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Now that's thinking inside the box

The Detroit News

Link to Original Article @ DetNews

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A Web phenomenon was born when a Saturday Night Live skit starring Justin Timberlake hit YouTube in the past week and Detroit auto brands Cadillac, Hummer and Ford went along for the ride.

The skit featured Timberlake and another performer singing a randy love ballad entitled "D--- in a Box" in exaggerated 1990s boy-band fashion. The two sing about making a gift for their girlfriends of their male anatomy, which appear to be wrapped in strategically placed boxes and topped with bows. SNL bleeped the word in question 16 times during the broadcast a week ago. But an uncensored version was soon posted on YouTube and NBC's Web site.

The video was viewed more than 3 million times last week on YouTube alone and was the subject of a lengthy New York Times article. On NBC's Web site, when you click on the uncensored clip -- after verifying that you are 18 or older -- the video pops up accompanied by rotating corporate ads. Cadillac, Hummer and Ford were among the sponsors.

Whether intentional or not, the ads seem to work well in tandem with the SNL skit. "We're giving away a big surprize every day" reads an ad sponsored by Ford and iVillage, which is touting a chance to win a new Ford Edge crossover. (Insert your own Hummer joke here).

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