Collaborations between automakers and tech companies are becoming commonplace as self-driving vehicles and a sharing economy are starting to enter the limelight. Doing either one of these alone is difficult and it appears one automaker is realizing this.
Bloomberg reports that Hyundai is in talks with Google about a possible partnership. Hyundai Motor President Jeong Jin Haeng said in an interview the two companies share some "common areas that may require cooperation". One of those common areas is autonomous technologies. Both Hyundai and Kia are lagging far behind when it comes to this. It doesn't hurt that former Hyundai USA CEO, John Krafcik heads up Google's autonomous vehicle program.
“Hyundai is lagging behind the competition to develop autonomous vehicles. It’s not a choice but a critical prerequisite for Hyundai to cooperate with IT companies, such as Google, to survive in the near future,” said Ko Tae Bong, senior auto analyst at Hi Investment & Securities Co.