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North Korean Pyeonghwa Premio Pick-Up

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This truck is made by Pyenonghwa Motors which in turn is owned by the Reverend Sun Myung Moon.

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The Mitsubishi is MUCH uglier!

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Here's the interesting story behind that company...

Pyeonghwa (Peace) Motors Automotive Factory

The most prominent of all the projects that the KumGangSan International Group is presently undertaking is the Pyeonghwa (Peace) Motors Factory. The establishment of Pyeonghwa Motors has a very special meaning, because it is the first cooperative business between North and South in the arena of North Korea’s key industries. Cooperative businesses have only been on the level of primary industry so far, but Pyeonghwa Motors is in the manufacturing industry, and totally different from what has been undertaken so far.

Pyeonghwa Motors made an agreement with the North Korea authorities to build an automobile factory in the Hangku-dong area of the city of Nampo. The company also received approval from the South Korean government as a South-North cooperative venture. On February 3 of this year, South and North Korean business associates participated in the groundbreaking ceremony at the construction site.

Some people are concerned about the technological aspects of the project. Regarding this, the managing director said, "It is true that, presently, the North Koreans have less manufacturing, production technology and experience, but all the member companies of the Unification Foundation have become our supporters...and we are planning to work together with those companies. Our partners are Tongil Heavy Industries in Korea, Mekong Auto Corporation in Vietnam and Fiat in Italy (which already has a very good relationship with Mekong Auto). We have already made a contract with Fiat to supply prototypes."

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