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Justin Bimmer

Kia October 2009

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Sales Up Year to Date and Month Over Month

IRVINE, Calif., Nov. 3 /PRNewswire/ -- On the heels of its best quarter ever in company history, Kia Motors America (KMA) today announced October sales of 22,490 units, a 45.3-percent increase over the same month last year. Year to date sales totaled 261,060, a 7.2-percent increase over the same period last year. October sales were led by the all-new Kia Forte compact and Rio subcompact, selling 4,984 and 4,005 units respectively. The Kia Borrego SUV also sold well, posting its best month ever with 3,919 units.

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time contributing to the brand's continued gains in U.S. market share. The upcoming launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at the company's first U.S.-based manufacturing facilities in West Point, Georgia, will further enhance the lineup.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 650 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site - www.kia.com. For media information, including photography, visit www.kiamedia.com.

MONTH OF OCTOBER YEAR-TO-DATE

---------------- ------------

Model 2009 2008 2009 2008

-----

Rio 4,005 2,291 27,238 32,620

Spectra 266 3,265 46,960 62,180

Forte 4,984 n/a 17,381 n/a

Optima 3,075 1,672 33,905 42,450

Amanti 51 199 3,607 3,005

Sportage 1,146 1,371 40,042 29,224

Sorento 1,154 3,101 19,667 23,737

Sedona 1,013 1,863 24,730 22,721

Rondo 814 1,514 12,545 26,194

Borrego 3,919 207 8,685 1,440

Soul 2,063 n/a 26,300 n/a

Total 22,490 15,483 261,060 243,571

SOURCE Kia Motors America

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