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William Maley

February 2017: Subaru Of America, Inc.

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Subaru Of America, Inc. Reports Record February Sales

  • Record February - monthly sales increase 8.3 percent over February 2016
  • 63 consecutive months of yearly month-over-month growth
  • Best February ever for Outback, Forester, Crosstrek and WRX/WRX STI
  • 36 consecutive months of more than 10,000 Outbacks sold
  • 43 consecutive months of more than 10,000 Foresters sold

Cherry Hill, N.J. - Subaru of America, Inc. today reported 45,500 vehicle sales for February 2017, an 8.3 percent increase over February 2016, and the best February in the history of the company. The company also reported year-to-date sales of 89,379 vehicles, a 7.5 percent gain over the same period in 2016. These results build on strong sales from 2016 where Subaru achieved its eight consecutive year of sales records and exceeded 615,000 annual sales – a first in the company’s history.

February marked the 36th consecutive month of 40,000+ vehicle sales for the company. Outback, Forester, Crosstrek and WRX/WRX STI sales were notably strong as each model achieved its best February ever. Impreza sales for February 2017 increased 31.5 percent over the same month in 2016.

“As we enter our 50th Anniversary Jubilee Year, we are off to the best start to a calendar year in the history of our franchise,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “We are sincerely grateful to our retailers for their continued dedication in making these historic results possible”.

“We are excited we could finish with the best February ever for the Outback, Forester, Crosstrek and WRX/WRX STI, as well as impressive growth for the newly-introduced 2017 Impreza,” said Jeff Walters, senior vice president of sales for Subaru of America. “We anticipate continued success throughout the year given the strength we have across our line-up.”

Carline

Feb-17

Feb-16

% Chg

Feb-17

Feb-16

% Chg

 

MTD

MTD

MTD

YTD

YTD

YTD

Forester

12,820

12,239

4.8%

25,673

24,143

6.3%

Impreza

5,826

4,432

31.5%

10,931

8,814

24.0%

WRX/STI

2,498

2,380

5.0%

4,640

4,716

-1.6%

Legacy

3,924

4,454

-11.9%

7,806

8,927

-12.6%

Outback

13,477

11,952

12.8%

26,663

23,149

15.2%

BRZ

344

425

-19.1%

548

786

-30.3%

Crosstrek

6,611

6,129

7.9%

13,118

12,577

4.3%

TOTAL

45,500

42,011

8.3%

89,379

83,112

7.5%

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    • By William Maley
      Subaru has been keeping their S-series of WRX STI vehicles in Japan since the first model (the S201) was launched in 2000. But today at the Detroit Auto Show, Subaru has decided to treat us by bringing over the S209 to the U.S.
      Under the hood, STI has overhauled the EJ25 2.5L turbocharged boxer-four engine with an HKS turbocharger, revised intake system, forged pistons and con rods, and less-restrictive exhaust. Output has increased 310 to 341 horsepower. Torque remains at 290 pound-feet. In a nod to the 2004 to 2007 STI, Subaru has fitted an intercooler water spray system controlled via steering wheel paddles to cool down the intercooler. A six-speed manual routes power to all four wheels.
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      The exterior is much more aggressive with wider fenders to allow for additional cooling, rear-fender vents to reduce drag, under spoilers all around the vehicle, and a large rear wing.
      No mention on price, but we're expecting it to be near or above the $48,995 for the last special edition WRX STI to grace our shores - the Type RA. There will only 200 models built for the U.S., either wearing WR Blue Pearl with gray wheels or Crystal White Pearl with gold wheels.
      Gallery: 2019 Subaru WRX STi S209
      Source: Subaru


      Subaru Tecnica International Unleashes Most Powerful Model Ever With Limited-Edition STI S209
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      The S209 receives multiple tweaks to elevate it from other STI sedans. An STI badge replaces the traditional Subaru star cluster on the center of the D-shape steering wheel, which is wrapped in Ultrasuede® with silver stitching, a treatment that carries over to the lid of the center console storage box. An S209 serial number badge resides on the center console, and S209 badges adorn the passenger-side dash and the headrests of the Recaro® front bucket seats, which feature new silver-hued inserts. Outside, special S209 badges are affixed to the front grille and fenders as well as the rear decklid.
      Only around 200 units of the STI S209 will be built, earmarked exclusively for the U.S. Available exterior color/BBS wheel combinations will be WR Blue Pearl/gray wheels and Crystal White Pearl/gold wheels. Pricing will be announced closer to the on-sale date in late 2019.

