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    Black Is Back: Chevrolet Introduces Silverado Midnight Edition


    • Chevrolet Says Midnight Is The New Black


    General Motors is going custom crazy with their trucks. In the past few weeks, the automaker has introduced the Chevrolet Silverado Custom Sport and GMC Canyon Nightfall Edition. Now at the National Automobile Dealers Association Convention & Expo in San Francisco, GM has introduced another custom package. Meet the 2015 Chevrolet Silverado Midnight Edition.

    Like the Custom Sport, the Midnight Edition takes a Silverado Z71 and adds an all blacked-out treatment with body-colored grille, bumper, side moldings, and beltline moldings. A set of eighteen-inch wheels done up in black finish off the exterior.

    “The Midnight special edition, like our recently announced Custom Sport Silverado, lets our dealers offer a custom look right from the factory. Customers can get a monochrome exterior, black alloy wheels and other uplevel touches, while maintaining all of the dependability Chevy trucks are famous for along with full factory warranty coverage,” said Sandor Piszar, Silverado marketing director.

    Chevrolet says they will build 5,000 Midnight Edition Silverados in double and crew cab models. Pricing for the Midnight Edition will range from $1,595 to $1,995, dependent on the model.

    Source: Chevrolet

    Press Release is on Page 2


    2015 Silverado Midnight Edition is The New Black

    • Monochrome appearance package to debut at NADA and Chicago Auto Show

    DETROIT – Truck fans know that nothing adds presence to a pickup like basic black. And Chevrolet is taking black to the next level with the Silverado Midnight special edition, on display starting today at the National Automobile Dealers Association Convention & Expo in San Francisco, and making its public debut February 14 at the Chicago Auto Show.

    Beginning with a black Silverado Z71, the Midnight special edition adds:

    • An all-black front end with body-colored grille, bumper, headlamp bezels, tow hooks and fog lamps;
    • Black side moldings and beltline moldings;
    • 18-inch black painted alloy wheels with Goodyear Wrangler Duratrac all-terrain tires;
    • Special Z71 badges on the doors;
    • A spray-in bedliner (black, of course);
    • And the finishing touches – black Chevrolet bowties front and rear.

    Like all 2015 Silverado 1500 Z71s, Midnight special editions include off-road suspension, a locking rear differential, Hill Descent Control and a trailering package. Midnight special editions also include rear park assist and heated, power-adjusted outside rear-view mirrors.

    “The Midnight special edition, like our recently announced Custom Sport Silverado, lets our dealers offer a custom look right from the factory,” said Sandor Piszar, Silverado marketing director. “Customers can get a monochrome exterior, black alloy wheels and other uplevel touches, while maintaining all of the dependability Chevy trucks are famous for along with full factory warranty coverage.”

    Chevrolet will offer the Silverado Midnight special edition in either 1500 double-cab or crew-cab models. Up to 5,000 Midnight special editions will be produced for the 2015 model year. Dealers can order the trucks starting in February 2015. Package prices be $1,595 to $1,995, depending on the model.

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    Awesome, I still like the GMC better for style, but I love the all black model. Great to see GM doing these types of versions.

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    Interesting but I guess with the majority of the market going double or crew cabs they are taking the safe approach to building a more custom looking ride.

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    I like the GMC treatment better :

     

    2015-gmc-sierra-elevation_800x0w.jpg

     

    but seems to only be available on the double cab. I don't understand limiting an appearance package by body style in trucks- makes NO sense.

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    I like it but I think Jacket is right.  Ram Express is the perfect budget sport truck.  You can get an Express in multiple body styles, you can get it with vinyl floors and roll-up windows if you want, and you can get it now with V6 or Hemi engine.  Ram knows what the people want... flexibility in ordering.

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    I agree that GMC is the better looking of the two. Shame GM cannot see that people want these packages in base cabs also.

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    I like it but I think Jacket is right. Ram Express is the perfect budget sport truck. You can get an Express in multiple body styles, you can get it with vinyl floors and roll-up windows if you want, and you can get it now with V6 or Hemi engine. Ram knows what the people want... flexibility in ordering.

    It's part of the reason why I would choose a new Ram over a new Silverado or Sierra.

    Then again, I'd choose just about any truck out there over GM's dud-tastic duo.

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    It is better to sell a cheap truck that someone wants v. NO truck because the price is too damn high.

    Agreed.

    That's just good old fashioned common sense.

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    I agree I like the GMC truck better. Black on black is awesome good looking truck. Here where I live that is all you see. These trucks have really spiked over the years. I barely see Dodges, or Fords on the road anymore. GMC is making a big come back down in Georgia.

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    I like the look of the GMC better. However, this could also be the reason why they decided to add that color to their customization due to the competition.

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