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August 2018: FCA US LLC


William Maley

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FCA US Reports 2018 August Sales

  • Ram brand achieves highest August ever
  • Ram light-duty pickup posts highest month of total sales ever 
  • Jeep® Wrangler sales set new August record
  • Alfa Romeo sales increase 96 percent

September 4, 2018 , Auburn Hills, Mich. - FCA US LLC today reported sales of 193,718 vehicles, a 10 percent increase compared with sales in August 2017 of 176,033. Overall, FCA US retail sales rose 17 percent to 164,727 vehicles. Fleet accounted for 15 percent of total sales.
 
Sales were led by both the Jeep® and Ram brands. Ram posted two new records for the month.
 
“Our August results highlight how the all-new Ram light duty is coming into its own,” said Reid Bigland, Head of U.S. Sales. “Ram light-duty total sales rose 55 percent to 36,798 vehicles for the month.”
 
Jeep Brand
Jeep brand sales rose to 87,502 vehicles. Four of the brand’s five nameplates reported increases, but it was the Wrangler that set a new August record. Sales reached 20,168 vehicles eclipsing the previous record of 18,276 vehicles set in August 2015.  It was also the sixth consecutive month Wrangler sales have surpassed the 20,000 mark.   
 
Ram Brand
Ram brand sales rose 27 percent to 54,808 vehicles compared with the previous year. It was the best August since the Ram brand was first created in 2009. The previous record was in 2016 when sales reached 44,419 vehicles. Total sales for the Ram light-duty 1500 reached 36,798. It was the highest month of sales for the light duty ever since the Ram brand was launched. The previous record was in May 2018 when sales reached 33,060.      
 
Alfa Romeo Brand
Alfa Romeo brand sales of 2,240 vehicles were up significantly compared with the same month a year ago. Stelvio led the brand with 1,271 vehicle sales.
 
Chrysler Brand
Chrysler brand total sales declined 3 percent to 12,219 vehicles compared with the same month a year ago. The Pacifica rose 20 percent to 9,167 vehicles.
 
Dodge Brand
Dodge brand total sales fell 18 percent to 35,575. Dodge Journey sales rose 28 percent to 7,243.    
     
FIAT Brand
Sales of Fiat declined 35 percent to 1,374 vehicles.

FCA US LLC Sales Summary August 2018

               
   

Month Sales

Vol %

CYTD Sales

Vol %

 

Model

Curr Yr

Pr Yr

Change

Curr Yr

Pr Yr

Change

 

Compass

16,339

9,305

76%

116,149

42,579

173%

 

Patriot

23

2,658

-99%

590

36,932

-98%

 

Wrangler

20,168

16,808

20%

174,968

134,428

30%

 

Cherokee

21,978

11,874

85%

155,907

105,060

48%

 

Grand Cherokee

20,072

23,572

-15%

147,341

158,975

-7%

 

Renegade

8,922

8,974

-1%

67,475

70,859

-5%

 

JEEP BRAND

87,502

73,191

20%

662,430

548,833

21%

 

Ram P/U

49,912

37,608

33%

323,727

327,759

-1%

 

Cargo Van

0

0

0%

0

0

 
 

ProMaster Van

3,830

4,589

-17%

27,968

28,332

-1%

 

ProMaster City

1,066

1,125

-5%

8,519

10,916

-22%

 

RAM BRAND

54,808

43,322

27%

360,214

367,007

-2%

 

200

39

941

-96%

969

16,562

-94%

 

300

3,013

4,073

-26%

30,533

35,436

-14%

 

Town & Country

0

17

-100%

5

545

-99%

 

Pacifica

9,167

7,621

20%

80,966

75,507

7%

 

CHRYSLER BRAND

12,219

12,652

-3%

112,473

128,050

-12%

 

Dart

11

430

-97%

368

9,385

-96%

 

Avenger

1

1

0%

4

11

-64%

 

Charger

5,280

9,569

-45%

52,429

58,148

-10%

 

Challenger

4,647

6,253

-26%

46,851

47,496

-1%

 

Viper

0

59

-100%

14

517

-97%

 

Journey

7,243

5,665

28%

67,897

69,342

-2%

 

Caravan

13,039

17,109

-24%

107,106

104,479

3%

 

Durango

5,354

4,522

18%

42,958

46,474

-8%

 

DODGE  BRAND

35,575

43,608

-18%

317,627

335,852

-5%

 

500

563

937

-40%

3,188

9,419

-66%

 

500L

136

141

-4%

1,147

1,058

8%

 

500X

332

660

-50%

3,935

5,237

-25%

 

Spider

343

382

-10%

2,629

3,332

-21%

 

FIAT BRAND

1,374

2,120

-35%

10,899

19,046

-43%

 

Giulia

957

916

4%

8,177

5,494

49%

 

Alfa 4C 

12

21

-43%

164

286

-43%

 

Stelvio

1,271

203

526%

8,180

304

2591%

 

ALFA ROMEO

2,240

1,140

96%

16,521

6,084

172%

 

FCA US LLC

193,718

176,033

10%

1,480,164

1,404,872

5%

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To be expected that Fiat brand would continue it's demise into nothing. I would not be surprised to see them closing dealerships by 2020. No body with a common sense brain buys Fiat crap. Dodge dropped sales to be expected too. Surprised at the increase in Journey sales. Everything else as I expected.

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