Jump to content
  • Blake Noble
    Blake Noble

    Land Rover’s Upcoming Defender Targeting Toyota’s Hilux

    Sign in to follow this  

    G. Noble

    Editor/Reporter - CheersandGears.com

    April 10th, 2012

    The next-generation Land Rover Defender has some pretty big shoes to fill, according to Autocar. Besides the fact it has to meet or exceed the renowned off-road capabilities of the current model, Land Rover is targeting the sales figures of the insuperable Toyota Hilux pickup which moved 549,000 units globally last year. According to Land Rover’s global brand director John Edwards who spoke to Autocar recently, when the new Defender arrives in 2015, it could very be the brand’s best selling model.

    In comparison, the current Defender only managed to move 20,000 units and that pales in comparison to the Hilux’s 500,000-plus figures. Land Rover isn’t expecting to see those sales numbers over night, though, and Edwards says the company is instead looking at the new model as a “20-year plan with global potential.” Edwards also adds that he would like to see Land Rover become “a global maker, not a UK maker selling globally” which probably signals that the Defender would be built in locations outside of England to achieve those targeted numbers.

    Besides taking aim at the Hilux’s sales numbers, Land Rover is also taking steps to ensure the new Defender will be affordable to buy, cheap to maintain, and durable just like the old one. “We’re talking to sub-Saharan African buyers about cost of ownership and ease of maintenance,” Edwards said. “That it’s functional, durable and affordable are central to our thoughts. The engineers and designers are really getting engaged.”

    Although Land Rover hasn’t confirmed anything, some claim the Defender will be returning to the United States after a 15 year absence when the model was discontinued in 1997 because it didn’t meet federal safety requirements. After all, Land Rover did roll out the DC100 concept said to preview the new Defender at the 2011 Los Angeles Auto Show and, when it did, John Edwards kept talking about the new model having to appeal to everyone, including Californian surfer dudes. If Land Rover is serious about bringing a low-cost, no-frills, tough off-roader here, I say bring it on.

    Source: AutoCar

    Sign in to follow this  


    User Feedback

    Recommended Comments

    Tough off-roader is where the brand began, so it makes perfect sense to keep the Defender's spirit alive.

    Share this comment


    Link to comment
    Share on other sites

    H'mmm it would be interesting to see this on the Rubicon trail. Does it have the guts to go up against the Jeep Rubicon and could it survive?

    Share this comment


    Link to comment
    Share on other sites

    H'mmm it would be interesting to see this on the Rubicon trail. Does it have the guts to go up against the Jeep Rubicon and could it survive?

    I would hope so. I'm hoping Land Rover brings an affordable, fluffless, serious, and capable model back to the US. The Jeep Wrangler needs the competition so that it'll stay sharp.

    Also, you guys have no clue how hard it was for me to mention the Hilux and not make smart remarks about its relationship to terrorists in this article.

    Share this comment


    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Posts

    • Any car with 2 (or more) side windows is a sedan, whether 2 or 4 door, whether a fixed pillar or a hardtop. 'coupe' as terminology refers to 'close coupled'; AKA a C6 Corvette. Technically a C7 Corvette would be a 2-dr sedan. Some body style terms do modify these definitions tho.
    • In regards to the third statement, that is why most charging points also have solar power panels. The ability to still work even when brown outs stop allowing gas pumps to operate.
    • Based on the photo on the homepage, I'm on board with this BMW looking like a Malibu.  It very much looks like one based on that vantage point. As an aside, that's a great color on that BMW.  Exterior color choices today are pretty bad.  Interior color choices are even worse.  "Sporty" cars or trim lines are offering terra cotta colored leather but there aren't many exterior colors on the limited color charts that go with it.  I'm talking the up-line Focuses and Malibus, among others. In defense of the BMW, I will say that the "opera window" C pillar kink is a little lower than in the Malibu ... and fleshed out with some chrome, so it looks better than does the kink at the midpoint of the arc on the Malibu. And, yes, the line along the doors is much like that in the now gone Buick Verano.  And, damn, those rear tail lamps are ugly. I just checked out what this BMW looks like inside.  The "laptop left open" info-audio center on the center stack is tamed down, so it's not bad.  The lighting effects on the doors are pimpy.  I don't like them.  The I.P. cluster is fairly cool.  The seats look comfortable.  Also, I like bucket seats with the perforation inside the headrest.  I remember them on the '97-'03 Grand Prixs. I forgot where I read this back in the day, but it was prediciting that American and foreign car design intentions would intersect in the future.  They probably did so around the New Millennium.  They sure didn't around 1986, when there were Cadillac de Villes, Olds 98 Regency Broughams, and Buick Park Avenues with loose cushion velour seats with the car's emblem etched into the seating.  Now, if we're talking by about the time the Olds Intrigue rolled out, I'd say that car started arriving at the crossing of paths (tapered front end with no hood ornament, simple dash design, simple seat design) and wouldn't have offended any European.  Upon seeing the brochure, my relatives across the pond liked it.  It was the land yachts of the '70s and '80s that they criticized. It's that the opposite of what has always happened is happening ... the Germans are looking at US / U.S. for auto design ideas!  This new BMW has borrowed a kit of parts from the Americans.
    • Question. Can you fill up your gas tank at home?  
    • I rarely ever go in the store when I get gas... pay at the pump, usually less than 5 minutes.  A quick task.  Recharging an EV at a charging station would be far less convenient.   Now a home charger, I could see that being advantageous.   And location, location, location...the nearest gas station is maybe 1/2 mile, and I probably have 1/2 dozen more within a mile or two.    The nearest ChargePoint charging station (J1772) is 7 miles, the nearest CHAdeMO station is over 6 miles.  The nearest Telsa Supercharger station is 10 miles.   Not practical in my reality context.
  • Social Stream

  • Who's Online (See full list)

    There are no registered users currently online

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...