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May 2007 Sales: Audi of America

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May 2007 Sales: Audi of America

AUBURN HILLS, Mich. – Audi of America, Inc. announced today record sales for the month of May. Audi sold 8,788 vehicles during the month, a 23.4% increase over last year’s figures. It was the highest-selling month so far in 2007 and the luxury brand's seventh straight month of year-over-year gains. To date, Audi has sold 37,922 vehicles in 2007, a 17.0% increase over the previous year.

Dealers reported strong response to the newly-launched Audi TT models and sales increases for the A4/S4 Cabriolet and Avant models. The Audi Q7 also continued its strong sales performance selling 1,958 units.

“The recent introduction of the all-new 2008 TT Coupe and Roadster, along with our new marketing campaign, has put Audi on more customers’ lists,” said Johan de Nysschen, Executive Vice President of Audi of America, Inc. “The high-profile nature of our 2008 R8 sports car, A5 and S5 coupes, and TT models have brought a lot of attention to the brand. We intend to capitalize on this to make 2007 our best sales year ever in America.”

Dealers reported strong consumer response across the country, but notable floor traffic and sales increases were in the East and Midwest regions. Several key markets saw drastic increases in sales in May. Boston (+37.3%), New York (+35.6%), Philadelphia (+28.9%), Cleveland (+57.8%), Cincinnati (+38.5%), and Chicago (+20.8%) had some of the largest increases for the month.

Audi also set a new Certified Pre-Owned (CPO) sales record in May. CPO sales were up 15.9% with 2,356 vehicles delivered. CPO sales for the year are also up 7.0% over last year’s total with 10,611 sales.

Audi’s history in America dates to 1969, when the brand was first introduced to the U.S. market. Today, a network of over 260 Audi dealers currently offers a line of premium vehicles that include the Audi A3 compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the high-revving RS 4 sports sedan; the design-leading A6 sedan and Avant; the all-new Audi Q7 performance SUV; the all-aluminum Audi A8; the new V10-powered S6 and S8 performance sedans; and the all-new 2008 TT Coupe and Roadster models.

								MAY 2007 SALES

	AUDI US SNAPSHOT								--------YEAR TO DATE------
					   May-07	May-06	Yr/Yr %  May-07	May-06   Yr/Yr %
					   Actual	Actual	change	YTD	   YTD	 change
													actual	actual

	A3				   770	   809	 -4.8 %	2,920	 3,902   -25.2 %
	TT				   473		81	584.0 %	1,157	   436   165.4 %
	A4/S4/RS 4		 3,274	 3,582	 -8.6 %   14,208	15,025	-5.4 %
	A4/S4 Cabriolet	  785	   707	 11.0 %	3,779	 3,206	17.9 %
	A6/S6			  1,189	 1,597	-25.5 %	4,919	 7,639   -35.6 %
	A8/S8				339	   344	 -1.5 %	1,626	 2,208	26.4 %
	Q7				 1,958		 -		-	  9,313		 -	   -
		Total		  8,788	 7,120	 23.4 %   37,922	32,416	17.0 %

[source: Audi of America]

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