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April 2018: Mazda North American Operations


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Mazda Reports April Sales Results

IRVINE, Calif., May 1, 2018 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported total April U.S. sales of 23,056 vehicles, representing a decrease of 4.6 percent versus April of last year. Year-to-date (YTD) sales through April are up 14.8 percent versus last year, with 107,051 vehicles sold. With 24 selling days in April 2018, versus 26 the year prior, the company posted an increase of 3.4 percent on a Daily Selling Rate (DSR) basis.

Key April sales notes:

  • A mix of the new 2018 Mazda6, now with the option of the SKYACTIV-G 2.5T gasoline turbo engine, and the previous-generation model led to a sales increase of 29.3 percent year-over-year (YOY), with 2,909 vehicles sold in the month of April.
  • Mazda CX-9, Mazda's seven-passenger crossover SUV, finished the month up 0.2 percent YOY, with 2,138 vehicles sold. Sales of the Mazda CX-9 are up 8.5 percent YTD.
  • Sales of Mazda's CX-line remain strong, with CX-3, CX-5 and CX-9 collectively reaching 14,585 vehicles sold in the month of April. This number represents a decrease of 0.2 percent YOY, and an increase of 8.1 percent YTD.
  • Among Mazda CX-line buyers, Mazda's i-ACTIV All-Wheel Drive option continues to be a favorite, with 63.0 percent of customers choosing the AWD option in April.
  • Mazda reported Certified Pre-Owned (CPO) sales of 4,090 vehicles in April, marking an increase of 14.7 percent YOY.
 

Month-To-Date

 

Year-To-Date

 
                   
 

April

April

%

% MTD

 

April

April

%

% YTD

 

2018

2017

Change

DSR

 

2018

2017

Change

DSR

 
                     

Mazda3

4,725

5,980

(21.0)%

(14.4)%

 

24,380

26,586

(8.3)%

(8.3)%

 

Mazda5

-

1

-

-

 

-

6

(100.0)%

(100.0)%

 

Mazda6

2,909

2,249

29.3%

40.1%

 

10,441

12,941

(19.3)%

(19.3)%

 

MX-5 Miata

837

1,319

(36.5)%

(31.3)%

 

2,803

4,701

(40.4)%

(40.4)%

 

CX-3

1,135

1,147

(1.0)%

7.2%

 

5,472

4,861

12.6%

12.6%

 

CX-5

11,312

11,334

(0.2)%

8.1%

 

54,129

35,708

51.6%

51.6%

 

CX-9

2,138

2,134

0.2%

8.5%

 

9,826

8,432

16.5%

16.5%

 
                     

Total Vehicles

                   
                     

CARS

8,471

9,549

(11.3)%

(3.9)%

 

37,624

44,234

(14.9)%

(14.9)%

 

TRUCKS

14,585

14,615

(0.2)%

8.1%

 

69,427

49,001

41.7%

41.7%

 
                     

TOTAL

23,056

24,164

(4.6)%

3.4%

 

107,051

93,235

14.8%

14.8%

 
                     
                     

Selling Days

24

26

     

101

101

     
                     
                     

 

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