• Sign in to follow this  
    Followers 0

    October 2012: Audi of America


    Audi sets all-time U.S. October sales record with 14.5% increase, marking 22th consecutive month of record sales

    Premium category vehicles (A8, A7, A6, and Q7) represent nearly 34.1% of October Audi customer deliveries

    HERNDON, Va., Oct 31, 2012 - Audi today reported record-setting October sales of 11,708 new vehicles representing a 14.5% increase above the previous record set in October of last year. October also stands as the 22th consecutive month of record U.S. performance by the brand with the four rings.

    Sales of Audi premium category vehicles (the Audi A8, Audi A7, Audi A6, and Audi Q7) equal 34.1% of total October sales further demonstrating the brand’s upward mobility in the luxury sector. This was a 36% increase of premium vehicles sold. October sales momentum benefitted strongly from robust demand for the progressive Audi A8 and the technologically advanced Audi A6. The A8 generated a 54.7% sales increase for the month, powered by strong demand for the new S8 performance model. The A6 sales increased by 36.6% for the month and posted a 96.8% year-to-date gain when compared to the January-October period of 2011.

    Consumer interest in the efficient and sporty A3 contributed to a 59.7% increase in sales in October, while the redesigned Audi A4 contributed a 20.6% increase in sales. The Audi Q7 also performed favorably with an increase of 42.7% for the month of October.

    “The newly launched models in our performance lines – the Audi S6, S7, S8 and RS 5 – have been huge success stories by virtually selling out shortly after hitting showrooms,” said Mark Del Rosso, Chief Operating Officer, Audi of America. “It’s clear that premium car buyers are excited about the new generation of cars at the top of our lineup with the Audi A6, A7, A8 and Q7 models constituting 71% of our sales gain in October.”

    Highlights:

    • October 2012 ranks as the best October in Audi of America history
    • For the record-setting month of October 2012, five Audi models recorded year-over-year sales increases of 20% or more, including the Audi A3, the Audi A4, the Audi A8 and the Q7 models.
    • Sales mix for Audi S models finished the month at 15% for the S4 and 41.3% for the S5/ RS 5
    • Audi A3 sales up 59.7% compared to October 2011; YTD sales grew 17.9% compared to previous period.
    • Audi A4 sales up 20.6% compared to October 2011; YTD sales grew 8.2% compared to previous period.
    • Sales of Audi A6 increased 36.6% compared to October 2011; YTD sales up 96.8% compared to previous period.
    • Sales of Audi A7 increased 17.3% compared to October 2011; YTD sales up 47.7% compared to previous period.
    • Sales of Audi A8 increased 54.7% compared to October 2011; YTD sales have equaled the previous period.
    • Sales mix for Audi TDI clean diesel models finish the month at 44.5% for the A3 TDI and 28.5% for Q7 TDI
    • Audi Certified pre-owned sales of 2,663 vehicles sold amounted to the second-best October in Audi history, despite the reduced inventory of available models for the program.

    gallery_10485_477_31833.png

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback


    There are no comments to display.



    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    Loading...



  • Popular Stories

  • Similar Content

    • By William Maley
      It has been a mixed few days at Audi. Last Friday, sources told Reuters that no evidence was found that Audi CEO Rupert Stadler knew about the illegal cheating software. Stadler was questioned earlier in the week by U.S. law firm Jones Day - the group brought in by Volkswagen to conduct an internal investigation. Stadler's questioning came around the same time as media reports saying that Audi was more entangled in the diesel emission scandal than previously thought.
      "Nothing burdensome against Stadler was found," said a source.
      Then on Monday, Audi's r&d head Stefan Knirsch stepped down from his post and left the company. As we reported last week , Knirsch reportedly knew about the illegal software and lied about under oath during an internal investigation. At the time, Knirsch was going to be suspended. In a statement, Audi said Knirsch would be leaving immediately. The company did not say the reason for his departure or who would take his place.
      Source: Reuters, 2