      View full article
    • By William Maley
      Subaru has been keeping their S-series of WRX STI vehicles in Japan since the first model (the S201) was launched in 2000. But today at the Detroit Auto Show, Subaru has decided to treat us by bringing over the S209 to the U.S.
      Under the hood, STI has overhauled the EJ25 2.5L turbocharged boxer-four engine with an HKS turbocharger, revised intake system, forged pistons and con rods, and less-restrictive exhaust. Output has increased 310 to 341 horsepower. Torque remains at 290 pound-feet. In a nod to the 2004 to 2007 STI, Subaru has fitted an intercooler water spray system controlled via steering wheel paddles to cool down the intercooler. A six-speed manual routes power to all four wheels.
      For the chassis, Subaru has widen the track by 0.6-inches, upgraded the Bilstein dampers and bushings; added 0.8-inch rear anti-roll bar, fitted a handful of stiffening braces and bars, and a set of 265/35 Dunlop GT600A summer tires wearing 19-inch BBS wheels. Subaru claims this gives the S209 more than 1.00 g of lateral grip.
      The exterior is much more aggressive with wider fenders to allow for additional cooling, rear-fender vents to reduce drag, under spoilers all around the vehicle, and a large rear wing.
      No mention on price, but we're expecting it to be near or above the $48,995 for the last special edition WRX STI to grace our shores - the Type RA. There will only 200 models built for the U.S., either wearing WR Blue Pearl with gray wheels or Crystal White Pearl with gold wheels.
      Gallery: 2019 Subaru WRX STi S209
      Source: Subaru


