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William Maley

February 2017: Subaru Of America, Inc.

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Subaru Of America, Inc. Reports Record February Sales

  • Record February - monthly sales increase 8.3 percent over February 2016
  • 63 consecutive months of yearly month-over-month growth
  • Best February ever for Outback, Forester, Crosstrek and WRX/WRX STI
  • 36 consecutive months of more than 10,000 Outbacks sold
  • 43 consecutive months of more than 10,000 Foresters sold

Cherry Hill, N.J. - Subaru of America, Inc. today reported 45,500 vehicle sales for February 2017, an 8.3 percent increase over February 2016, and the best February in the history of the company. The company also reported year-to-date sales of 89,379 vehicles, a 7.5 percent gain over the same period in 2016. These results build on strong sales from 2016 where Subaru achieved its eight consecutive year of sales records and exceeded 615,000 annual sales – a first in the company’s history.

February marked the 36th consecutive month of 40,000+ vehicle sales for the company. Outback, Forester, Crosstrek and WRX/WRX STI sales were notably strong as each model achieved its best February ever. Impreza sales for February 2017 increased 31.5 percent over the same month in 2016.

“As we enter our 50th Anniversary Jubilee Year, we are off to the best start to a calendar year in the history of our franchise,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “We are sincerely grateful to our retailers for their continued dedication in making these historic results possible”.

“We are excited we could finish with the best February ever for the Outback, Forester, Crosstrek and WRX/WRX STI, as well as impressive growth for the newly-introduced 2017 Impreza,” said Jeff Walters, senior vice president of sales for Subaru of America. “We anticipate continued success throughout the year given the strength we have across our line-up.”

Carline

Feb-17

Feb-16

% Chg

Feb-17

Feb-16

% Chg

 

MTD

MTD

MTD

YTD

YTD

YTD

Forester

12,820

12,239

4.8%

25,673

24,143

6.3%

Impreza

5,826

4,432

31.5%

10,931

8,814

24.0%

WRX/STI

2,498

2,380

5.0%

4,640

4,716

-1.6%

Legacy

3,924

4,454

-11.9%

7,806

8,927

-12.6%

Outback

13,477

11,952

12.8%

26,663

23,149

15.2%

BRZ

344

425

-19.1%

548

786

-30.3%

Crosstrek

6,611

6,129

7.9%

13,118

12,577

4.3%

TOTAL

45,500

42,011

8.3%

89,379

83,112

7.5%

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      Source: Subaru
      Press Release is on Page 2


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      7-p
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      14
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      Ascent Limited
      8-p
      CVT
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      7-p
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      21, 23
      $38,995
      $39,970
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      7-p
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      31
      $44,695
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      2019 SUBARU ASCENT OPTION PACKAGES
       
      CODE 01 Standard Model
      --
      CODE 11 Standard Model Premium
      --
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      --
      CODE 23 Harman Kardon Premium Audio System + Panoramic Power Moonroof + Navigation + Cargo Area Cover
      $2,950
      CODE 31 Standard Model Touring
      --
       
      Destination & Delivery is $975 and may vary in the following states: CT, HI, MA, ME, NH, NJ, NY, RI and VT. D&D is $1,125 for retailers in Alaska.

      View full article
    • By William Maley
      Before the Ascent arrives at dealers later this summer, Subaru has revealed the pricing. The new three-row crossover will begin at $32,970 (includes a $995 destination charge). That nets you a 260 horsepower, turbocharged 2.4L boxer-four; all-wheel drive, seating for eight people, 6.5-inch Starlink infotainment system with Apple CarPlay and Android Auto compatibility; and Subaru's EyeSight suite of active safety features. 
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      Source: Subaru
      Press Release is on Page 2


