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  • William Maley
    William Maley

    BMW's M Division CEO Says AWD Is Inevitable

      AWD is coming to BMW M's sedans and coupes

    Back in February, we reported that BMW was planning to stay the course with developing rear-wheel drive models.

     

    “If you also look at the M performance models we have added over the last three or four years they have rear-wheel drive as the standard setting and also have six cylinder engines. These are cars that attract new people to the M brand [and its core models] and that is very important,” said Carsten Pries, BMW M's head of product management.

     

    Pries also mentioned that this current strategy could change.

     

    “If the framework changes in the future, we have to look then at what we can do in terms of a [providing] a proper or decent M offer.”

     

    Jump ahead to late April, and BMW's M division CEO Frank van Meel said all-wheel drive is inevitable in the long run. van Meel told Autocar that M is sticking rear-wheel drive for philosophical reasons, despite the power outputs are reaching a point where all-wheel drive would make sense. Engineers are working hard to improve traction, stability control and torque vectoring systems, but there comes a point where these systems will be overwhelmed.

     

    van Meel also said that it is getting tougher to try and sell their 600-plus horsepower vehicles in certain markets such as Canada and Switzerland.

     

    Whenever M decides to offer all-wheel drive on their sedans and coupes, it will not use the xDrive nomenclature. van Meel suggested a name like 2+2WD or something similar could be used to emphasise the car’s rear-biased set-up.

     

    Source: Autocar

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      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
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      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

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      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
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      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
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      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
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      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
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      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”

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    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
      Jaguar

      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
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      Two distinct modern luxury brands with sustainability at the centre
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      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
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      2 Series                                               765               718          6.5%

      3 Series                                            5,245            3,184        64.7%

      4 Series                                               891            1,916      -53.5%

      5 Series                                            2,733            4,756      -42.5%

      6 Series                                                    8               330      -97.6%

      7 Series                                               763               983      -22.4%

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      18,621                 31,379         -40.7%

      38,709                 43,937         -11.9%

      1,139                    3,762         -69.7%

      8,823                    8,271             6.7%

      4,410                       223      1877.6%

      2,941                           4  73425.0%

      17,815                 29,060         -38.7%

      11,293                 16,154         -30.1%

      -14.4%

      X3                                                     8,090            8,511        -4.9% X4                                                     1,333               612     117.8% X5                                                     7,757            7,323          5.9% X6                                                        557               483       15.3% X7                                                     3,159                   0         0.0% BMW light trucks                          20,896          16,929        23.4%

      70,110                 61,351          14.3%

      8,758                   4,323        102.6%

      54,595                 45,013          21.3%

      4,240                   6,862         -38.2%

      21,574                           0            0.0%

      159,277               117,549          35.5%

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      324,826               311,014            4.4%

      Cooper /S Hardtop 2 Door                  594               760      -21.8%

      Cooper /S Hardtop 4 Door                  450               448          0.4% Cooper /S Convertible                         247               134       84.3% Cooper /S Clubman                             323               277       16.6% Countryman                                         696            1,178      -40.9% MINI brand                                       2,310            2,797      -17.4%

      8,462                    9,950         -15.0%

      6,065                    6,450           -6.0%

      4,031                    5,334         -24.4%

      3,565                    4,385         -18.7%

      13,969                 17,565         -20.5%

      36,092                 43,684         -17.4%

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      America, LLC                                  38,056            37,154           2.4%

       

      360,918               354,698            1.8%

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    • That's a great reference point and it really puts this flight into a better perspective on how impressive it was. 
    • You can't call yourself "science guy" and then say no point of going to space.  Science has always been about discovery of unknown and pushing the boundaries of known.  If people wouldn't be willing to expand and learn and discover, we still would live in the original caves we came from and hunt with spears.  There are so many innovations that came  out from trying to push the boundaries, exploring.  Exploring space gave a huge amount of things we use daily now.  Take as an example that small helicopter flight that this whole discussion started.  Flying on Mars is an equivalent of flying on Earth at 87000 feet.  Current Earth record for the helicopter flight is about 41000 feet. I think it is in our nature to be curious, to explore and to expand.  Either it is good or bad is up for discussion. 
    • I'm very much a science and technology guy, and I'm pretty sure space launches and the moon missions, etc have all happened.   But being cynical, I've never seen much point in going to space (beyond launching satellites).. seems like a big money pit...billions and billons of $$$ wasted that could be put to better use to improving life on Earth, IMO.    I don't see the value in spreading the scourge of humanity into the solar system, humanity will destroy itself here eventually...better to contain the destruction wrought by humans to Earth.     
    • There are so many effing reasons to believe we actually went.    https://youtu.be/UT23ogeC1nI
    • Been a crazy Tuesday, so playing devils advocate and yes it is an established FACT, I agree with you on. But still stirring the pot to see what rises!  
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