      Subaru Tecnica International Unleashes Most Powerful Model Ever With Limited-Edition STI S209
      Debuts at 2019 North American International Auto Show First-ever STI-crafted S-line performance vehicle sold in the United States Limited production run of around 200 units Available exclusively in the U.S. 341-horsepower (est.) 2.5-liter SUBARU BOXER engine Aggressive new look with wide fenders, front canards and rear wing Performance-focused chassis with flexible strut tower bar and draw stiffeners Exclusive 19 x 9-inch forged BBS® wheels with bespoke Dunlop® SP Sport Maxx® GT600A tires Brembo® brakes with new high-friction pads Available in two exterior colors: World Rally Blue Pearl and Crystal White Pearl January 14, 2019 , Camden, N.J. - Subaru Tecnica International (STI), a wholly owned subsidiary of Subaru Corporation, today introduced the limited-edition STI S209, the first-ever S-line STI product produced exclusively for the U.S. market. As an S-line product, the STI S209 encompasses upgrades in power, handling, aerodynamics and driver engagement, and undergoes final assembly in Kiryu, Japan, where it receives engine modifications and bodywork alterations that in total require it to be homologated for the U.S. by STI; thus, the S209 is considered the first “STI-built” Subaru sold in the U.S. The S209 carries on a high-performance tradition that dates to STI-built models that were exclusive to the Japanese domestic market – the 2000 S201 through the 2018 S208.
      Designed with a focus on high-performance driving, the S209 draws inspiration and tech transfer from STI’s most formidable track machine: the WRX STI Nürburgring Challenge racecar, which won the SP3T class at the 2018 24 Hours of Nürburgring, marking the fifth time STI dominated the SP3T class at the grueling endurance race. The S209, like the Nürburgring Challenge racecar, wears an expanded wide-body exterior treatment, which extends the vehicle’s overall width to 72.4 inches, or 1.7 inches wider than a standard WRX STI. The bulging fenders accommodate wider front/rear tracks (+ 0.6 in front/rear) and 265/35 Dunlop® SP Sport Maxx® GT600A summer-only tires wrapped around lightweight 19 x 9-inch forged BBS alloy wheels. The all-new tires, developed exclusively for the S209 by Dunlop, are a significant contributor to the car’s tenacious maximum lateral grip of over 1.0 g. Vents on the front fenders provide additional engine cooling, while vents on the rear fenders rectify air turbulence to reduce drag. Brembo brakes, with cross-drilled steel rotors and 6-piston monoblock front calipers and 2-piston monoblock rear calipers, provide stout stopping force, thanks in part to upgraded high-friction pads that deliver improved fade-resistance.
      Underneath the S209’s broader body are specially developed Bilstein® dampers, stiffened coil springs, a 20mm rear stabilizer bar and pillow-type bushings for the front/rear lateral links. The S209 incorporates reinforcements to the front crossmember and rear subframes and, a la the Nürburgring racecar, a flexible front-strut tower bar and flexible front/rear draw stiffeners. The flexible tower bar, unlike a conventional rigid bar, is split and joined with a pillow ball joint in the center to be longitudinally mobile while helping laterally stiffen the body of the car. The result is optimum tire grip during lateral moments combined with compliant ride during longitudinal moments. Meanwhile, the draw stiffeners apply tension between the body and cross member to optimize chassis flex, improving stability when cornering and delivering better ride, handling and steering response. Other Nürburgring racecar tech that trickles down to the S209: front, rear and side under spoilers; front bumper canards; and carbon-fiber roof panel and rear wing.
      A thoroughly reworked version of the legendary EJ25 2.5-liter turbocharged BOXER engine propels the S209. Featuring an STI turbocharger manufactured by HKS®, the EJ25 serves up an estimated 341 horsepower, thanks in part to a larger turbine and compressor (up 6 and 8 percent, respectively, compared to WRX STI) as well as maximum boost pressure that has been increased to 18.0 psi (16.2 psi for WRX STI). Proudly displaying an S209 serial number plate, the enhanced BOXER engine utilizes forged pistons and connecting rods that are both lighter and stronger. Midrange torque, too, gets a notable bump, up 10 percent at 3,600 rpm, delivering higher corner exit speeds when driving on track.
      For ultimate driver engagement, the S209 comes exclusively with a close-ratio 6-speed manual transmission that routes power to a full-time Subaru Symmetrical All-Wheel Drive system with front/rear limited-slip differentials, a Driver Controlled Center Differential (DCCD), Active Torque Vectoring and Multi-Mode Vehicle Dynamics Control. A recalibrated SI-Drive system offers three modes: Intelligent (I) for improved fuel economy and smoother power control; Sport (S) for optimized power balance between response and control; and Sport Sharp (S#) for achieving the best acceleration times. STI engineers recommend Sport over Sport Sharp for circuit driving, as the less aggressive throttle map allows for greater driver control.
      To feed more air to the EJ25, the S209 uses a high-flow intake system featuring a new intake duct, induction box with conical air filter, silicone turbo inlet duct and, a nod from the 2004-07 WRX STI, an intercooler water spray system that lowers intercooler temperature via manually operated steering-wheel paddles. More air demands more fuel, so the S209 receives a new high-flow fuel pump, larger fuel injectors and an STI-tuned engine control module. High-performance mufflers deliver 17-percent less airflow resistance while larger hand-polished stainless-steel exhaust tips – 101mm in diameter – deliver aggressive appearance and acoustics.
      The S209 receives multiple tweaks to elevate it from other STI sedans. An STI badge replaces the traditional Subaru star cluster on the center of the D-shape steering wheel, which is wrapped in Ultrasuede® with silver stitching, a treatment that carries over to the lid of the center console storage box. An S209 serial number badge resides on the center console, and S209 badges adorn the passenger-side dash and the headrests of the Recaro® front bucket seats, which feature new silver-hued inserts. Outside, special S209 badges are affixed to the front grille and fenders as well as the rear decklid.
      Only around 200 units of the STI S209 will be built, earmarked exclusively for the U.S. Available exterior color/BBS wheel combinations will be WR Blue Pearl/gray wheels and Crystal White Pearl/gold wheels. Pricing will be announced closer to the on-sale date in late 2019.
    • By William Maley
      2018 saw a continuation of near-record sales and large profits for automakers in the U.S., but that appears to be coming to an end. Bloomberg reports various factors are conspiring to end this trend such as increasing interest rates and the average price of a new vehicle hitting record highs. While some may point out that 2018 saw a 0.3 percent increase in vehicle deliveries (17.6 million according to AutoData), analysts point that this is due to the tax cuts brought by President Donald Trump last year and automakers selling more vehicles to fleets.
      Charlie Chesbrough, senior economist at Cox Automotive said that the big U.S. automakers saw deliveries fall at a faster rate "in the last three months of the year than for all of 2018."
      "For some automakers, the slowdown has already begun,” said Chesbrough.
      Look at General Motors as an example. For the fourth quarter, GM reported a 2.7 percent drop in sales - 785,229 vs. 806,739 for 2017.
      “We’ve had a gradually declining trend on retail even with the tax changes. That’s the kind of trajectory we would anticipate given continued headwinds on the economic side,” said Emily Kolinski Morris, Ford’s chief economist.
      What are we expecting in terms of sales for the coming year? It seems everyone agrees that it will be at or under 17 million vehicles, but estimates vary widely with one predicting 16.5 million due to reductions in fleet purchases. Executives are quick to caution that sales won't implode this year. Scott Keogh, president and chief executive officer of Volkswagen of America said on a conference call that unemployment is low and consumer confidence is high. But the issue uncertainty with Keogh saying consumers are watching "interest rates rise and are wary of what’s been a volatile stock market of late."
      “When the headlines say that the market has had the worst falloff since 2008, that will rattle consumer confidence,” he said.
      Source: Bloomberg (Subscription Required)

