September 2019: Subaru of America

[Drew Dowdell]

 

October 1, 2019 , Camden, N.J. -
 

SUBARU OF AMERICA ANNOUNCES SEPTEMBER SALES
 

 

• 67 Consecutive Months of more than 40,000 Units
• 74 Consecutive Months of more than 10,000 Forester Units
• 67 Consecutive Months of more than 10,000 Outback Units

Subaru of America, Inc. today reported 51,659 vehicle sales for September 2019, a 9.4 percent decrease compared with September 2018 due to low days supply and three fewer selling days compared to September 2018. Year to date, Subaru has sold a record 525,329 vehicles, up 4.4 percent compared with the same period last year despite a tightening market.

“2019 is already turning out to be another record year for Subaru thanks to the excellent efforts of our retailers,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “Due to the rapid sell-down of the last generation Legacy and Outback models, our yearly, month-over-month sales streak of 93 consecutive months came to an end in September. We look forward to robust sales in October and are on target to achieve our 700,000-vehicle sales goal for 2019, marking 12 consecutive years of sales increases.”

“Buoyed by the sales success of the all-new Forester, and strong demand for the outgoing Outback and Legacy, we started September with historically low inventory levels,” said Jeff Walters, Senior Vice President of Sales. “With the all-new 2020 Outback and Legacy starting to arrive at retailers and a strong book of presold orders waiting to be delivered, we look forward to strong sales in October and the remainder of the year.”
 

Carline	Sep-19	Sep-18	% Chg	Sep-19	Sep-18	% Chg
	MTD	MTD	MTD	YTD	YTD	YTD
Forester	13,421	13,453	-0.2%	131,447	121,924	7.8%
Impreza	5,861	6,186	-5.3%	49,293	59,540	-17.2%
WRX/STI	1,385	2,383	-41.9%	17,367	21,957	-20.9%
Ascent	5,319	5,859	-9.2%	60,042	16,580	262.1%
Legacy	2,386	3,608	-33.9%	26,177	31,080	-15.8%
Outback	11,281	12,895	-12.5%	140,530	137,992	1.8%
BRZ	111	284	-60.9%	1,976	2,930	-32.6%
Crosstrek	11,895	12,376	-3.9%	98,497	111,415	-11.6%
TOTAL	51,659	57,044	-9.4%	525,329	503,418	4.4%

[David]

I am honestly surprised that they are down that much for the month, but still on a positive growth for the year. For some reason thought they would have done better.