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Club Cadillac to tour Europe promoting Cadillac

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Cadillac Revs Up for European Road Trip
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Date posted: 07-27-2007 | Link to Original Article @ Edmunds

BREUKELEN, Netherlands — Cadillac has announced that it will hit the road in Europe this summer with the SRX and a customized Escalade that has been pimped out with advanced DJ equipment by Bose and Pioneer. The road trip is designed to win over customers on the Continent who as of yet may not be thoroughly convinced of the merits of the brand.

"Club Cadillac" will swing through Switzerland, Italy, Luxembourg, Belgium, Germany and Austria. The automaker said the event is designed to "further increase Cadillac's brand perception in Europe this summer."

The one-of-a-kind Escalade promises to be an eye-catcher. Among other amenities, it will feature a full turntable that folds out when the rear hatch is opened. Updates will be posted at the Club Cadillac Web site.

What this means to you: Cadillac makes a serious run at appealing to more than U.S. athletes and rap stars. Now it's going for European athletes and rap stars — and those who love their lifestyle — too.

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I hope this helps Cadillac gain some visibility with consumers.

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