      Subaru of America Announces Pricing On All-New 2019 Ascent 3-Row SUV
      Largest Subaru ever with choice of 7- or 8- passenger configurations Pricing begins at $31,995 Standard Subaru Symmetrical All-Wheel Drive and X-Mode EyeSight® Driver Assist Technology standard All-new turbocharged 260-hp BOXER® engine 5,000 lb. maximum towing capacity New 4G LTE™ Wi-Fi Ascent to be built in Lafayette, IN CHERRY HILL, N.J., Feb. 15, 2018 -- Subaru of America Inc., today announced pricing on the all-new Subaru Ascent. The highly anticipated three-row SUV is the biggest Subaru ever built. Expanding on renowned Subaru strengths, the Ascent delivers an unparalleled driving experience with a spacious interior, comfortable and flexible seating options and a host of new safety, driver assist and in-vehicle technologies. The Ascent is priced from $31,995 and arrives at retailers this Summer.
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      Performance and Capability
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      Ascent is powered by an all-new 2.4-liter BOXER engine that uses a combination of direct fuel injection, high compression (10.6:1), Dual Active Valve Control System (DAVCS), a twin-scroll turbocharger and an intercooler to achieve outstanding performance and high efficiency. The engine produces 260 horsepower at 5,600 rpm, accompanied by a broad torque curve that peaks at 277 lb.ft. over a 2,000-4,800-rpm engine speed range. All Ascents are paired with a high-torque Lineartronic CVT featuring an 8-speed manual mode function with steering wheel paddle shifters as well as X-Mode® with Hill Descent Control. This powertrain allows up to 5,000-lb. towing capacity, the most of any Subaru in history. Trailer Stability Assist (TSA) helps to maintain vehicle stability while towing. The TSA system utilizes yaw sensors to monitor trailer sway and then can brake individual wheels to stabilize the vehicle and trailer.
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      Advanced Safety Features
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      The all-new Ascent is built in Subaru’s plant in Indiana along with the Outback, Legacy and Impreza.
      2019 SUBARU ASCENT
      Model/Trim
      Seating
      7-passenger
      8-passenger
      Transmission
      Applicable Option Code
      MSRP
      MSRP + Destination & Delivery
      Ascent
      8-p
      CVT
      ‘01
      $31,995
      $32,970
      Ascent Premium
      8-p
      CVT
      11
      12
      14
      $34,195
      $35,655
      $38,455
      $35,170
      $36,630
      $39,430
      Ascent Premium
      7-p
      CVT
      12
      14
      $$$35,655
      $38,455
      $36,630
      $39,430
      Ascent Limited
      8-p
      CVT
      21, 23
      $38,995
      $39,970
      Ascent Limited
      7-p
      CVT
      21, 23
      $38,995
      $39,970
      Ascent Touring
      7-p
      CVT
      31
      $44,695
      $45,670




       
      2019 SUBARU ASCENT OPTION PACKAGES
       
      CODE 01 Standard Model
      --
      CODE 11 Standard Model Premium
      --
      CODE 12 Power Rear Gate(PRG) + Keyless Access w/Push-Button Start (KAS) + Auto-Dimming Mirror (ADM) + Reverse Automatic Braking (RAB) (available with choice of 8 or 7 passenger seating)
      $1,460
      CODE 14 (PRG) +(KAS) +(ADM) + (RAB) + 20” Wheels + Panoramic Power Moonroof + Navigation + Cargo Area Cover (available with choice of 8 or 7 passenger seating)
      $4,260
      CODE 21 Standard Model Limited
      --
      CODE 23 Harman Kardon Premium Audio System + Panoramic Power Moonroof + Navigation + Cargo Area Cover
      $2,950
      CODE 31 Standard Model Touring
      --
       
