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    L.A. Auto Show: 2013 Dodge Charger Daytona



    William Maley

    Staff Writer - CheersandGears.com

    November 26, 2012

    Ahead of the 2012 LA Auto Show Dodge is bringing back the Daytona in a package form for the Charger R/T and R/T Road & Track models.

    The Daytona package will differ from other Charger models thanks to a satin black crosshair grille with vintage-look R/T badging, satin black hood stripes, black roof wrap, "Daytona" applied to the rear quarter panels, R/T spoiler, 20-inch polished aluminum wheels, and the choice of four colors; Daytona Blue, Bright White, Billet Silver and Pitch Black.

    The Charger Daytona's cabingets Daytona Blue embroidery, stitching and piping on the seats, dark brushed aluminum trim, a Mopar bright pedal kit, 552-watt, 10-speaker Beats Audio System, and a dashboard plaque letting everyone know what number out of 2,500 (amount they're building) you own.

    Being a Daytona, the 5.7L HEMI V8 is standard. Anyone who was expecting any performance increases will be disappointed. The V8 in Charger Daytona is the same as the normal Charger R/T: 370 HP and 395 lb-ft of torque.

    The Charger Daytona package adds about $2,995 on R/T models ($32,990) and $2,500 on the R/T Road & Track ($36,495). The Charger Daytona makes its debut at the L.A. Auto Show this week.

    Source: Chrysler

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    2013 Dodge Charger Daytona Set to Debut at the Los Angeles International Auto Show

    - Return of the legendary package to the HEMI®-powered Charger

    - Daytona package delivers custom look from the factory with unique Satin Black hood stripes, roof wrap and R/T spoiler, custom interior with Beats Audio and 20-inch polished aluminum wheels with Gloss Black pockets

    - Charger R/T remains the most affordable V-8 sedan in the United States, with a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $29,995. Daytona package offered at a U.S. MSRP of $2,500 on the R/T Road & Track model and $2,995 on R/T – starting under $33,000 MSRP

    - Only 2,500 Dodge Charger Daytona's offered in the United States – each with a serialized dash plaque

    LOS ANGELES – The 2013 Dodge Charger R/T is one of the best performance sedan values on the market, and now it's about to get even more distinctive. Debuting at the 2012 Los Angeles International Auto Show is the re-introduction of the legendary Charger Daytona. Available in Charger R/T and Charger R/T Road & Track trim levels, the 2013 Dodge Charger Daytona brings back the unique style of the historic Daytona package with all the modern performance and technology offered in the current Charger line-up. Just 2,500 units of the Daytona will be produced in this limited-production run – each with a serialized dash plaque.

    "With its 370 horsepower HEMI V-8, rear-wheel drive and iconic design, the 2013 Dodge Charger is a modern day muscle car, and the new Charger Daytona takes it to a new level by paying homage to the historic 'Daytona' nameplate," said Reid Bigland, President and CEO, Dodge Brand. "It starts with a legendary HEMI underfoot and one-of-a-kind interior and exterior styling enhancements that perfectly combine heritage, performance and value, starting under $33,000 MSRP."

    Available in a unique color palette of Daytona Blue, Bright White, Billet Silver or Pitch Black, the Daytona package features special dark trim that builds upon the Charger's iconic muscle car design. Satin Black adorns the front crosshair grille with heritage "R/T" badge, the custom vinyl hood graphic, roof wrap, rear R/T spoiler and the "DAYTONA" graphic on the rear quarter panels. The Daytona features exclusive 20-inch five-spoke polished aluminum wheels with Gloss Black painted pockets.

    Daytona models also include a 'Daytona Blue' engine cover, performance 3.06 rear axle ratio, high-speed engine controller, paddle shifters with sport mode and performance steering and suspension.

    The Charger Daytona's interior on the Road & Track features unique black performance Nappa leather and suede heated and ventilated seats with Daytona Blue stitching and piping. Similarly, the Daytona on the R/T offers the same appearance in a custom sport cloth seat. "DAYTONA" is embroidered in blue into the upper front seat backs. Unique dark brushed aluminum trim surrounds the 8.4-inch Uconnect Touch screen and gauges on the instrument panel, as well as the trim around the shifter and cup holders on the center console. Finishing touches include a Mopar bright pedal kit, a 552-watt 10-speaker Beats Audio System and a special numbered "DAYTONA" badge on the instrument panel that features the build number of that specific Charger Daytona model.

    Built at Chrysler Group LLC's Brampton, Ontario, Assembly Plant, the 2013 Dodge Charger Daytona arrives at Dodge dealerships nationwide in the first quarter of 2013 with a Manufacturer's Suggested Retail Price (MSRP) of $32,990 for R/T and $36,495 for R/T Road &Track Daytona models.

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