Staff Writer - CheersandGears.com
December 11, 2012
Maserati is making some ambitious sales predictions for the brand and the new Quattroporte that will be shown next month at Detroit.
At the press introduction of the new Quattroporte in Nice, France, Maserati brand CEO Harald Wester said their parent company Fiat would be investing close to $1.6 billion into the brand to help revitalize and make it more competitive. Maserati will be launching three new vehicles in coming months; the Quattroporte being the first.
With those new models, Maserati has set a target of 50,000 vehicles by 2015, a large increase from the 6,159 units sold last year. For the new Quattroporte, Maserati is hoping to sell 13,000 models in 2013.
Maserati is hoping to leverage some of Chrysler's dealer network to help pull these ambitious sales goals.
Some industry analysts are skeptical of Maserati's lofty sales goals though.
"Maserati has the right reputation and consumers are out there for more premium cars, especially in the U.S. and China. On the other hand, their target is incredibly ambitious," said Neil King, an analyst at Euromonitor International in London to Automotive News Europe.
Source: Automotive News Europe