Ferrari has been able to be exempt from certain regulations concerning emissions and fuel economy since they sell less than 10,000 vehicles per year. But the Italian sports car builder is getting close to that amount as they have commited to ship 8,000 vehicles this year and raise that to 9,000 by 2019. What do you do in this case? Begin to add hybrid bits to your vehicles.
Reuters reports that Ferrari CEO Sergio Marchionne announced during a conference call with investors that all of their vehicles sold from 2019 will have some sort of hybrid tech. This would allow Ferrari to grow and sell more vehicles.
"Although I neither commit to this nor do I give any sort of certification of it being our objective, it is possible that the (annual sales) number could be well in excess of 10,000 cars in 2025," said Marchionne.
Marchionne also mentioned that the company would undergo a "fundamental shift" in the way it manufacturers its cars. This would include building models with a focus on luxury.