      View full article
    • By William Maley
      It has been a mixed few days at Audi. Last Friday, sources told Reuters that no evidence was found that Audi CEO Rupert Stadler knew about the illegal cheating software. Stadler was questioned earlier in the week by U.S. law firm Jones Day - the group brought in by Volkswagen to conduct an internal investigation. Stadler's questioning came around the same time as media reports saying that Audi was more entangled in the diesel emission scandal than previously thought.
      "Nothing burdensome against Stadler was found," said a source.
      Then on Monday, Audi's r&d head Stefan Knirsch stepped down from his post and left the company. As we reported last week , Knirsch reportedly knew about the illegal software and lied about under oath during an internal investigation. At the time, Knirsch was going to be suspended. In a statement, Audi said Knirsch would be leaving immediately. The company did not say the reason for his departure or who would take his place.
      Source: Reuters, 2
    • By William Maley
      Cadillac is offering 400 of its smallest dealers a buyout if they don't want to be part of the ambitious and contentious Project Pinnacle.
      Automotive News reports the offers will range from $100,000 to $180,000. The dealers eligible for the buyout sold less than 50 new Cadillac models in 2015. While the 400 dealers make up 43 percent of Cadillac's total number of dealers in the U.S. (around 925), this group only made up 9 percent of total sales last year.
      Cadillac President Johan de Nysschen said the buyouts is to give those an alternative who don't want to forward with the new program.
      “This is going to be a long, arduous and challenging journey and certainly not one for the faint-hearted. Some people may choose to make life a little easier than what lies ahead,” said de Nysschen.
      de Nysschen did say while Cadillac has too many dealers compared to their rivals, the buyout program isn't meant to be seen as a way to get rid of low-volume dealers. 
      Project Pinnacle is a new incentive program that will separate dealers into five tiers based on sales volume. Each tier offers a varying level of customer perk along with different requirements for services and facilities. For example, small stores cannot stock vehicles on site. Instead, they would offer a virtual showroom for customers to explore and order a vehicle. This program has gotten backlash from dealer groups, saying it would violate franchise laws and be unfair to the smaller dealers. 
      Those who have been offered the buyout have until November 21st to either take it or move forward with Project Pinnacle, which is expected to begin January 1st.
      Source: Automotive News (Subscription Required)
       

      View full article
    • By William Maley
      Cadillac is offering 400 of its smallest dealers a buyout if they don't want to be part of the ambitious and contentious Project Pinnacle.
      Automotive News reports the offers will range from $100,000 to $180,000. The dealers eligible for the buyout sold less than 50 new Cadillac models in 2015. While the 400 dealers make up 43 percent of Cadillac's total number of dealers in the U.S. (around 925), this group only made up 9 percent of total sales last year.
      Cadillac President Johan de Nysschen said the buyouts is to give those an alternative who don't want to forward with the new program.
      “This is going to be a long, arduous and challenging journey and certainly not one for the faint-hearted. Some people may choose to make life a little easier than what lies ahead,” said de Nysschen.
      de Nysschen did say while Cadillac has too many dealers compared to their rivals, the buyout program isn't meant to be seen as a way to get rid of low-volume dealers. 
      Project Pinnacle is a new incentive program that will separate dealers into five tiers based on sales volume. Each tier offers a varying level of customer perk along with different requirements for services and facilities. For example, small stores cannot stock vehicles on site. Instead, they would offer a virtual showroom for customers to explore and order a vehicle. This program has gotten backlash from dealer groups, saying it would violate franchise laws and be unfair to the smaller dealers. 
      Those who have been offered the buyout have until November 21st to either take it or move forward with Project Pinnacle, which is expected to begin January 1st.
      Source: Automotive News (Subscription Required)
       
    • By William Maley
      In the neverending saga that is the Volkswagen diesel emission scandal, Audi's head of R&D will be suspended this week due to knowing about the cheat used in the 3.0L TDI V6.
      German newspaper Bild am Sonntag (via Reuters) learned from sources that Stefan Knirsch knew about the software and lied under oath about it during an internal investigation. Bild says Knirsch has been asked to clear his desk. Not surprisingly, Volkswagen, Audi and Audi's works council declined to comment.
      Source: Bild am Sonntag via Reuters

      View full article
  • Recent Status Updates

  • Who's Online (See full list)