      Destination & Delivery is $975 and may vary in the following states: CT, HI, MA, ME, NH, NJ, NY, RI and VT. D&D is $1,125 for retailers in Alaska.
    • By William Maley
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      "We can't engage in a large-scale development," he told Automotive News.
      As more stringent emission regulations come into effect around the world, Subaru is counting on this plan to meet them.
      Tachimori also talked about the upcoming plug-in hybrid. While he wouldn't reveal what model it will be based on, he did say the model would use the powertrain from the Toyota Prius Prime with a twist: the gas engine will be one of Subaru's boxer engines.
      "For our plug-in hybrid to be introduced this year, we have used Toyota's technologies as much as possible," said Tachimori.
      The plug-in hybrid will be sold initially in states that have adopted California's zero-emission vehicle regulations.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Subaru will be launching their first plug-in hybrid for the U.S. later this year and plans on offering a full electric vehicle in 2021. But to pull both of these off, Subaru is enlisting various automakers to help.
      Takeshi Tachimori, Subaru's chief technical officer said they are drawing heavily on partnerships with Daihatsu, Hino, Mazda, Suzuki, and Toyota to help with the upcoming plug-in hybrid and EV. The reason for using the expertise of other automakers is Subaru's r&d budget doesn't stretch to include in-house development of these models.
      "We can't engage in a large-scale development," he told Automotive News.
      As more stringent emission regulations come into effect around the world, Subaru is counting on this plan to meet them.
      Tachimori also talked about the upcoming plug-in hybrid. While he wouldn't reveal what model it will be based on, he did say the model would use the powertrain from the Toyota Prius Prime with a twist: the gas engine will be one of Subaru's boxer engines.
      "For our plug-in hybrid to be introduced this year, we have used Toyota's technologies as much as possible," said Tachimori.
      The plug-in hybrid will be sold initially in states that have adopted California's zero-emission vehicle regulations.
      Source: Automotive News (Subscription Required)
    • By William Maley
      Mitsubishi Motors North America - Up 31.33% (8,480 Vehicles Sold This Month)
      Toyota Motor North America - Up 16.8% (167,056 Vehicles Sold This Month)
      Mazda North American Operations - Up 15% (24,962 Vehicles Sold This Month)
      Nissan Group - Up 10% (123,538 Vehicles Sold This Month)
      Audi of America - Up 9.9% (14,511 Vehicles Sold This Month)
      Maserati North America, Inc. - Up 8.7% (966 Vehicles Sold This Month)
      Volkswagen of America - Up 5.2% (24,744 Vehicles Sold This Month)
      Porsche Cars North America, Inc. - Up 4.7% (4,816 Vehicles Sold This Month)
      BMW Group U.S. - Up 3.5% (21,953 Vehicles Sold This Month)
      General Motors Co. - Up 1.3% (198,548 Vehicles Sold This Month)
      Subaru of America, Inc. - Up 1.1% (44,357 Vehicles Sold This Month)
      Kia Motors America - Up 0.01% (35,628 Vehicles Sold This Month)
      Jaguar Land Rover North America - Down 1% (9,050 Vehicles Sold This Month)
      Mercedes-Benz USA - Down 1.1% (27,603 Vehicles Sold This Month)
      American Honda Motor Co. - Down 1.7% (104,542 Vehicles Sold This Month)
      Ford Motor Company -  Down 6.6% (161,143 Vehicles Sold This Month)
      Hyundai Motor America - Down 11.3% (41,243 Vehicles Sold This Month)
      FCA US LLC - Down 13% (132,803 Vehicles Sold This Month)

      Volvo Cars of North America, LLC - 

      Brands:
      Acura - Down 3.2% (8,908 Vehicles Sold This Month)
      Alfa Romeo - Up 1,426% (1,648 Vehicles Sold This Month)
      Audi - Up 9.9% (14,511 Vehicles Sold This Month)
      BMW - Up 5% (19,016 Vehicles Sold This Month)
      Buick - Up 4% (13,648 Vehicles Sold This Month)
      Cadillac - Down 3.9% (9,895 Vehicles Sold This Month)
      Chevrolet - Up 5% (141,947 Vehicles Sold This Month)
      Chrysler - Down 21% (10,584 Vehicles Sold This Month)
      Dodge - Down 31% (27,600 Vehicles Sold This Month)
      Fiat - Down 43% (1,229 Vehicles Sold This Month)
      Ford - Down 5.6% (154,733 Vehicles Sold This Month)
      Genesis - Down 11.3% (1,613 Vehicles Sold This Month)
      GMC - Down 11.4% (33,058 Vehicles Sold This Month)
      Honda - Down 1.6% (95,634 Vehicles Sold This Month)
      Hyundai - Down 11.3% (39,629 Vehicles Sold This Month)
      Infiniti - Down 8% (10,635 Vehicles Sold This Month)
      Jaguar - Down 11% (2,604 Vehicles Sold This Month)
      Jeep - Up 2% (59,703 Vehicles Sold This Month)
      Kia - Up 0.01% (35,628 Vehicles Sold This Month)
      Land Rover - Up 5% (6,446 Vehicles Sold This Month)
      Lexus - Up 15% (17,914 Vehicles Sold This Month)
      Lincoln - Down 27% (6,410 Vehicles Sold This Month)
      Maserati - Up 8.7% (966 Vehicles Sold This Month)
      Mazda - Up 15% (24,962 Vehicles Sold This Month)
      Mercedes-Benz - Down 1% (25,307 Vehicles Sold This Month)
      Mercedes-Benz Vans - Up 6.9% (2,191 Vehicles Sold This Month)
      MINI - Down 5.6% (2,937 Vehicles Sold This Month)
      Mitsubishi - Up 31.33% (8,480 Vehicles Sold This Month)
      Nissan - Up 12.1% (112,903 Vehicles Sold This Month)
      Porsche - Up 4.7% (4,816 Vehicles Sold This Month)
      Ram Trucks - Down 16% (32,039 Vehicles Sold This Month)
      Smart - Down 67.6% (105 Vehicles Sold This Month)
      Subaru - Up 1.1% (44,357 Vehicles Sold This Month)
      Toyota - Up 17% (149,142 Vehicles Sold This Month)
      Volkswagen - Up 5.2% (24,744 Vehicles Sold This Month)
      Volvo - 

      View full article
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