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September 2018: Volkswagen of America


William Maley

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Volkswagen of America Announces September 2018 Sales Results

  • Sales totaled 30,555 units, a decrease of 4.8 percent compared to September 2017
  • Year-to-date sales totaled 266,228 units, an increase of 5.5 percent over 2017
  • Sales of the all-new 2018 Tiguan totaled 7,213 units
  • Jetta sales totaled 10,631 units
  • Sales of the Chattanooga-built Atlas totaled 4,291 units

Herndon, VA — (October 2, 2018) Volkswagen of America, Inc. (VWoA) today reported sales of 30,555 units delivered in September 2018, a decrease of 4.8 percent over September 2017. With 266,228 units year-to-date in 2018, sales have now risen 5.5 percent this year to date.

September sales were impacted by delays in the certification process caused by a backlog in meeting new Worldwide Harmonised Light Vehicle Test Procedure standards. Certification delays pushed back the arrival of some model year 2019 vehicles, limiting inventory for the month.  

Volkswagen’s growing SUV portfolio continued to gain momentum through September, with all-new Atlas and 2018 Tiguan sales accounting for 37 percent of the brand’s sales. The Jetta led the brand with 10,631 vehicles delivered in September, supported by the all-new 2019 model, which was recently awarded as one of Wards 10 Best User Experiences for 2018.

“SUV sales continue to expand VW’s reach with consumers,” said Derrick Hatami, executive vice president of sales, marketing and after sales for VWoA. “The all-new Tiguan and Chattanooga-built Atlas have accounted for more than 40 percent of our sales year-to-date and we see momentum building with total SUV sales up more than 42 percent in September. The reception of the 2019 Jetta and the traction we’ve gained in the SUV market remain positive. We’re encouraged by our overall growth so far this year.”

September 2018 Sales

 

Sept. 18 

Sept. 17

Yr/Yr% 
change

Sept. 18 YTD 

Sept. 17 YTD 

Yr/Yr% 
change

Golf

499

1,264

-60.5%

5,671

11,137

-49.1%

GTI 

1,428

2,217

-35.6%

13,301

16,814

-20.9%

Golf R

227

71

219.7%

3,120

2,655

17.5%

e-Golf

14

187

-92.5%

840

2,699

-68.9%

Golf SportWagen

1,165

1,946

-40.1%

11,421

22,171

-48.5%

Total Golf Family

3,333

5,685

-41.4%

34,353

55,476

-38.1%

Jetta Sedan 

10,630

12,038

-11.7%

61,118

90,996

-32.8%

Jetta SportWagen       
(now Golf SportWagen)

1

N/A

N/A

71

N/A

N/A

Total Jetta

10,631

12,038

-11.7%

61,189

90,995

-32.8%

Beetle Coupe

608

600

1.3%

7,385

6,872

7.5%

Beetle Convertible

391

465

-15.9%

4,765

5,597

-14.9%

Total Beetle

999

1,065

-6.2%

12,150

12,469

-2.6%

EOS* 

          N/A

N/A

          N/A

N/A

1

          N/A

Passat

3,295

4,636

-28.9%

33,527

50,630

-33.8%

CC

21

71

-70.4%

409

1,182

-65.4%

Tiguan Limited

705

1,226

-42.5%

12,595

20,680

-39.1%

2018 Tiguan 

7,213

3,075

134.6%

67,232

6,184

987.2%

Touareg

67

221

-69.7%

1,771

2,608

-32.1%

Atlas

4,291

4,095

4.8%

43,002

12,231

251.6%

TOTAL

 30,555 

 32,112 

-4.8%

266,228

 252,456 

5.5%

*Eos production ended in July 2015

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