Jump to content
Create New...
  • William Maley
    William Maley

    Land Rover Gives Us Some Clues For the Next Defender

      Land Rover Needs the Next Defender To Be A Success. Here Is How They're Planning To Make It One.

    Land Rover will be saying good-bye to the current Defender at the end of January due to stricter crash and emission regulations. But they are the first to admit that reinventing an icon such as the Defender won't be easy.

     

    "It is tough. Any replacement for an iconic vehicle is tough because the enthusiasts are certainly very vocal. They have an opinion on how to do it, but it's a huge opportunity at the same time," said Joe Eberhardt, CEO of Jaguar Land Rover North America.

     

    While iconic, the Defender only appealed to a small, hardcore audience. Land Rover needs the next Defender to be a success, even if that means the next model loses some of its hardcore edge,

     

    "A lot of people love the idea of [the previous De-fender], but they never buy one. While I'm a designer, and I love designing, I'm also a businessman. We need to build a critical mass in order to sustain ourselves in the long term and reinvest," said Gerry McGovern, Land Rover's design director.

     

    The next Defender - expected to arrive in 2018 as a 2019 model year vehicle - will come in five different body styles: two two-door models, long-wheelbase four-door, and pickup variants with two and four doors. The design of the new Defender will not look like the concepts we have seen in past years.

     

    "When this vehicle comes out, people will know it's a Defender, it's a modern Defender," said McGovern. "But it will bear no resemblance to those Defender concepts."

     

    No word on powertrains, but expect a range of gas and diesel engines.

     

    Source: Automotive News (Subscription Required)

    User Feedback

    Recommended Comments

    There are no comments to display.



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • Not so great colonnade years:  1973 and 1974 Not so great next-gen years:  1978, 1979, and 1980. Consumers had a right to be pissed.  It actually cost more to go from too much (the '77 MC) to too little (the '78 MC), and that's just one example.
    • I was joking. I think he hates the colonnades and the malaise era. More '76 or even '75 GP for me. I had trouble with the '77 lights up front (the center lamp in between) and the taillight medallion with the swoopy wedding invitation calligraphy inside it. I was also sweet on '76 and '75 GLMs for their borrowing from or sharing with the GP (still drool over their fully instrumented dash), but being more manageable in terms of size.
    • I didnt know that.  That is a cool thing to happen.  I didnt even know that electronic communication was not allowed  Hence the camera usage being "frowned" upon...  DUH... I was fooled into thinking that because in the college ranks they allowed for this, that the MLB approved it at their level but old school mentality and teams didnt want to adopt it.   As you know, I dont follow MLB as closely as I used to. Since the Expos skipped town in 2004.  I do watch NCAA womens college softball with my daughter. Religiously I might add.    Many fans feel this way I gather.  Im in tune with the Houston Astros bashing.  I know it exists.  The way I sees it though: The MLB deserves a team like the Houston Astros. 
    • Yeah... I like the Colonnades and like you said, the earlier ones had a certain style on one element that the later ones screwed up but at the same time, the earlier ones had a nicer style on another element  that the later ones screwed up.  And that would be for all Colonnades across the different brands and models.  
    • Because of the Astros, they now allow electronic communication between pitcher/catcher for calling pitches, PitchCom.  Off all the bad things covid brought upon us, the Astros not having to face live crowds after getting caught cheating, is by far the worst. 
  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search