legacy 3,882 4,473 -13.2%
Outback 13,186 11,197 17.8%
BRZ 204 361 -43.5%
Crosstrek 6,507 6,448 0.9%
TOTAL 43,879 41,101 6.8%

 

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      View full article
    • By William Maley
      Subaru has been keeping their S-series of WRX STI vehicles in Japan since the first model (the S201) was launched in 2000. But today at the Detroit Auto Show, Subaru has decided to treat us by bringing over the S209 to the U.S.
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      The exterior is much more aggressive with wider fenders to allow for additional cooling, rear-fender vents to reduce drag, under spoilers all around the vehicle, and a large rear wing.
      No mention on price, but we're expecting it to be near or above the $48,995 for the last special edition WRX STI to grace our shores - the Type RA. There will only 200 models built for the U.S., either wearing WR Blue Pearl with gray wheels or Crystal White Pearl with gold wheels.
      Gallery: 2019 Subaru WRX STi S209
      Source: Subaru


      Subaru Tecnica International Unleashes Most Powerful Model Ever With Limited-Edition STI S209
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      Underneath the S209’s broader body are specially developed Bilstein® dampers, stiffened coil springs, a 20mm rear stabilizer bar and pillow-type bushings for the front/rear lateral links. The S209 incorporates reinforcements to the front crossmember and rear subframes and, a la the Nürburgring racecar, a flexible front-strut tower bar and flexible front/rear draw stiffeners. The flexible tower bar, unlike a conventional rigid bar, is split and joined with a pillow ball joint in the center to be longitudinally mobile while helping laterally stiffen the body of the car. The result is optimum tire grip during lateral moments combined with compliant ride during longitudinal moments. Meanwhile, the draw stiffeners apply tension between the body and cross member to optimize chassis flex, improving stability when cornering and delivering better ride, handling and steering response. Other Nürburgring racecar tech that trickles down to the S209: front, rear and side under spoilers; front bumper canards; and carbon-fiber roof panel and rear wing.
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    • By William Maley
      2018 saw a continuation of near-record sales and large profits for automakers in the U.S., but that appears to be coming to an end. Bloomberg reports various factors are conspiring to end this trend such as increasing interest rates and the average price of a new vehicle hitting record highs. While some may point out that 2018 saw a 0.3 percent increase in vehicle deliveries (17.6 million according to AutoData), analysts point that this is due to the tax cuts brought by President Donald Trump last year and automakers selling more vehicles to fleets.
      Charlie Chesbrough, senior economist at Cox Automotive said that the big U.S. automakers saw deliveries fall at a faster rate "in the last three months of the year than for all of 2018."
      "For some automakers, the slowdown has already begun,” said Chesbrough.
      Look at General Motors as an example. For the fourth quarter, GM reported a 2.7 percent drop in sales - 785,229 vs. 806,739 for 2017.
      “We’ve had a gradually declining trend on retail even with the tax changes. That’s the kind of trajectory we would anticipate given continued headwinds on the economic side,” said Emily Kolinski Morris, Ford’s chief economist.
      What are we expecting in terms of sales for the coming year? It seems everyone agrees that it will be at or under 17 million vehicles, but estimates vary widely with one predicting 16.5 million due to reductions in fleet purchases. Executives are quick to caution that sales won't implode this year. Scott Keogh, president and chief executive officer of Volkswagen of America said on a conference call that unemployment is low and consumer confidence is high. But the issue uncertainty with Keogh saying consumers are watching "interest rates rise and are wary of what’s been a volatile stock market of late."
      “When the headlines say that the market has had the worst falloff since 2008, that will rattle consumer confidence,” he said.
      Source: Bloomberg (Subscription Required)

      View full article
    • By William Maley
      2018 saw a continuation of near-record sales and large profits for automakers in the U.S., but that appears to be coming to an end. Bloomberg reports various factors are conspiring to end this trend such as increasing interest rates and the average price of a new vehicle hitting record highs. While some may point out that 2018 saw a 0.3 percent increase in vehicle deliveries (17.6 million according to AutoData), analysts point that this is due to the tax cuts brought by President Donald Trump last year and automakers selling more vehicles to fleets.
      Charlie Chesbrough, senior economist at Cox Automotive said that the big U.S. automakers saw deliveries fall at a faster rate "in the last three months of the year than for all of 2018."
      "For some automakers, the slowdown has already begun,” said Chesbrough.
      Look at General Motors as an example. For the fourth quarter, GM reported a 2.7 percent drop in sales - 785,229 vs. 806,739 for 2017.
      “We’ve had a gradually declining trend on retail even with the tax changes. That’s the kind of trajectory we would anticipate given continued headwinds on the economic side,” said Emily Kolinski Morris, Ford’s chief economist.
      What are we expecting in terms of sales for the coming year? It seems everyone agrees that it will be at or under 17 million vehicles, but estimates vary widely with one predicting 16.5 million due to reductions in fleet purchases. Executives are quick to caution that sales won't implode this year. Scott Keogh, president and chief executive officer of Volkswagen of America said on a conference call that unemployment is low and consumer confidence is high. But the issue uncertainty with Keogh saying consumers are watching "interest rates rise and are wary of what’s been a volatile stock market of late."
      “When the headlines say that the market has had the worst falloff since 2008, that will rattle consumer confidence,” he said.
      Source: Bloomberg (Subscription Required)
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