I guess you're right. I forgot about the fourth group. Trucks for people who never drive off pavement.
But speaking _just_ for cars... Please explain.
What are GM's "core buyers" if my cynical list isn't good enough?
The people reading Car and Driver aren't core buyers... they love their BMWes. Even the G8 was not "world class" enough.
The people reading Consumer Reports aren't core buyers. CR gives nearly all GM cars a failing grade.
The people read C&G apparently aren't core buyers as we're too informed.
Police and Taxi fleets aren't core buyers since 1996.
They're a lot of people like me who want something big/RWD/V8/coupe... but most of them just moved into trucks, which are pretty much big RWD, V8 coupes with big trunks. I don't like trucks... I like cars. But with the CAFE changes, GM isn't going to be able to continue selling the trucks people want... or people aren't going to be able to afford the gas. In any case, a new market for larger RWD coupes and sedans with small V8s or hipo V6s has got to grow. Maybe GM should be thinking about that core buyer of the near future instead of fighting to get the long-lost to Toyota-Honda fictional 20-40 upwardly mobile core buyer.
Go find some 20-40 years olds and ask them what cars they want. They aren't GMs... either volume family cars or halo vehicles. If they drive a GM, its because they couldn't afford what they wanted and got a leftover with big incentives. Out of the people I know, _one_ drives a GM and is proud of it... a '90 Buick Electra. He can't wait to get his raise so he can buy a VW EOS. Jeez!
The new rebirth of GM (Aura, Malibu, Enclave, CTS) is going to take a _long_ time to change 30 years of awful cars designed by bean counters.
Anyway, I may only have 6 posts here, as I am a lurker and generally don't have the time to comment... but I was evangelizing GM on the Internet well before their was a C&G or a WWW... and every time it seems like GM is about to turn the corner... it gets worse. 1996... death of the B-bod... 2002... death of the F-bod... 2005... death of the B'ville... 2006-7... death of the GTO/zeta projects. So I am healthily skeptical and have every right to cynical posts.
I own about 15 GM cars. I love GMs. I am in the market for some more... but GM doesn't seem to want to sell to me. I'm not going to buy something which is in such short supply my local dealer screws me. I'm not buying FWD. It's not compelling to buy a FWD GM when I see two year old Cadillac DTS'es on eBay for 17K. I'm not buying some tiny piece of crap.
Core buyer gone bad: I wanted to buy a Bonneville GXP. $45K for a Pontiac was insane at my local dealer. I wanted a GTO, but then they are going to have a faster one next year with scoops... _but_ not in the color I fell in love with. $5K dealer surcharge? Working more in NYC, I didn't need a new car that bad. I wanted a Solistice... dealer wouldn't let me sit in it without a $5K deposit. Later found out I had gotten too fat for a Solistice... and Consumer Reports says they fall apart. I was thinking about the Torrent GXP... but later decided a 260hp Caprice was a better deal... lighter, faster and I wouldn't cry if I scratched it hauling sheetrock. Now I kinda want a G8 GT. Dealer is already telling me they are going to charge $7K over sticker!!! Well, I can wait for the 6 speed stick... and the GXP version. But then they won't be available in the cool color shifting blue/purple. WTF!
The time is ticking... and the Mercedes SL550 and BMW 650i are looking better and better. Oh, and they aren't vaporware. And what do you suppose I'm going to park next to them in my garage? Hint: it ain't going to be a shabby Uplander.
Rant over for now... I'll continue it in my 8th ever C&G dumbest post.