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Decades before "Infiniti" existed...

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Nissan lunched the Infiniti brand in the late 1980s

with commercials on TV & ads in magazines that

did not show any images of their car. No

photograph or artwork of their product was used

to tell you what the vehicles actually looked like.

This was not as unique, innovative as many think.

There was a luxury car of the highest caliber sold

at one point with ads in magazines that showed a

man lounging around in a "study" the size of a small

auditorium, his fireplace the size of a garage door...

The copy simply read:

"He drives a __________"

And while I'm sure that a male chauvinist pig or two

certainly bought one of these cars, there was also

a similar ad that depicted a woman instructing her

landscaper of his duties in a opulent, almost royal

looking garden sceene.

The copy read:

"She drives a _________"

Tell us what __blank__ is, brand/manufacturer is enough.

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And that is a text-book definition of "truth in advertising" :spin:

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Another awesome ad from the Duesenberg Bros.


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