      View full article
    • By William Maley
      2018 saw a continuation of near-record sales and large profits for automakers in the U.S., but that appears to be coming to an end. Bloomberg reports various factors are conspiring to end this trend such as increasing interest rates and the average price of a new vehicle hitting record highs. While some may point out that 2018 saw a 0.3 percent increase in vehicle deliveries (17.6 million according to AutoData), analysts point that this is due to the tax cuts brought by President Donald Trump last year and automakers selling more vehicles to fleets.
      Charlie Chesbrough, senior economist at Cox Automotive said that the big U.S. automakers saw deliveries fall at a faster rate "in the last three months of the year than for all of 2018."
      "For some automakers, the slowdown has already begun,” said Chesbrough.
      Look at General Motors as an example. For the fourth quarter, GM reported a 2.7 percent drop in sales - 785,229 vs. 806,739 for 2017.
      “We’ve had a gradually declining trend on retail even with the tax changes. That’s the kind of trajectory we would anticipate given continued headwinds on the economic side,” said Emily Kolinski Morris, Ford’s chief economist.
      What are we expecting in terms of sales for the coming year? It seems everyone agrees that it will be at or under 17 million vehicles, but estimates vary widely with one predicting 16.5 million due to reductions in fleet purchases. Executives are quick to caution that sales won't implode this year. Scott Keogh, president and chief executive officer of Volkswagen of America said on a conference call that unemployment is low and consumer confidence is high. But the issue uncertainty with Keogh saying consumers are watching "interest rates rise and are wary of what’s been a volatile stock market of late."
      “When the headlines say that the market has had the worst falloff since 2008, that will rattle consumer confidence,” he said.
      Source: Bloomberg (Subscription Required)
    • By William Maley
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      Genesis - Down 68.5% (614 Vehicles Sold This Month, 9,940 Vehicles Sold This Year)
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      Mercedes-Benz Vans - Up 1.7% (4,116 Vehicles Sold This Month, 38,178 Vehicles Sold This Year)
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      Porsche - Up 4.4% (4,086 Vehicles Sold This Month, 57,202 Vehicles Sold This Year)
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      Smart - Down 26.5% (122 Vehicles Sold This Month, 1,276 Vehicles Sold This Year)
      Subaru - Up 1.9% (64,541 Vehicles Sold This Month, 680,135 Vehicles Sold This Year)
      Toyota - Down 1.1% (185,386 Vehicles Sold This Month, 2,128,362 Vehicles Sold This Year)
      Volkswagen - Up 5.8% (32,047 Vehicles Sold This Month, 354,064 Vehicles Sold This Year)
      Volvo - Down 8.8% (8,826 Vehicles Sold This Month, 98,263 Vehicles Sold This Year)

      View full article
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